archive-sg.com » SG » P » PERSONALBRANDING.SG

Total: 402

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Elaine Wherry
    other approach is better What do you do when a competitor strikes a product fit nerve before you It s hard not to be critical Users will forgive a multitude of product sins when it s something they really want From the runner up s perspective that advantage can feel unfair It s easy to be dismissive Well let s see where they are in a few months They ll never make money or The judges don t realize how much I had to practice See Full Story on blogs wsj com Filed Under Entrepreneurship Tagged With Competitor Strikes Culture Elaine Wherry Entrepreneurs Guarantee Success Magical Formula Product Fit Elaine Wherry Networking Tips for Wallflowers 18 March 2014 by Digital Curator Leave a Comment ELAINE WHERRY As an engineer it s easy to hunker down and play the part of the mysterious and elusive super coder who rarely peeks out from the screen s glow I ve been there As a technical entrepreneur I happily divvied up responsibilities with my business co founder so that anything requiring nametags or elevator pitches dropped off my to do list But a year or two later I realized Woah networking is important and whoops I only have 49 connections on LinkedIn The insight happened after months of cobbling together scripts to log Meebo s usage stats I needed to hire someone to do a better job but at that time it wasn t a traditional position My first job description for an Information Scientist was so far off that I ended up with a handful of resumes for librarians Subsequent tweaks attracted banking analysts and mathematicians I needed to understand other organization s data teams but my professional network was embarrassingly thin That was my wake up call Networking isn t about drinking

    Original URL path: http://personalbranding.sg/tag/elaine-wherry/ (2014-06-18)
    Open archived version from archive

  • Elusive
    after months of cobbling together scripts to log Meebo s usage stats I needed to hire someone to do a better job but at that time it wasn t a traditional position My first job description for an Information Scientist was so far off that I ended up with a handful of resumes for librarians Subsequent tweaks attracted banking analysts and mathematicians I needed to understand other organization s data teams but my professional network was embarrassingly thin That was my wake up call Networking isn t about drinking self promotion and agendas It s about a collection of weak connections to draw upon when you hit a professional wall As a leader it s inevitable that you ll no longer be the expert or have the time to learn on the fly Your network becomes your primary source for talent partnerships mentorship for yourself and your team references and backchannel news At some point networking becomes an essential part of your job As a wallflower by nature this wasn t an easy lesson I was an outsider decoding the unintuitive rules of networking Here s what I found surprising and helpful 1 Just because you re an introvert doesn t mean you can t network Introverts have networking advantages too We ask great questions we re fantastic listeners and we like making insights that others find valuable Even though your last Myers Briggs type or Buzzfeed quiz says you do your best work alone you can still have great networking skills 2 Connections gain value with time If you had coffee with two people one from five years ago and the other just a year ago the connection that you made five years ago will be perceived as stronger I can t believe we ve known each other for

    Original URL path: http://personalbranding.sg/tag/elusive/ (2014-06-18)
    Open archived version from archive

  • 6 Mobile Marketing Tips for Your Small Business
    live and die by their mobile devices Here are six tips for connecting with these customers and prospects 1 Set specific goals Your mobile marketing objectives should of course be closely tied to your business s overall marketing plan with some key adjustments The most effective goals include Sell more of your product or service Build awareness of your brand Drive traffic to your website or bricks and mortar location Promote a special offer Offer customer support Determining which of these objectives is most important will give your mobile marketing efforts focus and purpose 2 Provide a mobile app Build a mobile app for your business that enables customers to access your offerings in an easy convenient way The best apps are both functional and engaging writes Fiona Rom on EmergingStars com an online platform that brings aspiring and inspiring entrepreneurs together And you could consider offering a free version of your app and allowing users to invest in a premium version with more features and content See Full Story on blog intuit com Filed Under Networking Tagged With Mobile Marketing Mobile Marketing Tips Small Business Smartphones Speak Your Mind Cancel reply Name Email Website Email Newsletter Sign up to

    Original URL path: http://personalbranding.sg/2014/03/12/6-mobile-marketing-tips-for-your-small-business/ (2014-06-18)
    Open archived version from archive

  • Mobile Marketing
    to reach people who live and die by their mobile devices Here are six tips for connecting with these customers and prospects 1 Set specific goals Your mobile marketing objectives should of course be closely tied to your business s overall marketing plan with some key adjustments The most effective goals include Sell more of your product or service Build awareness of your brand Drive traffic to your website or bricks and mortar location Promote a special offer Offer customer support Determining which of these objectives is most important will give your mobile marketing efforts focus and purpose 2 Provide a mobile app Build a mobile app for your business that enables customers to access your offerings in an easy convenient way The best apps are both functional and engaging writes Fiona Rom on EmergingStars com an online platform that brings aspiring and inspiring entrepreneurs together And you could consider offering a free version of your app and allowing users to invest in a premium version with more features and content See Full Story on blog intuit com Filed Under Networking Tagged With Mobile Marketing Mobile Marketing Tips Small Business Smartphones Email Newsletter Sign up to receive email updates and

    Original URL path: http://personalbranding.sg/tag/mobile-marketing/ (2014-06-18)
    Open archived version from archive

  • Networking
    out the people you met and invite them to join your network 3 Focus On Giving Not Receiving The best way to build and maintain a strong network is to offer your assistance to the people that you meet When you re reaching out to connect on LinkedIn for instance personalize your invitation a bit Try this See Full Story on www careerealism com Filed Under Networking Tagged With Anxiety Build Strong Network Maximizing your Efforts Networking Networking Event Three tips Don t ban email change how you work 10 February 2014 by Digital Curator Leave a Comment How often do you hear things like let s ban email no more attachments death to PowerPoint decks we re going paperless meeting free friday or one of dozens of bans designed to do away with something that has become annoying or inefficient in the workplace If you re around long enough you can see just about anything cross over from innovative new tool to candidate to be banned The problem is that banning a tool or process in an attempt at simplification never solves the problem Rather one should to look at a different approach an approach that focuses on the work not the tool or process What s the problem It is well understood that new technologies go through an adoption curve In the classic sense it is a normal distribution as described by researchers in the 1950 s More recently and generally cited in the software world is Geoffrey Moore s Crossing the Chasm which describes a slightly different path These models all share a common view of a group of early adopters followed by a growing base of users of a technology While adoption is great we are all too used to experiencing excess enthusiasm for new technologies As a technology spreads so does the enthusiasm Invariably some folks use the technology to the the point of abusing it From reply all to massive attachments to elaborate scorecards with more dimensions than anyone can understand the well intentioned enthusiastic user turns a game changing tool into a distraction or worse Just as with adoption curves once can create a conceptual irritation curve and overlay it with adoption Of course what is pictured below is not based on any data or specific to any technology but consistent with our collective anecdotal point of view See Full Story blog learningbyshipping com Filed Under Networking Social media Tagged With Attachments Don t ban email Email Workplace Take a Step Back Set a Realistic Goal for Your Crowdfunding Campaign 27 January 2014 by Digital Curator Leave a Comment If you need more than 100 000 you better have a great idea a huge social network and a team to support your effort If not you need to wait for the JOBS Act to kick in and then use equity crowdfunding where you will be able to sell stock in your business because less than 2 percent of Kickstarter crowdfunding campaigns successfully raise 100 000 or more You need to set a more realistic goal In order to do so it is important to create a budget for the project and make sure to account for all expenses Make sure to not miss expenses involved with the rewards promised to donors You need to be sure to factor in the cost of the rewards the expense of packaging and shipping the rewards any marketing expenses and most importantly the crowdfunding platform fees and credit card processing fees which will generally cost about 10 percent of the total amount raised Add this all together and you know how much you need to raise If the budget you create requires you to raise more than 25 000 consider breaking the campaign down into manageable sections Raise 10 000 first to build a prototype get the initial marketing materials finished handle the legal and accounting and be ready to manufacture Then raise the rest in a second campaign for the first production run of your manufactured products By showing your donors that you can follow through on your first campaign effectively raise money build a prototype fulfill rewards and communicate your success you have built in a second round of donors who have a vested interest in your success and who will not only support you in round two but will also help you spread the word for the bigger second campaign See Full Story on www entrepreneur com Filed Under Networking Tagged With Crowdfunding Campaign Effort Social Network Support Networking Sometimes You Have to Give It a Rest 1 January 2014 by Digital Curator Leave a Comment Have you ever sat next to that guy on the airplane You know the one He s sitting closer to the aisle trapping you in your seat and as soon as he sits down he starts networking with you To him this means he starts talking at you and doesn t let up until the wheels touch down at your destination Don t be that guy Each year over Labor Day weekend I make a pilgrimage to Atlanta for the Dragon Con Science Fiction Convention Just me and around 50 000 of my best geek friends having a lot of fun and meeting the folks who bring us all of the wonderful stories that we enjoy so much A couple of years ago on that trip I was seated next to a gentleman who was in all ways a respectful and polite fellow traveler He just preferred not to talk Oh I said hello and made a very short attempt to start a conversation but while he was in no way rude he clearly didn t want to chat And you know what I was fine with that I ve heard a number of networkers saying that they love networking on the airplane because they have a captive audience who has nothing better to do than to chat Says who As with all things having to do with

    Original URL path: http://personalbranding.sg/category/networking/page/2/ (2014-06-18)
    Open archived version from archive

  • Jeffrey Pfeffer: Do Workplace Hierarchies Still Matter?
    in business is changing and that companies are becoming more dynamic and less hierarchical They re wrong There s this belief that we are all living in some postmodernist egalitarian merit based paradise and that everything is different in companies now he says But in reality it s not In fact in a new paper that explores the notion that power structures haven t changed much over time Pfeffer explains that the way organizations operate today actually reflects hundreds of years of hierarchical power structures and remains unchanged because these structures can be linked to survival advantages in the workplace The beliefs and behaviors that go along with them he writes are ingrained in our collective corporate DNA Why do traditional power structures have such staying power One reason is that hierarchies still work Pfeffer writes that relationships with bosses still matter for people s job tenure and opportunities as do networking skills He notes that research shows hierarchies also deliver practical and psychological value in part by fulfilling deep seated needs for order and security Another is that individuals who believe in their own competence and above average qualities are more likely to take action at work says Pfeffer

    Original URL path: http://personalbranding.sg/2014/03/31/jeffrey-pfeffer-do-workplace-hierarchies-still-matter/ (2014-06-18)
    Open archived version from archive

  • Delineated Power
    the traditional power structure in business is changing and that companies are becoming more dynamic and less hierarchical They re wrong There s this belief that we are all living in some postmodernist egalitarian merit based paradise and that everything is different in companies now he says But in reality it s not In fact in a new paper that explores the notion that power structures haven t changed much over time Pfeffer explains that the way organizations operate today actually reflects hundreds of years of hierarchical power structures and remains unchanged because these structures can be linked to survival advantages in the workplace The beliefs and behaviors that go along with them he writes are ingrained in our collective corporate DNA Why do traditional power structures have such staying power One reason is that hierarchies still work Pfeffer writes that relationships with bosses still matter for people s job tenure and opportunities as do networking skills He notes that research shows hierarchies also deliver practical and psychological value in part by fulfilling deep seated needs for order and security Another is that individuals who believe in their own competence and above average qualities are more likely to take action

    Original URL path: http://personalbranding.sg/tag/delineated-power/ (2014-06-18)
    Open archived version from archive

  • Jeffrey Pfeffer
    on the job provides opportunities for success and success means advancement at the company including more power and control over others perpetuating a hierarchical structure See Full Story on www gsb stanford edu Filed Under Reviews Tagged With CEO Delineated Power Hierarchies Jeffrey Pfeffer Workplace Secret to getting Promotions Raises and Power 4 April 2013 by Digital Curator Leave a Comment An interviewed with Jeffrey Pfeffer Stanford MBA school professor about how power works how you can increase your influence in the office and the mistakes most people make when trying to get ahead How hard you work is not the most important thing Jeffrey In order for your good performance to have any effect on your career somebody needs to notice your good performance And that requires probably more self promotion than many people are comfortable with or having at least other people sing their praises So while job performance is significantly in a statistical sense related to your career success and your salary the effect sizes tend to be relatively small And you need to do things besides doing a good job if you want to be successful How do you become the kind of person who gets promoted Jeffrey First of all you need to figure out what your boss actually wants Many people assume they know what how they re going to be evaluated and the criteria that other people in their organization are going to use but unless you re a mind reader you probably would be well served to actually check that out That s number one Number two you should make sure that your performance is visible to your boss and your accomplishments are visible Your superiors in the organization have their own jobs are managing their own careers are busy human beings And you should not assume that they re spending all their time thinking about you and worrying about you and your career And the third thing you need to do which is I think even less obvious is you need to build relationships with people in the organization Basically people are the name of the game Life is really about relationships and your success in getting promoted and getting raises and getting hired depends on the quality of the network and relationships you were able to build with a large number of other people inside your company and for that matter outside your company What s the single most important tip you would give someone on getting ahead Jeffrey Keep your boss happy If your boss is happy with you everybody will be happy If your boss isn t happy with you I don t care what else you re doing you re going to have trouble Other than Power what book should someone interested in this subject read Jeffrey Robert Cialdini s Influence What mistake do most people make that stops them from gaining power Jeffrey They opt out of the game So many people when I talk about

    Original URL path: http://personalbranding.sg/tag/jeffrey-pfeffer/ (2014-06-18)
    Open archived version from archive