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  • Should your business migrate to cloud? - SG Small Business Centre
    file You won t have to go through the trouble of transferring files back and forth and making sure everyone has the right version of the document you re working on Using cloud based software services also means you don t have to worry about keeping your software up to date Maintenance and updates will be handled by your cloud service provider Flexible costs Moving to the cloud can help you save money for your small business You no longer have to buy you own hardware equipment With cloud based services you only have to pay for what you use Many cloud service providers have plans which vary in costs based on how many team members you have or how often you use it If your business has fluctuating cash flow this flexibility can be invaluable Are you worried about data loss One of the most important advantages of moving to a reliable trusted cloud service provider is that the data almost never gets lost Your data is backed up often and is spread across multiple servers You ll no longer have to worry about losing all your data if your server crashes Moving to the cloud allows your small business to be nimble and cost effective You ll be able to scale up or down as you need work from anywhere and collaborate better with your team See all articles 5 Websites to Help You Take Your Business to the Next Level 10 Places to Find Free Images for Your Website 6 Common Email Newsletter Errors to Avoid Why your small business should go mobile friendly 4 Cloud Applications Every Small Business Needs Should your business migrate to cloud What a Mobile App can do for your Small Business The Basics of SEO Writing 10 Best Web Tools for

    Original URL path: http://quickbooks.intuit.sg/r/technology/should-your-business-migrate-to-cloud/ (2016-01-01)
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  • What a Mobile App can do for your Small Business - SG Small Business Centre
    on their profile information as well as using phone sensors such as location You can engage with your customers in ways that are specific to them and more likely to increase conversions For example you could show them a discount coupon when they are around the vicinity of your store A mobile app also allows you to have faster and quicker customer service You can use your app to make it simpler and more efficient for your customers to get in touch with you as well as offer them tools and information to make their life easier while using your products Better engagement and better customer service will ultimately lead to an increase in customer loyalty To further boost that you can also integrate loyalty programs and benefits into your app 3 Better customer insight A huge advantage of creating a mobile app for your business is the large volume of data you ll be able to collect from your customers You can keep track of who is downloading your app what they use it for and when By capturing your consumer data you ll be able to better understand your customer s needs This will help you improve your customer satisfaction and identify new potential opportunities As mobile usage continues to grow apps are going to become more and more important In time other small businesses your competitors are going to realize the benefits of mobile apps and build their own For now though the opportunity is there for you to stay ahead of your competition and set yourself apart by building your own mobile app for your small business Don t miss out on that opportunity See all articles 5 Websites to Help You Take Your Business to the Next Level 10 Places to Find Free Images for

    Original URL path: http://quickbooks.intuit.sg/r/technology/what-a-mobile-app-can-do-for-your-small-business/ (2016-01-01)
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  • The Basics of SEO Writing - SG Small Business Centre
    will not help your SEO in the end and may even lead to your site being banned As you develop content for your marketing and online channels keep the following tips in mind Increase Relevancy Structure your site s content based on relevancy While information should be posted on its own distinct page section you can help crawlers find relevant content by cross linking to related topics within your website Be Mobile Friendly Design and write content for multiple devices Almost 2 3 of people in Singapore use the internet on their phones Having a mobile version or responsive design that adapts to whatever device is used to access your content will enhance the experience for mobile or tablet users and most likely increase their stay time What Deserves Its Own Page More pages can help your SEO but only if these pages are necessary and useful Take time to decide whether to devote a webpage to a particular product service or topic and whether the page is unique and valuable enough to stand on its own Assess the webpage s value to users its accessibility from the site s homepage and its ability to provide accurate content that users can share over the web Leverage Social Media Claim and promote your website on social networks and social media websites As social media has grown in importance so has its role in SEO Engaging customers and prospective users through social media can help increase your inbound traffic and subsequently your ranking Be Searchable When writing content you must ensure that search engines can read the text images documents and other digital assets on your page For example if you have numerous PDF files posted on your page unlocking them will ensure that crawlers can read the content contained within the file Conducting Keyword Research Before you start with SEO writing you need to conduct keyword research There are keyword research tools such as Google s Keyword Planner that can assist you with this task Keyword Planner and related tools help marketers estimate web traffic for keywords that pertain to their business Consider the following steps before developing your SEO writing strategy Conduct a competitive analysis to discover how similar companies are ranking against keywords you re looking to purchase for search ads and to include on your websites You can also research keyword ideas based on your product offering and existing webpages Use Keyword Planner or another keyword research tool to view statistics such as average monthly searches and competition for specific keywords and phrases Note or download the results so you can combine multiple search terms into one SEO plan Customize your online search ads so the content includes purchased keywords that will appeal to your ideal customers Additionally create multiple online ads if you have multiple products You should also include these keywords in headlines and meta tags on your corporate website where appropriate In addition to keyword search statistics you can use paid market research reports to

    Original URL path: http://quickbooks.intuit.sg/r/technology/the-basics-of-seo-writing/ (2016-01-01)
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  • Maximize Profit and Minimize Loss: 5 Components of a Solid Financial Plan - SG Small Business Centre
    identify problem areas before they grow too large to contain However you use it a cash flow s primary functions are to assess your company s financial health and help you make business development decisions moving forward Another thing to keep in mind When calculating your cash flow projection you won t be able to use any revenue amounts from unpaid invoices The reason That revenue hasn t been collected yet and thus isn t available to go in or out Yes you may be able to declare the money from unpaid invoices in your revenue projections but not as cash on hand 3 Balance Sheet A balance sheet provides a snapshot of a company s assets liabilities and equity at a given time As its name implies a balance is struck between a company s assets which equal its liability added to the value of its equity First take time to list all assets including accounts receivable savings inventory and equipment Next you should detail all liabilities such as accounts payable loan payments and credit card balances Lastly you can add up the company s equity which may take the form of owner equity investor shares and earnings from stocks When you re finished check to make sure that the total value of assets equals that of your liabilities plus your equity Your balance sheet can have a significant effect on your business ability to secure the funding it needs to get off the ground Learn more about how to create a detailed balance sheet to track your startup s liabilities and equity 4 Break Even Analysis It s no secret that startups rarely turn a profit initially If and when your business does cross the threshold from red to black it will have crossed the break even point The break even point occurs when the expenses of running your business equal the revenue from your products and services To increase your odds of reaching that crucial turning point take the time to create a break even analysis as part of your financial plan Along with your company s fixed and variable costs the document should include projected prices and account for the value of inflation Not only does a break even analysis show potential investors that your company has the potential to succeed but it also enables you to make better decisions regarding resource allocation If your break even point is too high you may want to consider ways to reduce your cost of business This might include shopping for new suppliers adjusting your prices or even temporarily working out of your home 5 Financing Schedule Most of us can t launch a new business entirely on our own Because loans are an unfortunate fact of life in the startup world every business plan should include a loan summary and financing schedule Take note of the types of loans incurred including interest rates and expected terms as well as securities information After all potential lenders want to know

    Original URL path: http://quickbooks.intuit.sg/r/finance/maximize-profit-and-minimize-loss-5-components-of-a-solid-financial-plan/ (2016-01-01)
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  • When should I start preparing my Annual Returns - SG Small Business Centre
    complicated and you can find a lot of Excel templates on Google You Pay More When it comes close to tax day many businesses are scrambling to finish up their annual returns Accountants get swamped with requests in the months leading up to the filing deadline As a result they raise their fees and you ll have no choice but to pay more High possibility of delays and errors When filing returns close to the tax clearing season there is a high chance of certain essential Regulatory and Bank materials being delayed past the deadline of annual return filing There s also a higher chance of making mistakes because you re rushing You don t want to run the risk of being penalized because of errors or missed deadlines Starting early allows you to pace yourself and gives yourself more breathing room to deal with unforeseen circumstances Many small business owners struggle when it comes to the issue of filing Annual Returns time and again and often fall into the trap of waiting to the last minute to do them By setting up a simple accounting method from day 1 you ll set yourself up for success and not be stressed out when tax time comes See all articles How Small Businesses Can Stay On Top Of Their Finances 24 Accounting Terms Every Business Owner Needs to Know How to Calculate the Ideal Profit Margin for Your Small Business 4 financial tips for new business owners How to Project Profits With Cost Volume Profit Analysis Maximize Profit and Minimize Loss 5 Components of a Solid Financial Plan Choosing and Defining Invoice Payment Terms Cloud Based Accounting Three Steps to a Bright New Way of Working 3 Must Know Tax Benefits for SMEs in Singapore When should I start preparing my

    Original URL path: http://quickbooks.intuit.sg/r/finance/when-should-i-start-preparing-my-annual-returns/ (2016-01-01)
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  • 4 Simple Strategies to Get Paid Faster - SG Small Business Centre
    a Discount for Paying Early The reverse psychological approach to the late fee is rewarding customers who pay before an invoice is due Even a 2 percent discount can be enough to get them to pull out their credit cards and it s a small enough amount that you won t suffer too deep a loss to your profit Charge Up Front If you provide services why not treat them the same way as businesses that sell products and collect payment up front For larger services for example a comprehensive branding project you might charge for half up front and the rest upon completion especially if you re working with a new client Whichever of these strategies you implement it s imperative to let your clients know in advance before you implement a change in your payment policy Clients might not even pay attention to your due date so send out an email reminding them that payments are always due for example 30 days after receipt of the invoice net 30 and that as of next month any payments received after that period will be charged a late fee Keeping the lines of communication open with your customers can help you transition smoothly to acting on your new policy But be open to changing the rules For example if a longtime client comes to you and explains that he s going through a difficult financial time and asks for some flexibility in payment options consider whether you want to jeopardize that relationship by sticking to your guns or if you have it in your heart and bank account to make other arrangements for him See all articles How Small Businesses Can Stay On Top Of Their Finances 24 Accounting Terms Every Business Owner Needs to Know How to Calculate the

    Original URL path: http://quickbooks.intuit.sg/r/finance/4-simple-strategies-to-get-paid-faster/ (2016-01-01)
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  • 5 Things to Consider when Pricing Your Product - SG Small Business Centre
    their purchasing behaviour Basic database survey and internet research which you can do in house will expose common traits among your customer base You could even hire a third party market research company if you want a more in depth understanding of the group s tendencies This type of research demonstrates trends like how crucial your product is to their lifestyle If your product provides a function that they can t live without a higher price point will not deter them For example smartphones have become such a critical staple for millennials that even a high price tag will not keep them from purchasing a new one every few years Competition How is your competition pricing their products This number is great jumping off point You want your price to be competitive but also reflect your product s value You will need to find out if their product has the same perceived value as yours How do customers compare the products What types of reviews is each product getting Again conducting market research and even performing your own internet searches will provide useful insight on this topic When researching the competition don t just settle for the prices you can find on their website Do some digging on review sites or even as a secret shopper If your product clearly provides more value than the competition a higher price point will help indicate to your audience that it s a superior product If the competition s product proves more valuable try pricing your product just below theirs as a less expensive but high quality option Tiered Pricing Does your product have options that vary in value Compare the experience to buying a new car Can your customers choose between standard and fully loaded If so you should consider adding a tiered pricing structure Tiered pricing appeals to customers because it allows them to choose the price level that best fits their budget If your product s can be differentiated through additional features price them at points that reflect their individual values Try using a pricing structure that offers good better and best options for products or services that have increasing levels of value Applying this strategy can help you capture a larger portion of the market by offering multiple options for a range of shoppers Odd Number Pricing After considering all of the above pricing factors the exact price comes down to a matter of cents Why does iTunes sell songs at 99 cents instead of 1 In the eyes of a consumer a few cents can mean the difference between purchasing or passing A pricing strategy that s been around for decades suggests that a product retailing at 39 99 is much more appealing than one at 40 Although this difference may seem arbitrary studies have shown that this pricing strategy is successful for the majority of product categories Once you know that you re competitively priced and covering your costs test out single digit strategies to find which

    Original URL path: http://quickbooks.intuit.sg/r/finance/5-things-to-consider-when-pricing-your-product/ (2016-01-01)
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  • 7 Ways to Instantly Cut Down on Business Expenses - SG Small Business Centre
    give you the support you need without the commitment and expense of a full timer Negotiate a Better Merchant Processing Rate If the bulk of your payments are credit card transactions you re probably paying hundreds of dollars in transaction fees to your merchant card processor for the privilege But did you know these fees are sometimes negotiable If your number of transactions has increased you may be able to leverage that fact to get a lower percentage per transaction fee Also pay attention to your itemized monthly statement to ensure you re not being charged for say a credit card terminal you re not using And if you can process your transactions online or using a mobile device it may be cheaper than using a terminal Use Free or Low Cost Business Apps and Software Many common tasks that used to require pricey software suites can now be done using low cost productivity and marketing apps Mobile apps are available for managing contacts staying on top of projects and making business travel easier all right from your smartphone or tablet MailChimp makes sending email marketing messages turnkey and Evernote puts everything you need to write research collaborate and present in one package Both have free versions Take advantage of them Buy Inventory in Larger Orders to Save Rather than ordering the products you sell each month consider ordering more once a quarter Then ask your supplier to negotiate a lower bulk rate for the bigger order If they re not willing to do that shop around for better pricing elsewhere Upgrade to Better Technological Solutions Take a hard look at the technologies you rely on every day and see if there are better less expensive alternatives Do you really need a landline With VOIP as an established and competitive solution using Skype or other services for phone and video calls makes fiscal sense for a small business with a small budget Depending on how many employees you have and how much you and your staff use the phone you could cut your current landline bill by as much as half Maybe you ve been using the same web hosting service forever and have been paying more than you need to Web hosting is now a fiercely competitive market Compare prices and services other providers offer and switch to a provider that s more affordable and with more cutting edge options For example GoDaddy offers domain website and email hosting starting at 1 a month and offers innovative features like unique domain extensions think guru rather than com and search engine visibility services Hit Craigslist for Equipment and Furniture Before you pull out your credit card for that major equipment purchase browse your local Craigslist to see if anyone s selling what you need Often companies will go out of business and liquidate their assets through online classifieds You can score great office equipment and furniture in fantastic condition at a fraction of the price it would be brand new

    Original URL path: http://quickbooks.intuit.sg/r/finance/7-ways-to-instantly-cut-down-on-business-expenses/ (2016-01-01)
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