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  • Competition
    would sign a non disclosure agreement to prevent colleagues from running off with her idea An executive in a different company described a situation where the owner of a particular database would not allow it to be used by another business unit unless his team was given a portion of the revenue Creating financial incentives for innovation does not necessarily prevent these kinds of issues In fact focusing too much on cash for ideas may open a Pandora s Box of unintended consequences people innovating for their own benefit instead of the company s competition arising between individuals or units employees losing focus on current business and so on This is not to say that there is no place for financial incentives for innovation but it usually takes a lot of hard work to get them right What most companies should focus on first is creating an environment or a culture that fosters innovation For example in the case of the employee wanting an NDA before sharing her idea the underlying issue may not have been money but rather commitment and trust For some reason this employee didn t feel that part of her job was to help the company come up with new ways of working and she wasn t excited about helping the company improve she was only innovating because it was good for her At the same time she didn t trust her manager or colleagues to explore or implement her idea because she was afraid that she wouldn t be recognized for her contribution Paying her for the idea likely wouldn t resolve these issues rather it might reinforce them See Full Story on blogs hbr org Filed Under Entrepreneurship Tagged With Competition Financial Good Employees Hoard Ideas Incentivize David Vs Goliath Five Ways To Use The Competition s Strength Against Them 20 November 2013 by Digital Curator Leave a Comment The problem with being an entrepreneur can be reduced to a single word Resources As in a lack of resources The people you are competiting against have more money more people and more just about everything than you do How can you use the competition s strengths against them Well the first thing to do is figure out exactly what is their greatest strength Let s take Home Depot HD 0 89 and Lowe s for example You might be tempted to say their greatest strength is low prices but it is really not Their prices are fine but they are really nothing to write home about even during sales Their real advantage is inventory Walk into one those huge stores they usually have literally several acres of selling space under one roof and it is hard to imagine that they wouldn t have a home improvement item that you might need So how do you compete That s simple You recognize that their very size is off putting It can take forever to both find something and to stumble upon someone who can point

    Original URL path: http://personalbranding.sg/tag/competition/ (2014-06-18)
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  • David Cohen
    themselves in fast moving markets where the answers to these questions change quickly To make better decisions a little competitive analysis goes a long way As a starting point every company should develop a list of two or three direct competitors and a collection of other players to monitor and learn from With a competitive landscape in place here are a few ways to consider evolving a marketing strategy with an eye toward learning from your competition Know What to Change When All elements of your marketing strategy should not evolve at the same rate Things that change slowly include overall strategy messaging positioning branding pricing and customer acquisition tactics These have broad implications to the business or customer perception and should be reviewed and updated quarterly Things that may change more quickly i e weekly depending on resources include ad keyword targeting engaging social content or public relations By paying close attention to competition companies have further indication on what frequency to change and are more informed on the overall direction of a market but the key is to have a defined internal plan that is informed with external events and data Pick the Right Channels With the ever expanding collection of online marketing channels i e Twitter Facebook Instagram having a defined focus and priority is important This is especially true given limited internal resources In order to make the best choices identify which channels perform best for your competitors Products like Moz or SEM Rush are great for identifying key competitive trends on search marketing To get a more comprehensive understanding competitive analysis products like Rival IQ disclosure I am an investor can quickly identify where competitors are present channels where they re growing and what content is getting the most engagement By using these tools companies

    Original URL path: http://personalbranding.sg/tag/david-cohen/ (2014-06-18)
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  • Investor
    Products like Moz or SEM Rush are great for identifying key competitive trends on search marketing To get a more comprehensive understanding competitive analysis products like Rival IQ disclosure I am an investor can quickly identify where competitors are present channels where they re growing and what content is getting the most engagement By using these tools companies will increase their marketing intelligence and make more informed choices about where to focus their precious resources See Full Story on blogs wsj com Filed Under Entrepreneurship Networking Tagged With Competition Customers David Cohen Directly Control Investor Online Marketing Smarter When To Say NO To An Investor 24 April 2014 by Digital Curator Leave a Comment Alexandra Anghel offers advice on when it s the right decision to say no to an investor We have all heard the horror stories about how difficult it is to raise money especially in Europe Investors are used to saying no a lot and most of the time they have a valid reason for doing so Not the right market not the right product not the right team So what do you do when you finally get one of them to say yes Do you analyze if they are the right match for your startup or if you have good chemistry And when you get your hands on one of those coveted term sheets and it s not exactly what you expected do you consider saying NO to them Our story In December 2013 we had the amazing opportunity to be selected for the Wayra Munich accelerator and the LAUNCHub seed investment fund at the same time This came after a difficult and busy year After participating in various contests like the Mobile Premiere Awards in Barcelona and Mobilio in Bucharest in June 2013 we applied to the Wayra Dublin academy and managed to be shortlisted in the first 20 startups We were on an ascending path and I was already imagining myself moving to Dublin for the next 9 months so it was a huge blow when we didn t get in Looking back on it now it was obvious that the competition was fierce and we did make a few small mistakes while pitching which probably cost us the spot but then it felt like the world was coming to an end A month passed by before I recovered morale After that we were invited to pitch at the Wayra Munich academy that still had unoccupied spots and got selected on November 22nd During the time we were preparing for our second Wayra pitch we were also approached by LAUNCHub and met with them for the first time at the How To Web conference in Bucharest Immediately after returning from Munich we drove to Sofia for their Long Weekend event and received a positive answer from them in the following week See Full Story on www thenextwomen com Filed Under Entrepreneurship Tagged With Investment Investor Opportunity When to say NO to an Investor 10

    Original URL path: http://personalbranding.sg/tag/investor/ (2014-06-18)
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  • Online Marketing
    depending on resources include ad keyword targeting engaging social content or public relations By paying close attention to competition companies have further indication on what frequency to change and are more informed on the overall direction of a market but the key is to have a defined internal plan that is informed with external events and data Pick the Right Channels With the ever expanding collection of online marketing channels i e Twitter Facebook Instagram having a defined focus and priority is important This is especially true given limited internal resources In order to make the best choices identify which channels perform best for your competitors Products like Moz or SEM Rush are great for identifying key competitive trends on search marketing To get a more comprehensive understanding competitive analysis products like Rival IQ disclosure I am an investor can quickly identify where competitors are present channels where they re growing and what content is getting the most engagement By using these tools companies will increase their marketing intelligence and make more informed choices about where to focus their precious resources See Full Story on blogs wsj com Filed Under Entrepreneurship Networking Tagged With Competition Customers David Cohen Directly Control Investor Online Marketing Smarter Four Ingredients For A Winning Company Culture 19 November 2013 by Digital Curator Leave a Comment When Elite SEM was named the Best Agency of 2013 at the inaugural U S Search Awards associated with PubCon Las Vegas an event supported by SEMPO our entire team was proud to have our leadership in the search space recognized But personally I m even more proud that the recognition helps validate our people and our company culture It feels like all the hard work and sacrifice of the last nine years is paying off in a big way

    Original URL path: http://personalbranding.sg/tag/online-marketing/ (2014-06-18)
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  • 8 Ultimate Opening Lines for Fearless Networking
    own it That s why we challenged three networking veterans to divulge the clever opening lines that will enable you to strike up a conversation with just about anyone whether you re mingling with hundreds of people at a convention center or a more intimate group at an after work mixer Conversation Starter 1 I just tried a slider from the buffet table and I think I m going to grab another Care to join me Hey a networker s gotta eat right And if half of the room is as starving as you are after a long day at the office the action is likely happening over by the food says Barbara Safani of Career Solvers and the author of Happy About My Job Search The best part about this opening line Once you make it over to the noshes you can easily and effortlessly strike up a conversation with even more people while sampling the hunger quashing canapés Conversation Starter 2 I was just on LinkedIn and saw that we went to the same college Or I saw on LinkedIn that you also worked with so and so The most effective opening line is something that s personal to the person says LinkedIn s career expert Nicole Williams who s also the author of Girl on Top Your Guide to Turning Dating Rules into Career Success And while digging up info on other guests was hard before the advent of LinkedIn Twitter and other social networking sites it s now easy to find an opener that connects you to a fellow networker Just ask the event organizer for a list of attendees a few days beforehand and then do a quick internet search See Full Story on www learnvest com Filed Under Networking Tagged With Future Boss Networking

    Original URL path: http://personalbranding.sg/2014/04/25/8-ultimate-opening-lines-for-fearless-networking/ (2014-06-18)
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  • Future Boss
    at an after work mixer Conversation Starter 1 I just tried a slider from the buffet table and I think I m going to grab another Care to join me Hey a networker s gotta eat right And if half of the room is as starving as you are after a long day at the office the action is likely happening over by the food says Barbara Safani of Career Solvers and the author of Happy About My Job Search The best part about this opening line Once you make it over to the noshes you can easily and effortlessly strike up a conversation with even more people while sampling the hunger quashing canapés Conversation Starter 2 I was just on LinkedIn and saw that we went to the same college Or I saw on LinkedIn that you also worked with so and so The most effective opening line is something that s personal to the person says LinkedIn s career expert Nicole Williams who s also the author of Girl on Top Your Guide to Turning Dating Rules into Career Success And while digging up info on other guests was hard before the advent of LinkedIn Twitter and other

    Original URL path: http://personalbranding.sg/tag/future-boss/ (2014-06-18)
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  • Valuable
    the same college Or I saw on LinkedIn that you also worked with so and so The most effective opening line is something that s personal to the person says LinkedIn s career expert Nicole Williams who s also the author of Girl on Top Your Guide to Turning Dating Rules into Career Success And while digging up info on other guests was hard before the advent of LinkedIn Twitter and other social networking sites it s now easy to find an opener that connects you to a fellow networker Just ask the event organizer for a list of attendees a few days beforehand and then do a quick internet search See Full Story on www learnvest com Filed Under Networking Tagged With Future Boss Networking Opening Line Valuable Work Contact Tips to encourage employees valuable ideas 10 April 2013 by Digital Curator Leave a Comment Employees have great ideas After all they see customer frustrations opportunities and needs up close every day They see things managers have long forgotten and that leaders may never see So what keeps these great ideas from freely flowing straight into practice and profitability Past experience An employee who is shut down by a clumsy manager will never forget the experience Would you Why risk a repeat Managers fortunate enough to be trusted with an idea must ensure the exchange encourages future ideas even if today s idea is not used Why employees feel rejected Pride and embarrassment Most people are risk averse Even if no one has shut them down before their concern is real More importantly most people fear looking stupid or being asked to stretch beyond their own comfort zone An idea could mean they will have to explain it give a presentation or risk difficult questions on unfamiliar topics Public speaking is the number one human fear more so than death Wasted time Another way managers teach employees to hoard ideas is the black hole An idea might be respectfully reviewed and a meeting held The employee hears nothing more Would you contribute an idea again Business direction Employees with no way to understand the business strategy and direction have little chance of contributing good ideas Sure they may see a good way to pay vendors sooner but that is not helping their company grow and succeed A new way to identify at risk customers based on payment patterns could well support the strategy of improving retention but only if they understand that business strategy My idea was rejected Face it most ideas are bad ideas It is the nature of innovation and change You have to sort through lots of bad to find the good and the great This is true for leaders managers and the brand new hire in accounting The chance is high than an employee s idea will be rejected or severely modified People unaccustomed to this make it feel much too personal Rejection is a chance to encourage more ideas A magic formula Maximizing idea

    Original URL path: http://personalbranding.sg/tag/valuable/ (2014-06-18)
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  • How to Make Friends and Connections at Your Next Conference
    conference you attend and that can take a little more effort Here s what the experts and research say about how you can make the right impression and some new connections 1 Be a Familiar Face It may be tempting to sneak in a nap during a break or to order room service for meals but the more you isolate yourself the more others will isolate you Research has consistently shown that whether you re making a platonic connection or a professional one familiarity breeds attraction So hang out in the common areas hotel bar or Starbucks line anyone introduce yourself immediately to the people sitting next to you in workshops and attend social hours early on By the end of the conference people will be drawn to you if only because they recognize you 2 Find Common Ground Another factor that can predict whether two people click is similarity Romantic partners may face less conflict if they come from similar upbringings for example and friends often bond over a love of say karaoke At a professional conference you already have something in common with other attendees Your occupation or professional interest So use that to your advantage by asking your lunch mate about his current project or career goals or by asking someone on the elevator what she thinks about a recent development in the field Still no interest overlap Stick to other things you have in common by proxy how you traveled to the conference the attractions in the city it s in and what you ve left at home be it children or pets You may not find a new business partner but you may find a fellow foodie to explore the city s culinary scene with at night See Full Story on www themuse com Filed

    Original URL path: http://personalbranding.sg/2014/04/23/how-to-make-friends-and-connections-at-your-next-conference/ (2014-06-18)
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