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  • Internet
    person doesn t return your call or email or if he directly says no you re really no worse off than if you hadn t approached him at all But if he responds you ll get expert answers to your questions and possibly form an important business relationship See Full Story on smartblogs com Filed Under Career Progression Tagged With Experts Internet misinformation real person search tool Trustworthy Answers wannabe 3 Online Marketing Moves You Should Make This Year 24 January 2014 by Digital Curator Leave a Comment Is your small business planning to expand your online marketing efforts in 2014 If so you re not alone In a recent survey by j2 Global small business owners marketing goals for the coming year are focused on the Internet More than one fourth 28 percent of small and midsized businesses say increasing their online presence by developing or improving their website or ecommerce site will be their top marketing priority this year That was the number one priority overall Close behind 23 percent say their top priority is to use email marketing automation so they can easily and efficiently reach customers Finally 14 percent say adopting mobile marketing best practices will be their number one priority this year What do these numbers mean to your business 1 Work the Web First if you don t already have a website I know there are still some of you out there it s time to get on the ball Creating a basic website is easy and affordable today and even if you don t sell online it will help consumers find your business so they can head to your store or office or even find the best way to contact you When was the last time you hauled out the phone book to

    Original URL path: http://personalbranding.sg/tag/internet/ (2014-06-18)
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  • Small Business
    today and even if you don t sell online it will help consumers find your business so they can head to your store or office or even find the best way to contact you When was the last time you hauled out the phone book to look for a business If you ve got a website don t congratulate yourself just yet Was your site last updated in 2001 Do the stock photos still show people holding flip phones or wearing acid washed jeans If it s been a few years since you shook up your site with a new look new functionality or new images have some trusted and honest friends colleagues or family members look it over with a critical eye and tell you what they really think A dated looking website convinces customers your business is behind the times too Or maybe it s time for you to consider adding ecommerce to your site Don t think just because you re a local store you couldn t benefit from a website I recently met a retailer whose social media presence was so successful she was getting calls from customers around the country asking to ship products After months of fielding phone calls and emails and dealing with each order by hand she finally launched an ecommerce site to do the heavy lifting I m so glad I did she told me Now the site handles orders and she can focus on growing her business Plus in just one month her sales are up 15 percent thanks to the new site See Full Story on blog score org Filed Under Social media Tagged With Goals Internet Marketing Small Business 5 Ways Small Business Owners Can Mobilize Their Marketing 29 November 2013 by Digital Curator Leave a Comment Today s consumers are more mobile dependent than ever before In fact according to Pew Internet 91 percent of American adults own a cell phone 56 percent own a smartphone and 35 percent of Americans over the age of 16 own a tablet Mobility has become an integral part of our culture with users checking email shopping online and visiting social media sites from their mobile devices The momentum shows no signs of slowing down making it all the more important for small businesses to target customers through mobile Below are 5 tips for small business owners to mobilize their marketing strategies Big Ideas for the Small Screen Consumers use mobile devices to research and look up businesses It is critical to ensure that your website is optimized for mobile screens Avoid the use of heavy graphics that slow down page loading times or navigation that is difficult to use from a small screen Ensure that your site is optimized for mobile with the use of a responsive design a design that adapts to the device dynamic serving or adaptive design serves different content based on the visitor s user agent or with a separate mobile site Txt 2 Sell Create a mobile opt in program that allows users to sign up for daily or weekly specials via text message Tap into the on the go urgency of mobile users by offering time or quantity limited specials such as only 5 left or available for 48 hours only You can also use text in the same way as email marketing by previewing new products or services or giving a first look at special offers Be judicious in how often you text and don t rely on text speak Avoid Goldilocks Syndrome A campaign that is not tailored to fit mobile users can have your customers feeling like Goldilocks sitting in Papa Bear s seat Create campaigns specifically for mobile users that are just right Use mobile apps and mobile coupons to drive users to your products and services Have mobile specific landing pages that include a click to call feature to make it easy for users to take advantage of a call to action Use Google Mobile Ads to get your ad in front of mobile and smartphone users Don t Go Off the Grid Make sure that your mobile site is discoverable by customers who may be searching Add your mobile or mobile responsive site to Google Places Take advantage of the robust profile to include complete business information and photos Ninety one percent of local searchers say they use Facebook to find local businesses online Ensure that you can be found by trying Facebook Nearby on a mobile device Make sure that your information is accurate and up to date including the map and directions Be sure to keep your Facebook business page up to date as well By Kristy L Campbell See Full Story on huffingtonpost com Filed Under Networking Social media Tagged With Marketing Mobilize Small Business Forget about generating billions Why entrepreneurs should create 1 000 startups 17 October 2013 by Digital Curator Leave a Comment Most entrepreneurs dream about building the next big billion dollar company After all who doesn t want to be the next Steve Jobs or Mark Zuckerberg It s a fair aspiration but oftentimes the Apple Google and Facebook shaped stars in their eyes end up clouding their vision It s easy to get caught up in envisioning your company going viral and getting to millions of users before your business has made a single dollar All the hopes and visions in the world won t get you any closer to your billion dollar exit In reality setting out to build a billion dollar startup is one of the biggest mistakes you can make Gary Chou an instructor at the School of Visual Arts in New York City teaches people how to launch a startup by taking an entirely contrary approach His course in Entrepreneurial Design has an unconventional syllabus Don t spend time and energy on creating plans and decks for some imaginary billion dollar company Build an actual 1 000 dollar company that s profitable in a repeatable and

    Original URL path: http://personalbranding.sg/tag/small-business/ (2014-06-18)
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  • How to achieve your 2014 leadership goals
    level nebulous leadership goals such as be more strategic or be a better leader without having a way to measure our progress towards achieving that goal There s no accountability no way to see if we are making progress and no motivation to keep trying I recently attended a conference where leadership development guru author and coach Marshall Goldsmith was a keynote speaker He shared a technique that s he s been using for years that helps him achieve his goals At the end of his presentation he asked if anyone was interested in participating in some research for 10 days using a similar technique to leave a business card He said most people won t and if they did they wouldn t stick with it Well I did I haven t given up and I m loving the results Here s how it works Step 1 Establish your goals Establish a number of daily behavioral objectives things that you have an opportunity to do every day and can answered with a number i e 1 to 7 scale It s important that your establish your own objectives things that are important to you but here s a list to choose from if you need some examples or help getting started 1 I did my best to really listen to others 2 I had positive interactions with others 3 I did my best to be happy 4 I set measurable goals for the day 5 I did my very best to achieve my goals 6 I added value today 7 I inspired someone today 8 I helped someone else be successful or solve their own problem 9 I was engaged in my work 10 My work had meaning See Full Story on smartblogs com Filed Under Career Progression Tagged With

    Original URL path: http://personalbranding.sg/2013/12/30/how-to-achieve-your-2014-leadership-goals/ (2014-06-18)
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  • Development Plan
    We often set high level nebulous leadership goals such as be more strategic or be a better leader without having a way to measure our progress towards achieving that goal There s no accountability no way to see if we are making progress and no motivation to keep trying I recently attended a conference where leadership development guru author and coach Marshall Goldsmith was a keynote speaker He shared a technique that s he s been using for years that helps him achieve his goals At the end of his presentation he asked if anyone was interested in participating in some research for 10 days using a similar technique to leave a business card He said most people won t and if they did they wouldn t stick with it Well I did I haven t given up and I m loving the results Here s how it works Step 1 Establish your goals Establish a number of daily behavioral objectives things that you have an opportunity to do every day and can answered with a number i e 1 to 7 scale It s important that your establish your own objectives things that are important to you but here s a list to choose from if you need some examples or help getting started 1 I did my best to really listen to others 2 I had positive interactions with others 3 I did my best to be happy 4 I set measurable goals for the day 5 I did my very best to achieve my goals 6 I added value today 7 I inspired someone today 8 I helped someone else be successful or solve their own problem 9 I was engaged in my work 10 My work had meaning See Full Story on smartblogs com Filed Under

    Original URL path: http://personalbranding.sg/tag/development-plan/ (2014-06-18)
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  • Establish Goals
    We often set high level nebulous leadership goals such as be more strategic or be a better leader without having a way to measure our progress towards achieving that goal There s no accountability no way to see if we are making progress and no motivation to keep trying I recently attended a conference where leadership development guru author and coach Marshall Goldsmith was a keynote speaker He shared a technique that s he s been using for years that helps him achieve his goals At the end of his presentation he asked if anyone was interested in participating in some research for 10 days using a similar technique to leave a business card He said most people won t and if they did they wouldn t stick with it Well I did I haven t given up and I m loving the results Here s how it works Step 1 Establish your goals Establish a number of daily behavioral objectives things that you have an opportunity to do every day and can answered with a number i e 1 to 7 scale It s important that your establish your own objectives things that are important to you but here s a list to choose from if you need some examples or help getting started 1 I did my best to really listen to others 2 I had positive interactions with others 3 I did my best to be happy 4 I set measurable goals for the day 5 I did my very best to achieve my goals 6 I added value today 7 I inspired someone today 8 I helped someone else be successful or solve their own problem 9 I was engaged in my work 10 My work had meaning See Full Story on smartblogs com Filed Under

    Original URL path: http://personalbranding.sg/tag/establish-goals/ (2014-06-18)
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  • Leadership Goals
    We often set high level nebulous leadership goals such as be more strategic or be a better leader without having a way to measure our progress towards achieving that goal There s no accountability no way to see if we are making progress and no motivation to keep trying I recently attended a conference where leadership development guru author and coach Marshall Goldsmith was a keynote speaker He shared a technique that s he s been using for years that helps him achieve his goals At the end of his presentation he asked if anyone was interested in participating in some research for 10 days using a similar technique to leave a business card He said most people won t and if they did they wouldn t stick with it Well I did I haven t given up and I m loving the results Here s how it works Step 1 Establish your goals Establish a number of daily behavioral objectives things that you have an opportunity to do every day and can answered with a number i e 1 to 7 scale It s important that your establish your own objectives things that are important to you but here s a list to choose from if you need some examples or help getting started 1 I did my best to really listen to others 2 I had positive interactions with others 3 I did my best to be happy 4 I set measurable goals for the day 5 I did my very best to achieve my goals 6 I added value today 7 I inspired someone today 8 I helped someone else be successful or solve their own problem 9 I was engaged in my work 10 My work had meaning See Full Story on smartblogs com Filed Under

    Original URL path: http://personalbranding.sg/tag/leadership-goals/ (2014-06-18)
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  • How to Set the Right Goals for Your Business
    needs For example to attract talent you need a different sales pitch than the one you would deliver to potential investors Regardless of the recipient of your sales pitch what you have to offer is intangible I call it emotional currency And it comes in three different bundles all of which fall under the broad conceptual umbrella of goals See Full Story on entrepreneur com Filed Under Entrepreneurship Tagged With

    Original URL path: http://personalbranding.sg/2013/08/23/how-to-set-the-right-goals-for-your-business/ (2014-06-18)
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  • Set the Right Goals
    whose support your venture needs For example to attract talent you need a different sales pitch than the one you would deliver to potential investors Regardless of the recipient of your sales pitch what you have to offer is intangible I call it emotional currency And it comes in three different bundles all of which fall under the broad conceptual umbrella of goals See Full Story on entrepreneur com Filed

    Original URL path: http://personalbranding.sg/tag/set-the-right-goals/ (2014-06-18)
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