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  • Why One Business Failed (and How to Ensure Yours Won’t)
    have an enormous asset a group of people who are willing to tell you what is working and what isn t Most casual customers aren t going to give you the honest truth they ll just grumble on their way back to their cars But customers that you can ask for feedback and ideas for improvement are incredibly valuable Beyond just friendly customers it s critical to listen to what people are saying about your business and your competition on social media and review sites It s amazing how many businesses either don t pay attention to what is being said about them or if they are listening how many businesses simply don t respond What s great about social media today is that it s a two way street While customers have open forums to write reviews and critique businesses business owners have the ability to write back and try and resolve issues Our failed restaurant had a Yelp page full of suggestions for improvements as well as customers who had made in person recommendations Yet those Yelp reviews went unanswered and suggestions for changes in the menu were ignored A business owner that is open to criticism can leverage social media comments even if they re critical of their business into a source for new ideas and ways to change the business Which leads us to the third lesson 3 Change and adapt when things aren t working If things aren t going well listen to your customers and be willing to change and adapt This is tough medicine for most entrepreneurs who have a vision of their business and how the future is going to unfold But having the ability to let go of that vision or to modify it is crucial for long term success If

    Original URL path: http://personalbranding.sg/2014/01/22/why-one-business-failed-and-how-to-ensure-yours-wont/ (2014-06-18)
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  • Business Failed
    that are friends you have an enormous asset a group of people who are willing to tell you what is working and what isn t Most casual customers aren t going to give you the honest truth they ll just grumble on their way back to their cars But customers that you can ask for feedback and ideas for improvement are incredibly valuable Beyond just friendly customers it s critical to listen to what people are saying about your business and your competition on social media and review sites It s amazing how many businesses either don t pay attention to what is being said about them or if they are listening how many businesses simply don t respond What s great about social media today is that it s a two way street While customers have open forums to write reviews and critique businesses business owners have the ability to write back and try and resolve issues Our failed restaurant had a Yelp page full of suggestions for improvements as well as customers who had made in person recommendations Yet those Yelp reviews went unanswered and suggestions for changes in the menu were ignored A business owner that is open to criticism can leverage social media comments even if they re critical of their business into a source for new ideas and ways to change the business Which leads us to the third lesson 3 Change and adapt when things aren t working If things aren t going well listen to your customers and be willing to change and adapt This is tough medicine for most entrepreneurs who have a vision of their business and how the future is going to unfold But having the ability to let go of that vision or to modify it is crucial for

    Original URL path: http://personalbranding.sg/tag/business-failed/ (2014-06-18)
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  • Lessons
    shape As many people do I grabbed my laptop and began searching the usual review sites for recommendations The problem was I kept running into the same issue many of the entries seemed phony as if the business owners themselves had written them I kept wondering Who can I trust That s how I came up with the idea for preferling com I wanted to create a social media site where people can share real reviews among their friends with no fake plugs from people with agendas Although this isn t my first startup I still faced some familiar challenges so I thought I d share a few of the valuable lessons I ve learned along the way Pursue an idea that s actually useful I had an idea for a product with a need honest helpful reviews and I figured out how to meet that need limiting posting opportunities to only those people users know and trust If you can recognize a need and help people meet it you and your investors will have a much better chance of getting paid for your efforts in the end Don t just sit there do something Lots of people have great ideas but you only hear about the ones who act on them and make them work In this fast paced world there s often a limited window of time when an idea is valid and useful Things don t have to be perfectly aligned and in place The important thing is to start Be flexible and tenacious Plan for things to change along the way because believe me they will When I started preferling com I invited a bright talented partner to join me The first few months were amazing Then he got a job offer that was too good to pass up and it came with a price a non compete clause Suddenly I was alone in my quest At that point I could have used a lot of excuses to abandon the project But I believed in my idea and didn t want to give up After considering a variety of alternatives I made a commitment to myself to continue pursuing my dream Don t recruit great people attract them I knew I needed to get valuable smart people to support my project To create a video that explained my vision I recruited a professional video team to shoot and edit the piece That way when future investors and team members watched the video they were able to imagine themselves in front of the computer screen using the site weighing what their friends and family members had to say about the services and feeling excited about the prospect Network network network As the creator of several networking events in the Pacific Northwest I ve seen firsthand how people with great ideas can connect with key people and build incredible teams to help them realize their goals So I attended a host of networking events for entrepreneurs venture capitalists social media experts marketing professionals and computer technicians too As a result I was able to compose a dream team that has helped me raise the capital I need and build the tech tools I need too When you have capable people doing what they do best there s no need for hand holding Look for self starters who get things done when they need to be done preferably meeting or exceeding deadlines and expectations Seek out mentors Another positive result of my networking efforts has been connecting with several advisors who have been there done that From entrepreneurs to financial experts to technical wizards there s something very comforting and valuable in having someone to turn to for advice and wisdom when I need it Not only have these relationships provided me with support they ve also helped me save time and avoid needless mistakes Be a good person What keeps me going despite any setbacks or disappointments is that I want to create something that will be useful to others Keeping my values intact is of the utmost importance to me I m simply not willing to compromise my ethics in order to reach my goal Figuring out what being good means to you is important not only through the development process but also during marketing efforts and when your business is launched and running Instead of asking What can you do for me it s always better to ask How can I help you By Andrew Vest See Full Story on forbes com Filed Under Entrepreneurship Tagged With Business Rolling Lessons Startup Lessons From A Marketing Startup 13 September 2013 by Digital Curator Leave a Comment Here are few of the lessons learned from a marketing startup Fast Cash Doesn t Sell Going into a prospect s office and saying I ll earn your company 20 for every 1 dollar spent on my solution seldom works It seems too good to be true While my promise still stands it can t be the sole selling point of my product or service because in the customer s experience there probably was someone who couldn t deliver on such a bold statement before me To beat a potential customer s skepticism it s important to offer proof of credibility This can be done using case studies or testimonials from past and current clients through trial period offers or product guarantees For SimpleRelevance we know there is a certain amount of noise in the marketing services space but we ve found continuous success for each client on each campaign and have the proof to back it up Find the Right Target TGT 1 38 Make sure the person you re talking to has a stake in the conversation In the past I spent time and energy explaining the importance of using my solution to the wrong person because I was looking to get my foot in the door It never worked out well because if the person isn t directly

    Original URL path: http://personalbranding.sg/tag/lessons/ (2014-06-18)
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  • Save your business
    that are friends you have an enormous asset a group of people who are willing to tell you what is working and what isn t Most casual customers aren t going to give you the honest truth they ll just grumble on their way back to their cars But customers that you can ask for feedback and ideas for improvement are incredibly valuable Beyond just friendly customers it s critical to listen to what people are saying about your business and your competition on social media and review sites It s amazing how many businesses either don t pay attention to what is being said about them or if they are listening how many businesses simply don t respond What s great about social media today is that it s a two way street While customers have open forums to write reviews and critique businesses business owners have the ability to write back and try and resolve issues Our failed restaurant had a Yelp page full of suggestions for improvements as well as customers who had made in person recommendations Yet those Yelp reviews went unanswered and suggestions for changes in the menu were ignored A business owner that is open to criticism can leverage social media comments even if they re critical of their business into a source for new ideas and ways to change the business Which leads us to the third lesson 3 Change and adapt when things aren t working If things aren t going well listen to your customers and be willing to change and adapt This is tough medicine for most entrepreneurs who have a vision of their business and how the future is going to unfold But having the ability to let go of that vision or to modify it is crucial for

    Original URL path: http://personalbranding.sg/tag/save-your-business/ (2014-06-18)
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  • Increase the Odds of Your Start-Up’s Success
    1 4 billion business today with 20 000 employees and boasts some of the best people I ve ever worked with People often ask me why HCL Comnet has been successful while so many new ventures are not and what leaders can do to increase the probability of success in a start up I don t have all the answers but there are five essentials to remember when leading a start up Create a sense of purpose More than an idea or a vision a start up must be driven by purpose People like working for start ups not because of the salaries or designations they offer but because of the excitement involved in pursuing a purpose one that challenges the status quo and promises to change the world That often creates the feeling that a start up will succeed irrespective of what it does it will survive because of the way it does things Put people first always Start ups make for terrific training grounds because they provide the most important management lesson People make companies not the other way around and only start ups that realize that will be left standing That s why implementation of ideas such

    Original URL path: http://personalbranding.sg/2013/12/13/increase-the-odds-of-your-start-ups-success/ (2014-06-18)
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  • Create Purpose
    services It s a 1 4 billion business today with 20 000 employees and boasts some of the best people I ve ever worked with People often ask me why HCL Comnet has been successful while so many new ventures are not and what leaders can do to increase the probability of success in a start up I don t have all the answers but there are five essentials to remember when leading a start up Create a sense of purpose More than an idea or a vision a start up must be driven by purpose People like working for start ups not because of the salaries or designations they offer but because of the excitement involved in pursuing a purpose one that challenges the status quo and promises to change the world That often creates the feeling that a start up will succeed irrespective of what it does it will survive because of the way it does things Put people first always Start ups make for terrific training grounds because they provide the most important management lesson People make companies not the other way around and only start ups that realize that will be left standing That s why

    Original URL path: http://personalbranding.sg/tag/create-purpose/ (2014-06-18)
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  • Management Lesson
    services It s a 1 4 billion business today with 20 000 employees and boasts some of the best people I ve ever worked with People often ask me why HCL Comnet has been successful while so many new ventures are not and what leaders can do to increase the probability of success in a start up I don t have all the answers but there are five essentials to remember when leading a start up Create a sense of purpose More than an idea or a vision a start up must be driven by purpose People like working for start ups not because of the salaries or designations they offer but because of the excitement involved in pursuing a purpose one that challenges the status quo and promises to change the world That often creates the feeling that a start up will succeed irrespective of what it does it will survive because of the way it does things Put people first always Start ups make for terrific training grounds because they provide the most important management lesson People make companies not the other way around and only start ups that realize that will be left standing That s why

    Original URL path: http://personalbranding.sg/tag/management-lesson/ (2014-06-18)
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  • Success
    t believe anyone else can get a job done as well as they can But even if they were actually right about this which is doubtful since no one is good at everything it s an unsustainable business philosophy If you want to grow your business and become a leader you re going to have to learn to trust others Everyone needs a support team even the most competent people 3 You re always right I ve noticed that it s difficult for some entrepreneurs to admit when they ve made a mistake But if you fail to acknowledge a mistake you miss out on a learning opportunity Mistakes are stepping stones to success See Full Story on entrepreneur com Filed Under Entrepreneurship Tagged With Entrepreneur Success 10 most important questions to ask when putting a price sticker on your product 26 June 2013 by Digital Curator Leave a Comment Great products and services don t guarantee success You also have to price them correctly That requires knowing your customers well and what they re willing to pay as well as what your competitors are charging You also might consider market segmentation product bundling and both the tangible and intangible benefits you re selling See Full Story on entrepreneur com Filed Under Entrepreneurship Tagged With Entrepreneurship Price Products Success Stop Glorifying Failure 21 June 2013 by Digital Curator Leave a Comment So while everyone fails celebrating failure or condoning it is not cool And glorifying it by justifying it with your next successes is not really cool either For people who face it Failure is a grim harsh reality You face it because you have no other choice You learn from it because you hate to deal with it You ensure you protect yourself in the future so you do

    Original URL path: http://personalbranding.sg/tag/success/page/2/ (2014-06-18)
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