archive-sg.com » SG » I » INTUIT.SG

Total: 139

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Derrick Kwa, Author at SG Small Business Centre
    your iPhone In Read Views 420 6 Common Email Newsletter Errors to Avoid by Derrick Kwa on July 22 2015 Email newsletters are still one of the most effective marketing tools for small businesses An effective email newsletter can drive traffic to your website and boost customer engagement Failure to deliver your message cleanly and clearly however may have Read Views 573 4 Ways Your Small Business Can Compete With Corporate Giants by Derrick Kwa on July 20 2015 Competing against larger more established brands can be frustrating and intimidating Time and time again however small businesses have shown that niche brands can be just as successful as their larger counterparts through differentiation and adaptability Read Views 433 Singapore Accountant VIP Event by Derrick Kwa on July 1 2015 Last month we brought together over 40 top accountants in Singapore to talk about the future of small business accounting and the shift of small businesses to the cloud At the event Jim McGinnis Leader and VP Intuit s Accountant and Advisor Group sha Read Views 581 A Small Business Guide to Turning Leads Into Sales by Derrick Kwa on June 29 2015 Consumers in Singapore are savvier than ever In fact a recent study shows that between 30 and 50 of leads a business receives are not yet ready to buy As a result businesses must put increased effort into turning prospective and one time purchasers int Read Views 526 Why content is the next big thing in marketing by Derrick Kwa on June 17 2015 Internet usage in Asia is growing 60 faster than the rest of the world and more than 40 of global internet users are now based in this region With the growing internet usage small businesses in Singapore need to be able to capture attention

    Original URL path: http://quickbooks.intuit.sg/r/author/derrickttf/ (2016-01-01)
    Open archived version from archive

  • 6 Easy Steps to Take Your Business Online - SG Small Business Centre
    hours and product offerings from businesses They appreciate expertise If you offer this they benefit directly plus they may share your expertise with others potential new customers So consider writing a blog about things you think are of interest to your customers It could be as simple as new special deals you re offering It could be a recipe from your restaurant s menu It could be your take on a change happening in an industry For example if you sell insurance you might want to give tips on dealing with a new law or advice on reducing premiums This helps establish you as an expert while getting more eyes on your website Be Social 91 of Singapore s population are active on social media If you re not on social media with them you re missing out on a large section of the market Get a Twitter account Start a Facebook account Start a Google account These sites either have big audiences that may be seeking you on social media or offer benefits that help you rank higher in search results If they make sense for your business also consider Pinterest Tumblr Instagram or other social services You don t have to do them all at once It s enough just to establish an account as a placeholder Do that and you can watch to see if people naturally start to follow your business or reach out to it That can help you understand if you should begin to be more active on a social network You don t have to immediately jump in and try to be the best social participant out there Most new business owners don t have enough time to devote to all social media networks It s okay to ramp up slowly get practice and spend time where it makes the most sense But ignoring social media is like ignoring other types of marketing channels such as print radio TV or outdoors You should at least experiment especially since this channel is growing so much Get Familiar With SEO SEO Search Engine Optimization is an important marketing tactic that you should consider If you want to get more familiar both Google and Search Engine La n d offer free guides to improving your SEO For a local business perhaps the best SEO tip might be this Have your full address in a standard format somewhere on your site and it s even better if you make use of options to also embed it on your site in a machine readable format commonly called S chema org This will help immensely when people search for businesses near a given location Think Mobile One study recently found that about half of the small and midsized businesses surve y ed lack a website If you think the other half are somehow ahead of the game for having a website think again Only about 6 of them had a site optimized for mobile It s not just about

    Original URL path: http://quickbooks.intuit.sg/r/technology/6-easy-steps-to-take-your-business-online/ (2016-01-01)
    Open archived version from archive

  • Cloud Based Accounting: Three Steps to a Bright New Way of Working - SG Small Business Centre
    and a number of providers We spoke to one of the cloud accounting experts Intuit QuickBooks to make sure this was the right move for us then decided to take the next step Dip your toe in Cloud accounting programs offer varying degrees of service levels You can start with the basics and as your employees and clients get more used to doing business out there add functionalities right up to full financial management Or you can do what we did Cornerstone made the decision to move our practice to the cloud before we moved our clients across This gave us valuable firsthand experience We adjusted internal processes as required and by the time we introduced it to our clients we were living and breathing this new way of working Yes we dipped our toe in but the toe we dipped in was definitely on the front foot This decision allowed us to be proactive with the education of our clients and the way we managed change with them Most importantly it allowed is to ensure a high level and continuity of service Leap right in Yes we did our research and discovered that Intuit QuickBooks was one of the key platforms for us Then we dipped our toes in and went on our own discovery journey of this new way of working After that we leapt right in We knew our clients were looking to us to be their thought leaders and knowledge bank around cloud based accounting The only way we could do this was to commit to the change live it breathe it and own it We took advantage of the ongoing support training and development Intuit QuickBooks provide and as a result client uptake was quick and relatively painless We then made a clear delineation around what we do Cornerstone use the latest cloud accounting software and add ons to streamline clients bookkeeping I love the saying Do what you do best and delegate the rest We focus on cloud accounting so we can provide a better offering Cloud accounting was the logical step forward in terms of internal and external processes to keep our clients happy The shift from desktop accounting to cloud based accounting required change around process but also around mindset As soon as the team made that psychological shift the productivity shift followed closely behind And that is when client satisfaction and internal efficiency propelled itself into a whole new stratosphere See all articles Tim s team ensure clients particularly SMEs are leveraging the latest cloud technology to regain control and transparency over their bookkeeping and accounting processes By offering innovative solutions and extensive industry knowledge Cornerstone shows clients how to pro actively overcome compliance challenges and refocus on building and growing their business For more information regarding the Cornerstone Group please feel free to contact us www cornerstone group com au How Small Businesses Can Stay On Top Of Their Finances 24 Accounting Terms Every Business Owner Needs to Know How

    Original URL path: http://quickbooks.intuit.sg/r/finance/cloud-based-accounting-three-steps-to-a-bright-new-way-of-working/ (2016-01-01)
    Open archived version from archive

  • Tim Hoopmann, Author at SG Small Business Centre
    For more information regarding the Cornerstone Group please feel free to contact us www cornerstone group com au See All Influencers Cloud Based Accounting Three Steps to a Bright New Way of Working by Tim Hoopmann on May 6 2015 At Cornerstone making the decision to shift our bookkeeping services and client base to cloud based accounting was monumental for many reasons Although we first had to convince ourselves and

    Original URL path: http://quickbooks.intuit.sg/r/author/timhoopmann/ (2016-01-01)
    Open archived version from archive

  • 5 Ways to Spend Less Time Managing Your Social Media - SG Small Business Centre
    exactly where your social followers live and other useful demographics Automate Social Sharing for New Blog Content There are plenty of tools that can automate simple processes such as sharing your most recent blog post on your social channels With Twitterfeed you can set your blog to automatically publish to all your social channels and you can customize how each update looks NetworkedBlogs does the same with the added benefit of discoverability People can search through existing linked blogs to discover new content yours Follow People Who Mention You Following back everyone who follows you on social media may be going overboard since some of those followers may be spam profiles Instead follow those who share your content or sends you a direct message It s more effective and is also quicker to do Look at it this way These people are already qualified since you know they re interested in what you re doing A single click for each person on your Twitter or other social stream should just take a few minutes Hire Someone to Help Managing your social media accounts is important 91 of Singapore s population are active on social media Even if you don t have the time to do it yourself you shouldn t miss out on the opportunity There are plenty of social media consultants and firms and they are typically reasonably priced for small businesses You can also typically settle on a monthly retainer to cover the activities you need help with See all articles The True Cost of Acquiring a New Customer 4 tips to hyper charge your sales force A Small Business Guide to Turning Leads Into Sales Why content is the next big thing in marketing How to Use Split Testing to Improve Your Online Sales Advocate Marketing what

    Original URL path: http://quickbooks.intuit.sg/r/marketing/5-ways-to-spend-less-time-managing-your-social-media/ (2016-01-01)
    Open archived version from archive

  • 3 simple ways to price your products for better sales - SG Small Business Centre
    because of how effective it is In fact in an experiment tested by MIT and the University of Chicago the same item sold 24 better when priced at 39 than at 34 This works even in discount situations Offering a discount of Normally costs 50 now on sale for 39 outsells a discount of Normally costs 50 now on sale for 34 It s a classic pricing technique and one that seems illogical But it s effective and should not be ignored Don t compare According to a study done by Stanford directly comparing your price to those of your competitors may backfire on you The mere fact that we had asked them to make a comparison caused them to fear that they were being tricked in some way says the lead researcher The study showed when users were explicitly asked to compare prices fewer purchases were made and the ones who did make them took longer to decide Instead of comparing prices to your competitors you might be better off focusing on highlighting your strengths See all articles 3 simple ways to price your products for better sales 4 Ways Your Small Business Can Compete With Corporate Giants 5 Ways to Analyze Your Business Idea Before Taking the Leap 3 tips to cultivating positive employee relationships The Top Fears of Startup Founders 10 Interview Questions That Get to the Heart of Things 4 Ways to Build a Highly Motivated Team for your Small Business Why You Should Build Your Corporate Culture from Day 1 Guide to Co Working Spaces and Alternative Office Spaces Checklist for Setting Up a Home Based Business 5 Resources to Grow Your Business on a Shoestring Budget 7 Things to Research Before Starting a Business 7 Questions to Ask a Potential Business Partner Before Signing

    Original URL path: http://quickbooks.intuit.sg/r/starting-up/3-simple-ways-to-price-your-products-for-better-sales/ (2016-01-01)
    Open archived version from archive

  • 4 Ways Your Small Business Can Compete With Corporate Giants - SG Small Business Centre
    in the crosshairs of a big powerful company says University of Chicago professor James Schrager The way that a small startup can accomplish this says Schrager is by creating a product or service that s different and unique in its own way The agility of small businesses means that you re able to innovate more quickly than a large corporation Encourage your own team to constantly experiment and collaborate around new ideas and draw from your own well of passion to foster what is commonly referred to as a culture of innovation 3 Polish Your Web Presence With a Stellar SEO Strategy Your website is your online calling card it s where people can find you and where your brand can really shine A solid SEO strategy will help you be found more easily when people search for the services you provide Back in the early days of search engine optimization SEO the more inbound links and keywords you peppered throughout a webpage the greater the likelihood web visitors would see your page at the top of search engine results pages SERPs As you ve probably learned the days of keyword stuffing are over Your SEO strategy must focus on creating high quality content that users can understand and share For best results target niche and local audiences and take advantage of long tail keywords 4 Celebrate and Listen to Your Customer Base As the popular mantra goes cultivating customer relationships is paramount to attracting new customers and retaining existing ones This is even more true in today s world where internet and social media allow customers to engage with businesses much more actively You can even crowdsource and let your customers be part of the product development process Harvard Business School professor Carliss Baldwin tells business owners that when it comes to turning to customers for innovative ideas Accept the reality that they collectively know more than you do about whatever it is your company makes that technology has almost completely democratized the design process and that these user innovators thanks to the internet can go through an iterative process much more quickly and cheaply than was true in the past Hence it pays to profile your customers Find out what makes them tick what gets them excited and what their expectations are especially when it comes to customer care and service delivery In addition to offering niche products and services that stand out from those offered by larger brands keep in touch with clients through surveys and post sale questionnaires Surveying client feedback and tailoring your product offering to meet changing client tastes will bring you one step closer to building a strong and fiercely loyal customer base See all articles 3 simple ways to price your products for better sales 4 Ways Your Small Business Can Compete With Corporate Giants 5 Ways to Analyze Your Business Idea Before Taking the Leap 3 tips to cultivating positive employee relationships The Top Fears of Startup Founders 10 Interview Questions

    Original URL path: http://quickbooks.intuit.sg/r/starting-up/4-ways-your-small-business-can-compete-with-corporate-giants/ (2016-01-01)
    Open archived version from archive

  • 5 Ways to Analyze Your Business Idea Before Taking the Leap - SG Small Business Centre
    a demographic profile of your ideal customer To do this identify their characteristics such as their age gender occupation household income ethnicity marital status and whether or not they have children From there and with a little online research you ll be able to estimate how many of your ideal customers live in the area you want to operate your business in 3 Is Your Product Easy to Use or Will It Create Problems for Your Customers It may sound obvious but even Microsoft failed to heed this advice when it launched its Windows Vista which turned out to be a disaster because there were so many flaws and usability issues in the software If you re launching a product be sure to test it repeatedly to ensure it s easy to understand and use And if you re planning a service business use the service yourself or have friends or family use it anonymously to get a true idea of how a customer will experience it 4 Have You Sought Out the Opinions and Feedback of Neutral Consumers Another way to determine if your product will appeal to consumers is to ask for direct feedback about it You can use surveys both online and off gather your own focus groups or use online focus group companies like Ask Your Target Market and GutCheck Your goal is to ask specific questions to people who share the characteristics of your ideal customer profile What do they like or dislike about the product Would they buy it What improvements would they like to see 5 Are You Passionate Enough to Sell it Once you have proof your product or service offering is viable you need to ask yourself if you believe in the product enough to sell it As the owner of the business you will be its main spokesperson and you will spend countless hours developing and promoting the company A study conducted by TAB shows that only 1 in 5 business owners work less than 40 hours per week The remainder work over 40 hours and 19 percent of those work more than 60 hours per week If you don t love and truly believe in your business you will quickly burn out Launching a business is an exciting time but don t let that enthusiasm blind you to the steps you need to take to ensure your business will be a success Instead think carefully about the recommendations above and give yourself the best chance at achieving your goals See all articles 3 simple ways to price your products for better sales 4 Ways Your Small Business Can Compete With Corporate Giants 5 Ways to Analyze Your Business Idea Before Taking the Leap 3 tips to cultivating positive employee relationships The Top Fears of Startup Founders 10 Interview Questions That Get to the Heart of Things 4 Ways to Build a Highly Motivated Team for your Small Business Why You Should Build Your Corporate Culture from Day 1 Guide

    Original URL path: http://quickbooks.intuit.sg/r/starting-up/5-ways-to-analyze-your-business-idea-before-taking-the-leap/ (2016-01-01)
    Open archived version from archive



  •