archive-sg.com » SG » P » PERSONALBRANDING.SG

Total: 402

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Equity
    interest in sustainable manufacturing It resulted in a cover story in August of 2013 and Zady moved its launch day by a couple days to coincide with the story Don t think you can land such splashy press Spend all of your time and attention identifying the media and organizations that have the best fit with your mission 3 Pick a co founder you know and trust but not your best friend In Darabi s case she had known her co founder and Maxine Bedat for 17 years and had kept in touch off and on While the two share the CEO title and the managerial duties Darabi says they have complementary but not overlapping skill sets Bedat a former lawyer is the one who s a stickler about reviewing contracts and keeping the trains running on time 4 Listen to smart advisers but not too closely Zady has 15 investors five advisers and no shortage of smart and talented people who can offer advice But the second time around Darabi is much more comfortable trusting her own instincts As smart as they may be nobody knows your business as well as you do she says See Full Story on www entrepreneur com Filed Under Entrepreneurship Tagged With Company Entrepreneurs Equity Launch Startup Trust It s time to rethink startup equity 15 November 2013 by Digital Curator Leave a Comment Change is the only constant in life and this is especially true in Silicon Valley We live in a time of constant change and rebirth which we optimists think is for the better One thing hasn t changed How Silicon Valley companies especially startups use stock to compensate and incentivize their employees Traditional stock options are failing to create the ownership culture we want from employees and it s killing our ability to build companies for long term success For employees a one year term ending on the vesting cliff date is increasingly common This leaves a big hole in the team and the cost to hire a replacement is significant We all want to eliminate bad matches sooner but it s no surprise so many employees wait for the equity Having more non employee equity holders causes resentment among current employees doing the hard work to create stock value On the other side of the equation founders and investors are increasingly tight fisted with company ownership allocating smaller stock pools to employees most of which are eaten up by very early hires rock stars or senior execs leaving very small amounts for later hires which does little to nurture their commitment to the company I ve been involved with startups for a long time and have seen these patterns over and over After working at a number of startups I co founded Equinix in 1998 Revision3 in 2005 and was the chief executive of Digg Revision3 and SimpleGeo I ve also been an active advisor to several early stage startups After nearly twenty years of using the same recipe

    Original URL path: http://personalbranding.sg/tag/equity/ (2014-06-18)
    Open archived version from archive

  • Launch
    your best friend In Darabi s case she had known her co founder and Maxine Bedat for 17 years and had kept in touch off and on While the two share the CEO title and the managerial duties Darabi says they have complementary but not overlapping skill sets Bedat a former lawyer is the one who s a stickler about reviewing contracts and keeping the trains running on time 4 Listen to smart advisers but not too closely Zady has 15 investors five advisers and no shortage of smart and talented people who can offer advice But the second time around Darabi is much more comfortable trusting her own instincts As smart as they may be nobody knows your business as well as you do she says See Full Story on www entrepreneur com Filed Under Entrepreneurship Tagged With Company Entrepreneurs Equity Launch Startup Trust Where s the Best Place to Launch Your Startup 6 January 2014 by Digital Curator Leave a Comment If you re thinking about launching a new startup and aren t sure where you want to land here are a few factors to consider 1 Your Personal Support Network Lists of the top startup hotspots aren t going to take into account your personal situation where your friends and family are what your interests are etc Building a business involves hard often stress inducing work You may want an established support system of friends and family nearby Likewise if there s a particular climate or activity you re drawn to like skiing museums or kayaking make that a factor in choosing a location Your goal is to build a happy well rounded life that includes being an entrepreneur don t sacrifice personal happiness to focus solely on a startup 2 Cost of Living San Francisco Menlo

    Original URL path: http://personalbranding.sg/tag/launch/ (2014-06-18)
    Open archived version from archive

  • Startup
    and the ground game The air game is always more romantic It is the emotional narrative of how your startup revolutionizes a market It s the aspirational hope that the company could become one of the great ones It s the buzz in the market the great PR machine talented people fighting to get in and investors who can t get enough money into the company The ground game is much uglier It is the day to day operations in which all the blemishes are visible It is nearly impossible to live up to the expectations set by the air game and execute to your startup s lofty aspirations The ground game has metrics that you are embarrassed to share with anyone It has nasty elements such as falling short of milestones founder conflicts people getting fired and missing quarterly numbers Even solid performance with the ground game feels underappreciated Achieve 70 percent of your insanely ambitious goals and everyone is disappointed The grind of the daily operations can be so exhausting that sometimes you lose sight of why you started the company in the first place In the startup world early stage companies are largely valued at least for a while on the air game which tends to be way out ahead of the ground game However if your ground game lags for too long the air game can get ugly as well Talent starts to leave and it s hard to attract more Investors become disenchanted and finding new ones is nearly impossible At some point as your company is growing the ground game will become the focus for better or worse See Full Story on www inc com Filed Under Entrepreneurship Tagged With Complementary Games Ground Game Revolutionizes Startup Seeking to Expand Overseas First Determine If Your Firm s Ready 2 April 2014 by Digital Curator Leave a Comment Nearly every week we see another headline about a previously unknown startup that has catapulted to international stardom Where it once took years sometimes decades to go from relative obscurity to market leader the infinite connectedness of our planet has compressed that timeline into months if not weeks Thanks to the virality of the social web word of new apps services and gadgets travels fast and consumers demand instant gratification creating organic demand for rapid market expansion Considering the skyrocketing growth rates in virtually all industries in emerging markets around the world it s no surprise the temptation to go international is so strong In the mobile app space for example Japan is by far the fastest growing market generating 560 percent revenue growth in the Apple App Store alone last year The next three top markets Russia China and Taiwan are all above the 100 percent mark with additional strong growth in Brazil Mexico and Turkey And in the cloud technology space another booming industry Gartner predicts double digit growth rates in Indonesia India Argentina Mexico and Brazil Why expand For any type of company international expansion obviously provides tremendous growth opportunities to penetrate and dominate new markets Considering how resource consuming and challenging this is however startups must be very clear about why they would even attempt international expansion and partnerships The primary reason for international expansion and partnerships is to enable or accelerate market domination Most hardware companies like consumer devices and wearables will need manufacturing partners early on to support going to market in a new geography Mobile app companies need device distribution partners to accelerate user adoption and growth Without these strategic partnerships in place domination of any market will remain unattainable See Full Story on www entrepreneur com Filed Under Entrepreneurship Tagged With Entrepreneur International Stardom Overseas Startup Strategic Partnerships Why This AdTech Startup Turned Down Seed Funding 26 March 2014 by Digital Curator Leave a Comment When Cofounders Alex Sherman and Peter Schwartz left venture capital backed digital advertising company MediaMath to found their own startup they wanted to do things differently They self funded Spotfront which specializes in marketing automation systems for digital advertisers to maintain independence and the space to experiment The duo saw interest from strategic investors but decided not to proceed We looked at both paths says Sherman but we wanted to really build a product that customers were looking for and to make sure we could work at our own pace It s made them more committed to Spotfront in the long term There s a big difference between taking a risk with someone else s money and your own says Sherman We valued our independence and our ability to make mistakes Spotfront reached profitability within the first twelve months and has been funded through cash flow ever since As well as not diluting their ownership bootstrapping the company from the start has meant a tight focus on the business plan from day one Whenever you bootstrap a business revenue becomes that much more important says Sherman You become very business model focused very sensitive to cost structures and it really does force you into a kind of diligence with regards to financial performance and managing your costs Bootstrapping also differentiates Spotfront in New York s competitive tech startup hiring scene See Full Story on www forbes com Filed Under Entrepreneurship Tagged With AdTech Alex Sherman Digital Advertising Peter Schwartz Seed Funding Startup Venture Capital Startup Best Practices 6 Avoiding The Bike Rack Effect 25 March 2014 by Digital Curator Leave a Comment Imagine a city council meeting with three agenda items a 100M power plant zoning approval a request to build a 10 000 bike rack for city sidewalks and and a 100 proposal to buy refreshments for the annual picnic The power plant discussion takes all of 3 minutes to reach approval as does the refreshment budget But the 1000 bike rack debate drags on for hours as council members debate the right materials the best color scheme and the right way to announce the project Cyril Northcote Parkinson a British historian and operations

    Original URL path: http://personalbranding.sg/tag/startup/ (2014-06-18)
    Open archived version from archive

  • Selling through customer service: How to turn customers into brand evangelists
    but the way to get there is tricky Selling through customer service requires a lot of homework You need to listen and study customers to provide them with answers to their challenges before they ask questions Forget psychological sales tactics this how to guide will provide the tips necessary to forge game changing customer relationships Selling through evangelists Zappos is the poster child when it comes to selling through customer service In a risky and ingenious move the company closed down the most profitable division of their company ending the days of shipping directly from its vendors inventory Zappos knew it wanted to be a customer service driven company So in order to provide the worlds best customer service it needed to fully control the order lifecycle By deciding to warehouse everything themselves it reduced errors provided lighting fast shipments and was able to offer free shipping to and from customers By focusing on customer service instead of just making money Zappos created a passionate recurring customer base Many of these customers not only became customers for life but also ardent evangelists practically selling the shoes for Zappos See Full Story on thenextweb com Filed Under Entrepreneurship Tagged With Customer

    Original URL path: http://personalbranding.sg/2014/05/28/selling-through-customer-service-how-to-turn-customers-into-brand-evangelists/ (2014-06-18)
    Open archived version from archive

  • Customer Service
    Digital Curator Leave a Comment Customer service can be a real challenge for small business owners The positions rarely produce any direct income and at many companies those in customer service positions are often some of the lowest paid least trained staff on hand But those same underpaid under trained team members are responsible for the lion s share of your company s interactions with customers Economics won t change the basic rules of the customer service game no matter how much you might want to you won t be able to hire and pay MBAs six figures each to man your phone lines but you can maintain high customer service standards by watching out for these seven signs of serious trouble 1 No Contact With Marketing A smart company understands that its customer service department is the top marketing investment for the company Keeping an existing customer costs less and brings in more than finding a new one Your customer service representatives should understand your company s key marketing message and how to incorporate it into a call 2 A Wide Open Back Door If your ratio of sales leads to actual sales is low that means your sales force needs improvement If your ratio of new sales to repeat sales is low or you have a high cancellation rate in a subscription based business it s time to take a hard look at what s wrong in your customer service department 3 You re Tempted To Forbid Social Media More than one company forbids its front line employees including customer service representatives from mentioning their job on social media This comes from a fear of what those employees might publicly say about the company If you re tempted to enact a policy like this first ask yourself why your customer service representatives would be tempted to badmouth the job the product or your company If your customer service people don t believe in what they re doing your problems run deeper than what they might say online about your business 4 Too Few Complaints Every company receives complaints If you re not irritating somebody you re also not pleasing anybody and it s your customer service team s job to field those complaints If you aren t hearing about many opportunities to improve that doesn t mean everything s going great It means that either your staff isn t telling you about them or your customers aren t bothering to contact you 5 Too Many Escalations Some situations are too delicate or complex for your front line customer service people to handle That s unavoidable But if more than one in 10 or 20 have to go up the food chain to a higher tier of service that means your customer service people are either under trained or under empowered Find a way to give them the knowledge and authority to fix the problems customers are bringing to them See Full Story on openforum com Filed Under Entrepreneurship

    Original URL path: http://personalbranding.sg/tag/customer-service/ (2014-06-18)
    Open archived version from archive

  • High-Pressured
    users into channel partners but the way to get there is tricky Selling through customer service requires a lot of homework You need to listen and study customers to provide them with answers to their challenges before they ask questions Forget psychological sales tactics this how to guide will provide the tips necessary to forge game changing customer relationships Selling through evangelists Zappos is the poster child when it comes to selling through customer service In a risky and ingenious move the company closed down the most profitable division of their company ending the days of shipping directly from its vendors inventory Zappos knew it wanted to be a customer service driven company So in order to provide the worlds best customer service it needed to fully control the order lifecycle By deciding to warehouse everything themselves it reduced errors provided lighting fast shipments and was able to offer free shipping to and from customers By focusing on customer service instead of just making money Zappos created a passionate recurring customer base Many of these customers not only became customers for life but also ardent evangelists practically selling the shoes for Zappos See Full Story on thenextweb com Filed Under

    Original URL path: http://personalbranding.sg/tag/high-pressured/ (2014-06-18)
    Open archived version from archive

  • SalesPeople
    changing customer relationships Selling through evangelists Zappos is the poster child when it comes to selling through customer service In a risky and ingenious move the company closed down the most profitable division of their company ending the days of shipping directly from its vendors inventory Zappos knew it wanted to be a customer service driven company So in order to provide the worlds best customer service it needed to fully control the order lifecycle By deciding to warehouse everything themselves it reduced errors provided lighting fast shipments and was able to offer free shipping to and from customers By focusing on customer service instead of just making money Zappos created a passionate recurring customer base Many of these customers not only became customers for life but also ardent evangelists practically selling the shoes for Zappos See Full Story on thenextweb com Filed Under Entrepreneurship Tagged With Customer Service High Pressured SalesPeople Selling through Customer Service Being Rude Might Actually Boost Sales In Luxury Retail 6 May 2014 by Digital Curator Leave a Comment Does it feel like the salespeople in upscale retail stores seem kind of snobby A recent study suggests rudeness could actually boost their sales The University of British Columbia s Sauder School of Business ran the study and determined that consumers that get treated with snobbishness can become more interested in buying pricey goods Participants in the study imagined or had interactions with sales representatives that either acted rudely or not As long as the salesperson came across as an authentic representative and as long as the participant actually had interest in high end brands the participants desire to own luxury items increased after being treated poorly Researchers found this only worked with luxury brands and after some time passed participants interest in the items decreased

    Original URL path: http://personalbranding.sg/tag/salespeople/ (2014-06-18)
    Open archived version from archive

  • Selling through Customer Service
    users into channel partners but the way to get there is tricky Selling through customer service requires a lot of homework You need to listen and study customers to provide them with answers to their challenges before they ask questions Forget psychological sales tactics this how to guide will provide the tips necessary to forge game changing customer relationships Selling through evangelists Zappos is the poster child when it comes to selling through customer service In a risky and ingenious move the company closed down the most profitable division of their company ending the days of shipping directly from its vendors inventory Zappos knew it wanted to be a customer service driven company So in order to provide the worlds best customer service it needed to fully control the order lifecycle By deciding to warehouse everything themselves it reduced errors provided lighting fast shipments and was able to offer free shipping to and from customers By focusing on customer service instead of just making money Zappos created a passionate recurring customer base Many of these customers not only became customers for life but also ardent evangelists practically selling the shoes for Zappos See Full Story on thenextweb com Filed Under

    Original URL path: http://personalbranding.sg/tag/selling-through-customer-service/ (2014-06-18)
    Open archived version from archive