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  • Managers
    trust that you will be open to hearing positives and negatives of a project or situation problems will fly under your radar or never be reported If an employee never really knows what to expect then communication engagement and innovation will suffer Above all learn humility You are allowed to make mistakes so be prepared to own up to them 2 Helicopter manager Much like the parent a helicopter manager is one who micromanages the deliverables of an employee While it s understood that a manager is to be included in big decisions to expect everything to fly past your eyes is a waste of your time and the company s money Managers should be aware of what everyone is doing in the office without knowing all the intricate details Employees are given tasks because they have the knowledge to handle them At Red Branch Media we adapted the Directly Responsible Individual concept Establishing a DRI grants room for employees to work on projects while still holding one person accountable when things don t get done See Full Story on smartblogs com Filed Under Career Progression Entrepreneurship Tagged With Employees Leader Managers Qualities Worst Managers New managers Don t make these newbie mistakes 19 March 2014 by Digital Curator Leave a Comment Congratulate yourself you are no longer a worker bee Unfortunately basking in the warm afterglow of landing a promotion to team leader quickly fades for many people as they find themselves faced with a reluctant or even mutinous new team Most professionals still aspire to take a step up the corporate ladder to a management position with a better salary But the management school of hard knocks includes a lot of beginners mistakes And if you ve ever worked for a newly minted manager or been one yourself you know those cringe worthy mistakes can stick with you for a while We went to question and answer site Quora to find the most common mistakes new or inexperienced managers make You re fired Stephanie Vardavas experienced one of the toughest new manager tasks one many handle poorly immediately after assuming a more senior role She wrote On the very day I was first promoted to Vice President at one job I had to fire someone It was awful but necessary he was stealing and it toughened me up for the few times afterwards when it was necessary to make that kind of change Having said that she added I ve seen new managers fire people just to flex their muscles and prove that they can and that s just horrible Performance problem anxiety Jason Sobel who works for a data analytics firm in California pointed to a mistake that can haunt both manager and employee New managers tend to have a hard time correcting performance problems It s extremely un fun to tell someone they are not doing well put them on an improvement plan or fire them he wrote Yet delaying any of these actions has worse

    Original URL path: http://personalbranding.sg/tag/managers/ (2014-06-18)
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  • Qualities
    that turns employee off Want to know why your bright eyed go getter employees are heading toward the nearest exit Here are six ways your management could be failing 1 Your mood shifts with the tides You are human so it s OK to have bad days Employees can forgive a manager s ill mood here and there but making a habit of unpredictable swings will only make you more unapproachable I once had a boss that we called The Bear most people assumed he earned this nickname due to his large stature We actually called him that because you were never sure if you were getting a teddy bear or a grizzly bear from day to day That guy was all over the place Part of being a leader is gaining the trust of those who are supposed to follow you When an employee can t trust that you will be open to hearing positives and negatives of a project or situation problems will fly under your radar or never be reported If an employee never really knows what to expect then communication engagement and innovation will suffer Above all learn humility You are allowed to make mistakes so be prepared to own up to them 2 Helicopter manager Much like the parent a helicopter manager is one who micromanages the deliverables of an employee While it s understood that a manager is to be included in big decisions to expect everything to fly past your eyes is a waste of your time and the company s money Managers should be aware of what everyone is doing in the office without knowing all the intricate details Employees are given tasks because they have the knowledge to handle them At Red Branch Media we adapted the Directly Responsible Individual concept

    Original URL path: http://personalbranding.sg/tag/qualities/ (2014-06-18)
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  • Worst Managers
    that turns employee off Want to know why your bright eyed go getter employees are heading toward the nearest exit Here are six ways your management could be failing 1 Your mood shifts with the tides You are human so it s OK to have bad days Employees can forgive a manager s ill mood here and there but making a habit of unpredictable swings will only make you more unapproachable I once had a boss that we called The Bear most people assumed he earned this nickname due to his large stature We actually called him that because you were never sure if you were getting a teddy bear or a grizzly bear from day to day That guy was all over the place Part of being a leader is gaining the trust of those who are supposed to follow you When an employee can t trust that you will be open to hearing positives and negatives of a project or situation problems will fly under your radar or never be reported If an employee never really knows what to expect then communication engagement and innovation will suffer Above all learn humility You are allowed to make mistakes so be prepared to own up to them 2 Helicopter manager Much like the parent a helicopter manager is one who micromanages the deliverables of an employee While it s understood that a manager is to be included in big decisions to expect everything to fly past your eyes is a waste of your time and the company s money Managers should be aware of what everyone is doing in the office without knowing all the intricate details Employees are given tasks because they have the knowledge to handle them At Red Branch Media we adapted the Directly Responsible Individual concept

    Original URL path: http://personalbranding.sg/tag/worst-managers/ (2014-06-18)
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  • Career Progression
    regularly updates a survey of salaries in individual occupations in its Occupational Outlook Handbook There s a print version and an online version See Full Story on www nextavenue org Filed Under Career Progression Tagged With Interview Job Hunting Research Salaries Typical Salaries 7 Ways Traveling the World Will Help Your Career 16 May 2014 by Digital Curator Leave a Comment Traveling is one of the best forms of education Not only will you learn about languages cultures and history you ll also learn about yourself But what about your career How can travel benefit you professionally Click here to tweet this question As it turns out a lot Over the past six years of working seasonal jobs and traveling the world I ve learned more than I could ve ever imagined Though some of the lessons such as how to cross a street in Cairo without becoming road kill are quite specific many can also be applied to other areas of life Here are seven important lessons I ve learned from traveling and how you can apply those learnings to your career 1 Catch the next bus I can t tell you how many buses I ve missed Either I ve been running okay trotting if I have my backpack on after them or worse they ve been full and I ve watched the doors close Most of the time there s nothing left to do but sit down buy a Fanta and wait for the next bus Career takeaway Despite how close you may be you ll miss opportunities Maybe you weren t in the right place or maybe you just didn t get it this time That s okay Just make sure you re preparing yourself for the opportunity when it comes along again Because missing two buses in a row is NOT fun I speak from experience 2 Act like you belong The best way to avoid getting ripped off while traveling is to act like you belong Nobody will mess with a local Of course this is difficult in many places but you can still learn a few words of the local language familiarize yourself with the city s layout and learn some cultural norms before you go This will help you avoid sticking out like a sore thumb and earn you more respect from the locals Career takeaway If you re in a new job or career make it seem like you belong Learn the lingo hang out where your peers do and read up on industry news The sooner you start the sooner you really will belong See Full Story on blog brazencareerist com Filed Under Career Progression Tagged With Career Culture History Languages Seasonal Jobs Traveling How to Find Your Hidden Creative Genius 15 May 2014 by Digital Curator Leave a Comment There is a interesting story about how Pablo Picasso the famous Spanish artist developed the ability to produce remarkable work in just minutes As the story goes Picasso was walking though the market one day when a woman spotted him She stopped the artist pulled out a piece of paper and said Mr Picasso I am a fan of your work Please could you do a little drawing for me Picasso smiled and quickly drew a small but beautiful piece of art on the paper Then he handed the paper back to her saying That will be one million dollars But Mr Picasso the woman said It only took you thirty seconds to draw this little masterpiece My good woman Picasso said It took me thirty years to draw that masterpiece in thirty seconds 1 Picasso isn t the only brilliant creative who worked for decades to master his craft His journey is typical of many creative geniuses Even people of considerable talent rarely produce incredible work before decades of practice Let s talk about why that is and even more important how you can reveal your own creative genius The Age of Most Nobel Prize Winners A recent study tracked the ages of Nobel Prize winners great inventors and scientists As you can see in the graph below the researchers found that most groundbreaking work peaked during the late thirties at least a full decade into any individual career Even in the fields of science and math creative breakthroughs often require ten years or more or work See Full Story on jamesclear com Filed Under Career Progression Tagged With GroundBreaking Hidden Creative Genius Pablo Picasso Spanish Artist What It Takes to Be a Great CEO 15 May 2014 by Digital Curator Leave a Comment If you re running a startup how do you know if you have what it takes to be great The answer is complicated because startups go through fundamental changes as they grow For example the skills of a great CEO at Stage I when a startup has a product but no customers are not the same ones required at Stage II when customers start to pay for your product To find out what a great startup CEO must be able to do at these two stages I spoke with Doron Reuveni CEO of Framingham Massachusetts based Applause which provides an app dashboard The company has 2 500 customers 150 employees and has raised 80 million from investors including Goldman Sachs Reuveni broke down the two stages of startup leadership Stage I There are two yin yang leadership traits of a successful early phase CEO he explained passion and calm Passion According to Reuveni a natural leader has the passion to convince great people to join a startup before it has customers He can make them believe in the vision and persuade them that if they leave a stable job to join the startup they will be rewarded by being in on the ground floor of what will become a big company Calm At the stage before product market fit explained Reuveni the CEO must be able to live with the highest highs and the lowest

    Original URL path: http://personalbranding.sg/category/career-progression/page/2/ (2014-06-18)
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  • You Are Not Your Logo: How to Humanize Your Brand
    Your Brand Before an audience packed with small business owners and entrepreneurs Martin outlined just why this idea of appealing to customers on a human level is so important and how people can leverage social media and communication to make it a reality for their own brands Here are the major takeaways from Martin s presentation Humanization Is Innovation When Martin received a frantic phone call from Ultimate Fighting Championship President Dana White in which the executive confessed that he had accidentally tweeted his personal phone number out to the twitterverse and the phone had since been ringing off the hook she got her first lesson in humanization Martin realized that fans really just wanted to talk to White So White answered the phone UFC engagement levels spiked The team brought in a marketing partner sponsors scaled the operation and then made money off it We humanized the brand said Martin Then were able to monetize it through social communication The entrepreneur added that it is actions such as these that are truly innovative the humanization of the UFC brand was what was innovative Technology is not innovation Technology is just a vehicle for innovation she stressed Find Comfort in the Uncomfortable With this idea of really connecting with people comes something else that s also very human hesitation It materializes as doubts and concerns or such push back in meetings as a non believer saying something along the lines of well no one has ever done that before Martin referred to these occurrences as innovation allergies and said that people need to get over them Anytime that we innovate adversity will follow us We need to get used to that she said We need to get comfortable with being uncomfortable and that is the key See Full Story on

    Original URL path: http://personalbranding.sg/2014/06/06/you-are-not-your-logo-how-to-humanize-your-brand/ (2014-06-18)
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  • Brand
    a sharp looking Myspace page that contains a bio images and link to your website Done effectively you can select images and multimedia that represents your brand A nice and engaging way to contact with consumers The problem thus far is that brands really haven t embraced Myspace which is understandable since the company is attempting a comeback Since the is site geared towards music you would think that almost anyone in the industry would latch on For example publications like Rolling Stone and Billboard aren t on Myspace which is a shame Obviously both magazines are involved with music but the layout large images and multimedia content could expand their market by connecting with fans through a new medium Even non music brands could use Myspace Have you seen the recent Gap campaign It features the children of iconic musicians covering classic songs originally performed by their parents Gap could have used Myspace to not only showcase the new clothing items and music videos but they could have had the artists create playlists on their Myspace pages which relate specifically to the ads It s just a simple way to reach new consumers who may not have typically invested time into your brand Again another a wasted opportunity In short there s some potential with the new Myspace While it will never top Facebook Twitter Instagram etc it doesn t have to Myspace is just another social media outlet that allows people to express themselves in a different way As of now it s perfect for people in the arts since the images and music are appealing However it may have some uphill struggles before major brands jump on board But if done properly Myspace could really help your brands cross into new territories especially a younger crowd since 70 of its community is now 35 or younger See Full Story on searchenginejournal com Filed Under Social media Tagged With Brand MySpace Social Media The Power Of SEO 19 September 2013 by Digital Curator Leave a Comment At first glance it might seem as though SEO and personal branding have nothing in common But the two actually have a strong connection in today s digital world When you re building brand recognition your audience is going to Google you or the name of your brand What comes up in the search results has a heavy impact on your brand image luckily you have control over that all important digital first impression if you pay attention to SEO Vanity Search Power of Personal Branding If you ve ever poked fun at the idea of conducting a Google search for your own name it s time to stop laughing and start doing The vanity search is a critical first step in using SEO to build your personal brand Why You need to know what s out there about you or your business online These days it s called online brand reputation management Analyze Your Results What s showing up under your

    Original URL path: http://personalbranding.sg/tag/brand/ (2014-06-18)
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  • Business
    on a daily basis They generate ideas and from these ideas come opportunities Make sure you have a system to solicit and capture their input Remember when you choose your advisers or set up a formal advisory board make sure that some of them represent industries other than your own You can always benefit from additional perspectives See Full Story on www theglobeandmail com Filed Under Entrepreneurship Tagged With Business Generate Ideas Opportunity Proactive Speak Less Stimulating Growth The New ABCs of Business 17 April 2014 by Digital Curator Leave a Comment Words may mean different things in the workplace than they do elsewhere Business thrives on imprecision when it suits the occasion This makes defining terminology particularly crucial One must understand what is being obscured as well as what is being said Here is a partial listing of some especially helpful words to know The general study of business verbiage however slippery and challenging is extremely rewarding for those who believe that it is sometimes important to understand what other people are saying Administrative assistant is the servant and master of senior management Though all the trappings of everyday work are there the computer the phone bank the piles of incoming and outgoing paper the real function of the job is to grant or block access More than any other player in the infrastructure AAs are both high and low They feel this status acutely Treat them as the power brokers they are and they will sometimes respond in kind Treat them as functionaries and you will slowly be expunged from the face of the planet Agenda is either the formal rundown of a meeting luncheon or long weekend in Scottsdale with 300 drunk sales managers or a hidden dark thing secret to all but a few Written agendas are fine as they go but people who rely on them too much can be boring The really interesting stuff takes place in the hidden agenda a complicated amalgam of needs demands and dreams that make all conversations even in business human Anger can be good for you Those who are never infuriated aren t paying attention But an excess of anger demonstrates bad self control See Full Story on online wsj com Filed Under Entrepreneurship Tagged With ABCs Business Challenging Rewarding Slippery Study Verbiage Is Your Business Eligible for a Government Grant 25 March 2014 by Digital Curator Leave a Comment Nonprofits aren t the only businesses eligible for government grants Since 2010 for profit company Canopy Apps has received 2 million in National Institutes of Health NIH grants to develop translation technology for medical professionals working with patients who don t speak English Jerrit Tan CEO of New York City based Canopy believes more entrepreneurs should take advantage of the billions of dollars in business grants offered by government agencies which can buy a startup valuable R D time and boost credibility You re literally turning stacks of paper into money for your business Tan says referring to grant applications And the government usually does not take equity Of course nabbing local state and federal grants involves more than cutting and pasting your business plan into an application Here s what you should consider Aim high A revolutionary idea is essential says Tan whose translation app targets the language barriers that plague 15 percent of U S patients Incremental ideas usually don t win he says It s almost like the crazier the better within reason This is the government after all It s essential to be able to quantify the effect your product will have on the market says Amy Baxter an Atlanta pediatric emergency doctor who in 2009 scored 1 1 million in NIH funding for Buzzy a pain blocking device used for administering injections to children Make it clear how big the impact of the problem you want to solve is she says and how inadequate the previous solutions are Even better is to have a way to measure how well your solution is working See Full Story on www entrepreneur com Filed Under Entrepreneurship Tagged With Business Eligible Government Grant Incremental Nonprofits David Ciccarelli Finding Future Employees at Events 18 March 2014 by Digital Curator Leave a Comment When most people think about networking seldom do they think of it as a means to recruit a new team member that is unless your business is growing rapidly and pursuing an aggressive round of hiring My company happens to be doing just that When evaluating opportunities to network I intentionally look for events that will help us meet our goals I consider three factors relevance reach and return on investment Are we relevant Before committing to a networking event there needs to be sufficient evidence that the event itself is somewhere we ought to be The event attendees need to be interested in working for a company like ours and doing the sort of work we need them to do For instance we ve recently been looking for sales and marketing employees With this in mind we choose to participate at events that draw students who have just graduated from college or university and are looking for their first full time job What kind of reach is there Knowing that we re a good fit for an event is one thing but in order to go we need to know we ll get in front of hundreds of hopefuls The last networking event we went to was attended by 600 students Then once we re there how do we stay front of mind for these potential employees Prior to the event we post social media updates to help spark interest in our company and we align ourselves with the event using the event s hashtag Letting local media know that we ll be there is another step we take to increase our visibility Lastly what will it take to see a good return on investment When networking with students the staff we invite to represent

    Original URL path: http://personalbranding.sg/tag/business/ (2014-06-18)
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  • Communication
    why a change is necessary as a layman Have the employee walk you step by step through what would have to happen to implement your suggested change you ll learn more about their process and your employee will learn that you care about their talent 3 Develop criteria through critique Finding something broken and telling someone to Fix it is the worst possible way to actually fix anything Employees base their personal performance on pre established criteria founded on feedback from their peers and boss When you sit someone down for a heart to heart they should leave with a clear sense of what to do differently to avoid any future issues Fixing a problem is one thing but understanding the steps necessary to avoid a similar problem can be much more valuable BY MATTHEW TOREN See Full Story on www entrepreneur com Filed Under Entrepreneurship Tagged With Communication Constructive Criticism Management Managing Startup How to Master the Art of Self Promotion 5 July 2013 by Digital Curator Leave a Comment Too often however those in the communications field blanch at making an explicit ask We think of ourselves as marketers not salesman We trust in the purity of our craft rather than tricks of the trade Yet there s a reason marketing and business development often find themselves in the same job title It s because a marketing budget isn t self sustaining but ultimately depends on the success of sales those who make the ask for a living As any salesman will tell you products don t sell themselves People need nudges See Full Story on fastcompany com Filed Under Career Progression Tagged With Art Communication Marketer s Salesman Self Promotion Marketer s Communication Mistake on showing their Results to CEO 27 March 2013 by Digital Curator Leave a Comment 7 Things Marketers Do Wrong When Communicating Results to Their CEO 1 Not Showing Metrics First and foremost you need to go in with data to back up your contribution to the bottom line Don t go into that meeting with screenshots of the newly redesigned website to show off how beautiful it is Show the increase in leads you got because you redesigned the website for say more targeted calls to action One of the key benefits of using metrics to show your impact is that you take out any subjectivity when it comes to determining Marketing s worth By sharing that you generated 1 000 leads with an average close rate of 5 and an average deal size of 1 000 you can say that Marketing is directly responsible for generating 50 000 in revenue Not all CEOs like rounded corners and dropdown navigations All CEOs like revenue 2 Getting in the Weeds If you have 5 minutes with your CEO to talk about your last campaign should you talk about the pieces that went into it the landing page the design the webinar or talk about what came of it 300 new leads 50 opportunities and 2 customers so far There s no question about it You should focus on the results of the campaign in terms of metrics the CEO cares about Additionally even if you have more than 5 minutes with your CEO that doesn t mean you should fill it with details she doesn t care about The CEO has hired you because you re a smart and able marketer and you ve been entrusted to do what you need to do to drive results Unless you have a micromanager for a CEO who wants to know every little detail skip over all of that and get to the good stuff 3 Not Drawing Conclusions Data brings objectivity to the conversation but that doesn t take away the need to interpret data and draw conclusions You re living in your marketing campaigns every day and have reviewed and analyzed the results to figure out what happened if you achieved your goals and if a particular campaign was a success or not In a short meeting with the CEO you don t want to waste his time going through the same thought process you ve already gone through and drawn conclusions around yourself On top of that you want to make sure his conclusions are the same as yours Take this opportunity to highlight the key points of the project and the takeaways X worked and it s now a key part of our next 3 campaigns we hit our goal of Y and this is the third month in a row we re on target we didn t hit our goal of Z here s why and this is what we re doing differently the next time around 4 Not Focusing on the Right Metrics There are a lot of metrics you could possibly show your CEO Everything from blog subscribers to email open rate to revenue pipeline Beware of vanity metrics though numbers that look good but lead your executives to ask why do I care According to the Fournaise Marketing group study 70 of CEOs think marketers bombard their stakeholders with marketing data that hardly relate to or mean anything for the company s P L which is what executives care about at the end of the day When it comes to showing data always be able to either show the key metrics your CEO actually cares about and or tie your metrics to those bottom line numbers For instance if the CEO is currently laser focused on a particular metric such as marketing qualified leads MQLs jump right to that instead of dwelling on website visits or social reach Or if your CEO isn t harping on a particular metric reconsider how you discuss the results of a campaign That means you don t focus on impressions or clicks those are vague marketing terms that aren t rooted in the real world Talk about how many leads you generated a CEO can hold on to a lead and what

    Original URL path: http://personalbranding.sg/tag/communication/ (2014-06-18)
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