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  • connection
    Dialogue How to Humanize Your Brand Before an audience packed with small business owners and entrepreneurs Martin outlined just why this idea of appealing to customers on a human level is so important and how people can leverage social media and communication to make it a reality for their own brands Here are the major takeaways from Martin s presentation Humanization Is Innovation When Martin received a frantic phone call from Ultimate Fighting Championship President Dana White in which the executive confessed that he had accidentally tweeted his personal phone number out to the twitterverse and the phone had since been ringing off the hook she got her first lesson in humanization Martin realized that fans really just wanted to talk to White So White answered the phone UFC engagement levels spiked The team brought in a marketing partner sponsors scaled the operation and then made money off it We humanized the brand said Martin Then were able to monetize it through social communication The entrepreneur added that it is actions such as these that are truly innovative the humanization of the UFC brand was what was innovative Technology is not innovation Technology is just a vehicle for innovation she stressed Find Comfort in the Uncomfortable With this idea of really connecting with people comes something else that s also very human hesitation It materializes as doubts and concerns or such push back in meetings as a non believer saying something along the lines of well no one has ever done that before Martin referred to these occurrences as innovation allergies and said that people need to get over them Anytime that we innovate adversity will follow us We need to get used to that she said We need to get comfortable with being uncomfortable and that is the key

    Original URL path: http://personalbranding.sg/tag/connection/ (2014-06-18)
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  • humanity
    Dialogue How to Humanize Your Brand Before an audience packed with small business owners and entrepreneurs Martin outlined just why this idea of appealing to customers on a human level is so important and how people can leverage social media and communication to make it a reality for their own brands Here are the major takeaways from Martin s presentation Humanization Is Innovation When Martin received a frantic phone call from Ultimate Fighting Championship President Dana White in which the executive confessed that he had accidentally tweeted his personal phone number out to the twitterverse and the phone had since been ringing off the hook she got her first lesson in humanization Martin realized that fans really just wanted to talk to White So White answered the phone UFC engagement levels spiked The team brought in a marketing partner sponsors scaled the operation and then made money off it We humanized the brand said Martin Then were able to monetize it through social communication The entrepreneur added that it is actions such as these that are truly innovative the humanization of the UFC brand was what was innovative Technology is not innovation Technology is just a vehicle for innovation she stressed Find Comfort in the Uncomfortable With this idea of really connecting with people comes something else that s also very human hesitation It materializes as doubts and concerns or such push back in meetings as a non believer saying something along the lines of well no one has ever done that before Martin referred to these occurrences as innovation allergies and said that people need to get over them Anytime that we innovate adversity will follow us We need to get used to that she said We need to get comfortable with being uncomfortable and that is the key

    Original URL path: http://personalbranding.sg/tag/humanity/ (2014-06-18)
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  • Humanization
    Dialogue How to Humanize Your Brand Before an audience packed with small business owners and entrepreneurs Martin outlined just why this idea of appealing to customers on a human level is so important and how people can leverage social media and communication to make it a reality for their own brands Here are the major takeaways from Martin s presentation Humanization Is Innovation When Martin received a frantic phone call from Ultimate Fighting Championship President Dana White in which the executive confessed that he had accidentally tweeted his personal phone number out to the twitterverse and the phone had since been ringing off the hook she got her first lesson in humanization Martin realized that fans really just wanted to talk to White So White answered the phone UFC engagement levels spiked The team brought in a marketing partner sponsors scaled the operation and then made money off it We humanized the brand said Martin Then were able to monetize it through social communication The entrepreneur added that it is actions such as these that are truly innovative the humanization of the UFC brand was what was innovative Technology is not innovation Technology is just a vehicle for innovation she stressed Find Comfort in the Uncomfortable With this idea of really connecting with people comes something else that s also very human hesitation It materializes as doubts and concerns or such push back in meetings as a non believer saying something along the lines of well no one has ever done that before Martin referred to these occurrences as innovation allergies and said that people need to get over them Anytime that we innovate adversity will follow us We need to get used to that she said We need to get comfortable with being uncomfortable and that is the key

    Original URL path: http://personalbranding.sg/tag/humanization/ (2014-06-18)
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  • Innovation
    have some blockbuster products or solutions but without an eye toward the future and a strategy for meeting the needs and challenges of tomorrow they will cease to be relevant While the rules of business are more complex than how our childhood career dreams have played out today there are some fundamental lessons that still apply Companies are founded with a specific goal in mind or a market challenge that they seek to address Maybe this is a new solution to make sense of big data or a more effective use of cloud a new approach to enterprise mobility or security or any number of other technologies or problems CIOs wrestle with on a daily basis See Full Story on www wired com Filed Under Entrepreneurship Tagged With Companies Grow Innovation Lesson Leading in the Age of Creativity 9 January 2014 by Digital Curator Leave a Comment Creativity and innovation are key to building any successful organizations But organizational creativity comes from inspiring and leading people which is anything but easy First you have to appreciate the interior complexity of the people that you work with Then you need to make the links between a person s individual motivations and what your company needs In other words link the individual personal goals like career trajectories to the collective group goals like innovation revenue growth and impacting the world To do this we need to understand what people need from their work in order to do their best work and how leaders can help arrange that for them This distinction is rooted in intrinsic versus extrinsic motivation If people are intrinsically motivated there is something inside of them that pushes them to their work if they are extrinsically motivated something outside of them brings them there Most people of course are both In order to connect individuals to the organization for creativity and innovation leaders need to realize Leaders curate talent Building an organization is the gathering of people for a common cause Gathering the right people together at the right time is curation People need freedom To do their best work people need to feel like they re able to bring all of their effort into the task which requires an open autonomy oriented culture People need structure This is not anarchy with freedom comes responsibility Responsibility can be ensured with both quantitative and qualitative methods and springs from a thriving culture See Full Story on www fastcompany com Filed Under Career Progression Tagged With Creativity Innovation Leading People Organizational Creativity Successful Organizations Five Ways Incentives Kill Innovation 23 December 2013 by Digital Curator Leave a Comment The greatest enemy of innovation may be an ill advised reverence for the status quo And nothing fuels organizational status quo more insipidly than entrenched unchallenged long standing incentive systems If you are on a path to improve innovative thinking and behavior in your organization and you find yourself running into trouble the very first place you might want to look is your

    Original URL path: http://personalbranding.sg/tag/innovation/ (2014-06-18)
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  • relation
    Dialogue How to Humanize Your Brand Before an audience packed with small business owners and entrepreneurs Martin outlined just why this idea of appealing to customers on a human level is so important and how people can leverage social media and communication to make it a reality for their own brands Here are the major takeaways from Martin s presentation Humanization Is Innovation When Martin received a frantic phone call from Ultimate Fighting Championship President Dana White in which the executive confessed that he had accidentally tweeted his personal phone number out to the twitterverse and the phone had since been ringing off the hook she got her first lesson in humanization Martin realized that fans really just wanted to talk to White So White answered the phone UFC engagement levels spiked The team brought in a marketing partner sponsors scaled the operation and then made money off it We humanized the brand said Martin Then were able to monetize it through social communication The entrepreneur added that it is actions such as these that are truly innovative the humanization of the UFC brand was what was innovative Technology is not innovation Technology is just a vehicle for innovation she stressed Find Comfort in the Uncomfortable With this idea of really connecting with people comes something else that s also very human hesitation It materializes as doubts and concerns or such push back in meetings as a non believer saying something along the lines of well no one has ever done that before Martin referred to these occurrences as innovation allergies and said that people need to get over them Anytime that we innovate adversity will follow us We need to get used to that she said We need to get comfortable with being uncomfortable and that is the key

    Original URL path: http://personalbranding.sg/tag/relation/ (2014-06-18)
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  • Business Is a Social Game
    our businesses could mutually support each other We discuss possibilities We settle on a deal that seems win win win They win I win The customers win We do the deal Value flows Money flows If the deal works and everyone does their part honestly and honorably and if the deal adds value and generates positive results it strengthens the friendship too Try doing a million dollars worth of business with someone and see how friendly you become More business will likely result Why Coaches Are Often Broke I know dozens of life coaches Most of them are broke Why They aren t getting enough paid clients Why not Because they don t have time to do quality coaching AND effective marketing simultaneously I also know coaches who have endless streams of new clients Why They partner with other friends in business who have lots of people who d love coaching if they could only get a referral to a qualified coach That s an easy win win win situation This is an overgeneralization to be sure but it s not too much of a stretch to say that the broke coaches try to do everything themselves whereas the prosperous coaches invite and allow other partners to help them succeed Social Support in Business It s good to have friends you can turn to for help not just for advice but for doing some actual income generating business together When I use the term social support in my articles I don t just mean Facebook friends that verbally encourage you That kind of support isn t particularly valuable unless you re suffering from low self esteem and need constant validation I m talking about having friends with whom you can do mutually beneficial exchanges that generate real income If someone

    Original URL path: http://personalbranding.sg/2014/06/06/business-is-a-social-game/ (2014-06-18)
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  • Friends
    in some particular area our businesses could mutually support each other We discuss possibilities We settle on a deal that seems win win win They win I win The customers win We do the deal Value flows Money flows If the deal works and everyone does their part honestly and honorably and if the deal adds value and generates positive results it strengthens the friendship too Try doing a million dollars worth of business with someone and see how friendly you become More business will likely result Why Coaches Are Often Broke I know dozens of life coaches Most of them are broke Why They aren t getting enough paid clients Why not Because they don t have time to do quality coaching AND effective marketing simultaneously I also know coaches who have endless streams of new clients Why They partner with other friends in business who have lots of people who d love coaching if they could only get a referral to a qualified coach That s an easy win win win situation This is an overgeneralization to be sure but it s not too much of a stretch to say that the broke coaches try to do everything themselves whereas the prosperous coaches invite and allow other partners to help them succeed Social Support in Business It s good to have friends you can turn to for help not just for advice but for doing some actual income generating business together When I use the term social support in my articles I don t just mean Facebook friends that verbally encourage you That kind of support isn t particularly valuable unless you re suffering from low self esteem and need constant validation I m talking about having friends with whom you can do mutually beneficial exchanges that generate

    Original URL path: http://personalbranding.sg/tag/friends/ (2014-06-18)
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  • Money
    This is an overgeneralization to be sure but it s not too much of a stretch to say that the broke coaches try to do everything themselves whereas the prosperous coaches invite and allow other partners to help them succeed Social Support in Business It s good to have friends you can turn to for help not just for advice but for doing some actual income generating business together When I use the term social support in my articles I don t just mean Facebook friends that verbally encourage you That kind of support isn t particularly valuable unless you re suffering from low self esteem and need constant validation I m talking about having friends with whom you can do mutually beneficial exchanges that generate real income If someone is supporting your business it means they re helping you generate business How many of your friends have sent real business your way How many of your friends are your paying customers I could probably list at least 50 entrepreneurs I know that I could call on the phone propose a business deal and within an hour we ll have a tentative agreement to do something that generates at least 50K in extra revenue for someone Individual consumers normally don t care about this B2B side of my business The vast majority of them just enjoy my free content Some of them wonder how I actually make money since I hardly have anything to sell to them They don t know that most of my income comes not from individuals or from visitors to my website but from other businesses What s an example of a deal I ve done with another business One simple example would be my book deal with Hay House I receive ongoing royalties as well as a share of licensing fees whenever they get the book published in another language It s been 5 1 2 years since my book came out and this deal still generates ongoing income for my business as well as for Hay House This was one of the smaller deals See Full Story on stevepavlina com Filed Under Entrepreneurship Tagged With Business Entrepreneur Friends Money Social Work 3 Things Entrepreneurs Get Wrong When Negotiating 17 September 2013 by Digital Curator Leave a Comment Nothing could be further from the truth and I can t imagine the millions of dollars entrepreneurs have lost over the lifespan of their businesses by defining negotiation in such a limited way Negotiation is the effort to bring about agreement between two or more parties with all parties having the right to veto True the topic of money is invariably involved in this process But good negotiation includes other critical components that most entrepreneurs either ignore or are unaware of Here s what you re probably doing wrong and how to get it right 1 You think you ve told the other side everything they need to know Does the following litany sound familiar My product

    Original URL path: http://personalbranding.sg/tag/money/ (2014-06-18)
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