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  • Conference
    way at the next conference you attend and that can take a little more effort Here s what the experts and research say about how you can make the right impression and some new connections 1 Be a Familiar Face It may be tempting to sneak in a nap during a break or to order room service for meals but the more you isolate yourself the more others will isolate you Research has consistently shown that whether you re making a platonic connection or a professional one familiarity breeds attraction So hang out in the common areas hotel bar or Starbucks line anyone introduce yourself immediately to the people sitting next to you in workshops and attend social hours early on By the end of the conference people will be drawn to you if only because they recognize you 2 Find Common Ground Another factor that can predict whether two people click is similarity Romantic partners may face less conflict if they come from similar upbringings for example and friends often bond over a love of say karaoke At a professional conference you already have something in common with other attendees Your occupation or professional interest So use that to your advantage by asking your lunch mate about his current project or career goals or by asking someone on the elevator what she thinks about a recent development in the field Still no interest overlap Stick to other things you have in common by proxy how you traveled to the conference the attractions in the city it s in and what you ve left at home be it children or pets You may not find a new business partner but you may find a fellow foodie to explore the city s culinary scene with at night See Full Story on

    Original URL path: http://personalbranding.sg/tag/conference/ (2014-06-18)
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  • Native Advertising Won't Boost Sales, Influencers Will
    consumers turn for genuine and authentic content The answer is simple The social networks of friends and family are where consumers will find opinions they trust and where they ll be swayed to consider what brands to buy and what content to consume and share The Power of Friends and Family A recent survey of more than 10 000 social media enthusiasts found that 86 of respondents say the opinions of family and friends have the most impact on their purchase decisions Some 56 report that professional reviews carry weight Bloggers 39 and celebrities 11 trail in influence by a significant percentage The implication for brands is clear Harnessing real consumer influencers to spread the word about your product or service is an important tactic to cut through the clutter and drive purchase The challenge is how to build an effective consumer influencer strategy that is efficient and scalable When marketers think of influencer marketing they often envision an arduous process that involves scanning the vast Internet and individually vying or paying for shout outs But that doesn t need to be the case Many brands have thousands sometimes millions of these consumer influencers among their own customer base or

    Original URL path: http://personalbranding.sg/2014/04/14/native-advertising-wont-boost-sales-influencers-will/ (2014-06-18)
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  • Advertising
    tweet So where will consumers turn for genuine and authentic content The answer is simple The social networks of friends and family are where consumers will find opinions they trust and where they ll be swayed to consider what brands to buy and what content to consume and share The Power of Friends and Family A recent survey of more than 10 000 social media enthusiasts found that 86 of respondents say the opinions of family and friends have the most impact on their purchase decisions Some 56 report that professional reviews carry weight Bloggers 39 and celebrities 11 trail in influence by a significant percentage The implication for brands is clear Harnessing real consumer influencers to spread the word about your product or service is an important tactic to cut through the clutter and drive purchase The challenge is how to build an effective consumer influencer strategy that is efficient and scalable When marketers think of influencer marketing they often envision an arduous process that involves scanning the vast Internet and individually vying or paying for shout outs But that doesn t need to be the case Many brands have thousands sometimes millions of these consumer influencers among their

    Original URL path: http://personalbranding.sg/tag/advertising/ (2014-06-18)
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  • Boost Sales
    that you leave the situation and return later if you re being treated rudely or better yet avoid the whole ordeal by shopping online See Full Story on lifehacker com Filed Under Entrepreneurship Tagged With Boost Sales Luxury Retail Rudeness SalesPeople Snobby Native Advertising Won t Boost Sales Influencers Will 14 April 2014 by Digital Curator Leave a Comment According to a survey PDF by the Online Publishers Association 90 of all online publishers said they expected to be featuring so called native advertising this year We should take note of native advertising then not only because it s a fresh vehicle for brands to propagate content but because of what it is to the consumer It s another advertising channel to become desensitized to and requires consumers to work to differentiate between what content to trust and not trust Add native advertising to paid blog posts TV spokespeople promoting brands and celebrities being paid to tweet So where will consumers turn for genuine and authentic content The answer is simple The social networks of friends and family are where consumers will find opinions they trust and where they ll be swayed to consider what brands to buy and what content to consume and share The Power of Friends and Family A recent survey of more than 10 000 social media enthusiasts found that 86 of respondents say the opinions of family and friends have the most impact on their purchase decisions Some 56 report that professional reviews carry weight Bloggers 39 and celebrities 11 trail in influence by a significant percentage The implication for brands is clear Harnessing real consumer influencers to spread the word about your product or service is an important tactic to cut through the clutter and drive purchase The challenge is how to build an

    Original URL path: http://personalbranding.sg/tag/boost-sales/ (2014-06-18)
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  • Influencers
    of influencer marketing they often envision an arduous process that involves scanning the vast Internet and individually vying or paying for shout outs But that doesn t need to be the case Many brands have thousands sometimes millions of these consumer influencers among their own customer base or within their consumer targets Brands can achieve enormous efficiency by mobilizing that group with a central experience that helps trigger shareable content See Full Story on www marketingprofs com Filed Under Networking Tagged With Advertising Boost Sales Influencers Native Advertising Online Publishers Association LinkedIn to Let All Users Post Articles 24 February 2014 by Digital Curator Leave a Comment Nearly 300 million people have signed up for LinkedIn in part because it might help them find a job Starting Wednesday LinkedIn will give its users a new soapbox to express their opinions and a chance to become elite influencers on the site The company plans to allow all members to pen long form articles using a new tool on its website At first articles will only be delivered to people in the author s network of contacts If they get traction they ll be distributed to a wider audience of LinkedIn users Since October 2012 LinkedIn has offered up a platform for what it called Influencers a hand picked group that includes the likes of Bill Gates Deepak Chopra and President Barack Obama As part of the plan being announced Wednesday authors of what LinkedIn deems to be particularly insightful and well written pieces could join those Influencers We ran some data and we literally believe there are 432 million years of professional experience on LinkedIn said Ryan Roslansky who led the new publishing venture in an interview Tuesday I don t think there s been anything like this to elicit this

    Original URL path: http://personalbranding.sg/tag/influencers/ (2014-06-18)
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  • 9 Networking Groups You Should Join
    recommend someone who has been hired Unfortunately people do not know how to network one day I will probably write a short book on how to do it Most people think that telling their friends and acquaintances that they are looking for a job and arming them with your resume is the right thing to do Wrong when you do that you just lost control of the process So if that was what you were planning to do don t One of the first things you should do after you have a great resume and LinkedIn Profile is to join networking groups where people like you help each other There are literally dozens of networking groups to join and here is a list of some of them You can find more by just doing a Google search for the type you are seeking For example search on accounting networking groups and see that the AICPA and IMA Institute of Management Accountants have local networking events And yes there are networking groups and associations for administrative professionals AEAP Association of Executive and Administrative Professionals and IAAP International Association of Administrative Professionals See Full Story on www careerealism com Filed Under Networking

    Original URL path: http://personalbranding.sg/2014/04/11/9-networking-groups-you-should-join/ (2014-06-18)
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  • Applicant Tracking Systems
    bonuses to employees who recommend someone who has been hired Unfortunately people do not know how to network one day I will probably write a short book on how to do it Most people think that telling their friends and acquaintances that they are looking for a job and arming them with your resume is the right thing to do Wrong when you do that you just lost control of the process So if that was what you were planning to do don t One of the first things you should do after you have a great resume and LinkedIn Profile is to join networking groups where people like you help each other There are literally dozens of networking groups to join and here is a list of some of them You can find more by just doing a Google search for the type you are seeking For example search on accounting networking groups and see that the AICPA and IMA Institute of Management Accountants have local networking events And yes there are networking groups and associations for administrative professionals AEAP Association of Executive and Administrative Professionals and IAAP International Association of Administrative Professionals See Full Story on www careerealism

    Original URL path: http://personalbranding.sg/tag/applicant-tracking-systems/ (2014-06-18)
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  • effectiveness
    that they are looking for a job and arming them with your resume is the right thing to do Wrong when you do that you just lost control of the process So if that was what you were planning to do don t One of the first things you should do after you have a great resume and LinkedIn Profile is to join networking groups where people like you help each other There are literally dozens of networking groups to join and here is a list of some of them You can find more by just doing a Google search for the type you are seeking For example search on accounting networking groups and see that the AICPA and IMA Institute of Management Accountants have local networking events And yes there are networking groups and associations for administrative professionals AEAP Association of Executive and Administrative Professionals and IAAP International Association of Administrative Professionals See Full Story on www careerealism com Filed Under Networking Tagged With Applicant Tracking Systems effectiveness Networking Networking Groups Prevalent The One Thing You Should Do Before Bed Every Night 31 July 2013 by Digital Curator Leave a Comment Having a thorough understanding of the goals of

    Original URL path: http://personalbranding.sg/tag/effectiveness/ (2014-06-18)
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