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  • Marketing Archives - Page 2 of 3 - SG Small Business Centre

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    Original URL path: /r/marketing/page/2/ (2016-01-01)


  • Marketing Archives - Page 3 of 3 - SG Small Business Centre
    virtual dark hoping that customers will find you Here are five free marketing str Read Views 690 Small Business Guide to Creating a Marketing Budget You Can Afford by Derrick Kwa on March 26 2015 Having a great product or service isn t going to matter unless consumers are aware that you exist With so many different access points to consumers today including digital mobile and traditional media creating a targeted marketing campaign has never been Read Views 604 5 Must Know Marketing Tips for New Business Owners by Derrick Kwa on March 26 2015 Starting a business is easy making the business work and growing it that s where the challenge is One of the biggest challenges for new business owners is marketing In today s cut throat environment just having a good product or is not enough A Read Views 588 5 Ways to Spend Less Time Managing Your Social Media by Derrick Kwa on March 20 2015 The average Singaporean spends about two and a half hours a day on social media and business owners spend 50 percent more time than that managing their social profiles Fortunately there are ways you can maximize the value you get

    Original URL path: http://quickbooks.intuit.sg/r/marketing/page/3/ (2016-01-01)
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  • Does My Small Business Need a Website? - SG Small Business Centre
    and mortar storefront or your company s headquarters Your website is the face of your organization on the internet people are much more likely to do business with an attractive looking company than a faceless organization Your content has to live somewhere One of the best ways to generate outstanding search results for your website and thereby increase exposure for you or your organization is to generate and post original content This can come in the form of a blog videos photo galleries or more but this original content is the type of online data that search engines crave Additionally this content positions you as an industry expert in your field and can help to further your brand and business An excellent example is Mint com their blog on personal finance became so popular it was soon one of the key traffic drivers to their website Website Alternatives You May Be Considering So let s say you ve reviewed the list above and you re still not convinced that a website is right for you That s okay Let s dissect a few website alternatives you may be considering and see if a suitable replacement can be found Facebook The amount of integration available via Facebook including YouTube videos photo sharing and e commerce is astounding Plus Facebook already has a built in audience of more than 550 million users with almost 60 of Singapore s population being active on Facebook Focusing your attention on Facebook is definitely one way to spread the word about you and your products and services Pros Integration of third party content built in user base of more than 550 million Cons Facebook pages do not regularly show up in Google search results and you ll be unable to build your own database of contacts Twitter Aside from its content limitations 140 characters really isn t a lot Twitter doesn t offer a very good content management system Long form content is almost impossible on the platform and in most instances your tweets will need to be linked to something on a third party website Pros Easy to use communication tool popular with younger consumers Cons Difficult to manage long form content without a third party site YouTube YouTube allows you to aggregate your videos and collect them onto a channel giving you a singular destination for visitors looking for your content This is especially helpful for organizations or individuals that need to demonstrate their products However in order to contain all of the information found on a traditional website you would need to record videos that talk about who you are when you started what you stand for and more There is no way to ensure that users would view these videos first if at all Pros One online destination for all of your videos Cons No control over what order videos are viewed creates a non linear experience that can give the viewer an incomplete picture of you or your company In truth

    Original URL path: http://quickbooks.intuit.sg/r/technology/does-my-small-business-need-a-website/ (2016-01-01)
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  • 5 Quick Ways to Convert Web Traffic to Customers - SG Small Business Centre
    Having a chat widget gives the impression of timeliness in response and provides an additional avenue to engage your visitor should they have clarifications It can sometimes even bring you sales off site via the conversation itself There a lot of user friendly tools such as Zopim which make setting up a live chat easy to do Keep your language at your audience s level Being either too obscure or too simple isn t good Keep your language usage matched to your targeted customer s level A great tool to bear in mind while matching your copy to your audience is Readability Score Have choices but not too many Having choices lets people realize they have a say in purchasing and eliminates the feeling of being forced to buy only 1 product However people also struggle to choose when there are too many choices in front of them A safe range is to have between 3 5 options It also helps to be very clear how your options differ and to have one most popular option that you draw attention to Have multiple payment options This is especially for ecommerce business owners Not everyone uses Paypal especially not in Asia Integrate multiple payment gateways as much as possible See all articles 5 Websites to Help You Take Your Business to the Next Level 10 Places to Find Free Images for Your Website 6 Common Email Newsletter Errors to Avoid Why your small business should go mobile friendly 4 Cloud Applications Every Small Business Needs Should your business migrate to cloud What a Mobile App can do for your Small Business The Basics of SEO Writing 10 Best Web Tools for Managing Remote Employees 5 Quick Ways to Convert Web Traffic to Customers Does My Small Business Need a Website 6

    Original URL path: http://quickbooks.intuit.sg/r/technology/5-quick-ways-to-convert-web-traffic-to-customers/ (2016-01-01)
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  • 10 Best Web Tools for Managing Remote Employees - SG Small Business Centre
    anyone Trello s Business Class tools give you even more control over your boards and start at just US 5 under 7 SGD per user per month or US 45 approximately 62 SGD per user annually Google Hangouts Google Hangouts allows you to hold meetings with as many as 10 people with a Google account and it s absolutely free Unlike other tools such as Apple s Facetime Google Hangouts allow people to conference using devices running on Apple Android or Windows operating systems so your entire team can participate anytime from anywhere Hivedesk If you want to track remote employees productivity Hivedesk can help Each day workers can check in and the program tracks their time automatically completes weekly time sheets and even snaps random screenshots so you can see if the re truly on task After a 14 day free trial you can keep using Hivedesk starting at US 15 approximately 20 SGD each month Freckle Freckle runs in your web browser so there s no need to install software and it not only tracks remote workers time but it also helps you track unlimited projects create invoices and track expenses Freckle offers a 14 day free trial and costs US 49 67 SGD a month thereafter Worksnaps Another time tracking service Worksnaps offers extra details for business owners who want a better way to track remote workers productivity The online tool not only takes a screenshot every 10 minutes but it also logs keyboard strokes and mouse movements Worksnaps catalogs the applications employees use so you ll know just how long they spent working in an Excel spreadsheet or reviewing a Word document After a 30 day free trial Worksnaps plans plans start at US 20 27 SGD a month MySammy Another way to to track remote workers productivity levels is with MySammy Instead of tracking an employee s every movement this web tool displays a bar graph that shows active time in green and nonproductive time in red The business owner or project manager gets to determine what applications are productive or not Try MySammy free for 30 days After that plans start at US 7 10 SGD per month per user IDoneThis This online tool with a grammatically incorrect name allows you to see daily updates of your remote employees activity Workers simply reply to an evening email each day listing their activities for that day The next morning the you receives a report of everyone s work The best part IDoneThis costs just US 5 7 SGD a month WORKetc Web based tool WORKetc combines systems to help you manage projects billing sales support and even employee collaboration Not only can you manage remote employees with WORKetc but you can also manage your entire business from home at the office or on the road After a 14 day free trial you can sign up starting at US 78 107 SGD a month Basecamp The venerable Basecamp can help you keep your team s tasks

    Original URL path: http://quickbooks.intuit.sg/r/technology/10-best-web-tools-for-managing-remote-employees/ (2016-01-01)
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  • 4 Cloud Applications Every Small Business Needs - SG Small Business Centre
    you re working off the same version and there s no confusion Not only that you ll get free 5GB of storage which means you can save money on servers and hard drives Another popular alternative for cloud storage is Dropbox Mailchimp Engaging your customers regularly is very important for a small business it s crucial for building relationships with your customers and growing your brand You could manually send them emails but having a newsletter system will save you a lot of time and frustration Mailchimp provides a simple and cheap way for you to set up an email newsletter It has great tracking tools and is very easy to use Evernote As a small business owner you ll constantly have many things on your mind Taking notes is important to make sure you don t forget your tasks and ideas Evernote is a great tool for that From sticky notes entered into a computer tablet mobile phone to random pictures snapped along your commute to work or just a scribble on a piece of Starbucks napkin Evernote helps you store and organize your thoughts throughout the day so that you ll never forget another idea again The cloud is not a new space but many small businesses are still not making the most of it Give the apps on this list a try and see for yourself how much time and hassle it can save you See all articles 5 Websites to Help You Take Your Business to the Next Level 10 Places to Find Free Images for Your Website 6 Common Email Newsletter Errors to Avoid Why your small business should go mobile friendly 4 Cloud Applications Every Small Business Needs Should your business migrate to cloud What a Mobile App can do for your Small Business

    Original URL path: http://quickbooks.intuit.sg/r/technology/4-cloud-applications-every-small-business-needs/ (2016-01-01)
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  • Technology Archives - Page 2 of 3 - SG Small Business Centre
    an integral part of our culture today They re no longer for just games or entertainment but are now a large part of our everyday life As a business you don t want to miss out on this opportunity After all 85 of people in Singapore Read Views 578 The Basics of SEO Writing by Derrick Kwa on April 15 2015 As of October 2013 Google estimates that there are over 60 trillion web pages on the internet You need your customers to be able to find your website among all of those pages After all almost 7 out of 10 people in Singapore research online before making a Read Views 603 10 Best Web Tools for Managing Remote Employees by Derrick Kwa on March 26 2015 Small businesses in Singapore are embracing the remote workplace 87 of employers in Singapore offer employees the option to telecommute According to a 2014 Stanford study PDF allowing employees to work from home increased productivity for one organiza Read Views 616 5 Quick Ways to Convert Web Traffic to Customers by Derrick Kwa on March 26 2015 So you ve built your website and you re starting to drive traffic to it with

    Original URL path: http://quickbooks.intuit.sg/r/technology/page/2/ (2016-01-01)
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  • Technology Archives - Page 3 of 3 - SG Small Business Centre
    and it requires attention from you in order to kee Read Views 727 6 Easy Steps to Take Your Business Online by Derrick Kwa on March 20 2015 It s hard to believe that in 2015 with the web over 20 years old there are still some businesses that aren t online or which barely seem to make an effort It s critical that you don t let yourself fall

    Original URL path: http://quickbooks.intuit.sg/r/technology/page/3/ (2016-01-01)
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