archive-sg.com » SG » I » ICLICKMEDIA.COM.SG

Total: 197

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Social Media Marketing (SMM) | iClickMedia
    sent out on the corporate Twitter account of The Straits Times yesterday The message sent out at 12 15pm to more than 46 000 followers of STcom on the social networking site read omg f you all seriously It was deleted within seconds Upon being alerted Straits Times social media editor Ng Read More Posted on 04 2 2011 Posted in IT News Social Media Marketing SMM The rise of Social Media Marketing Comments Off The rise of Facebook advertisement is having a profound impact on the performance marketing ecosystem Facebook is now the most visited website in the US with more visits than Google according to Experian Hitwise The social network is also projected to take in more than 2 billion in advertising revenue in 2011 according to eMarketer Read More Posted on 03 19 2011 Posted in Social Media Marketing SMM Who are the Top 4 Internet Display Ad selling companies Comments Off Facebook the Social Marketing Company will overtake Yahoo as the U S s top seller of display advertisement on the Internet according to eMarketer estimates released earlier The social network s share of the 10 1 billion market for online display ads in the U S will double from 13 6 percent in 2010 to 21 6 percent this year and go Read More Posted on 03 3 2011 Posted in Search Engine Marketing SEM Social Media Marketing SMM What do consumers want on Social Networking platforms Comments Off What do consumers want on Social Networking platforms K S Tan has been a loyal Kit Kat fan for as long as he s remembered When he saw the Kit Kat page on Facebook some time back he felt compelled to comment and post on its wall I eat Kit Kat very frequently Very very frequently

    Original URL path: http://www.iclickmedia.com.sg/category/social-media-marketing-smm (2012-12-22)
    Open archived version from archive

  • What is the hardest part of SEO? Dealing with people. | iClickMedia
    have opinions on design Remember what they say about opinions and leave your designers alone to be the professionals that they are Don t Trust Salespeople Who Describe Easy Implementation I ve been doing this for 15 years and I ve never seen an easy seamless implementation Get your technical people talking to their technical people before you sign the contract Good salespeople will push this for you Bad salespeople will send you a contract first Don t Assume Noobs Understand Anything I once watched a new hire struggle for weeks until we had a coffee conversation about search and it became clear he didn t know the difference between a title tag and an H1 and thought a sitemap was something optometrists used Bad hiring process for sure but you can minimize this problem by pushing new hires through a search orientation in which you lay out search fundamentals as well as your company s overall search philosophy Don t Think About Traffic Ahhh the monthly UU count that standardized pissing contest yardstick by which all sites are compared The UU count is a hold over of the ad supported model It frequently means nothing to your company s business health Unless you are pushing Sealy Posturepedic display campaigns or have no ethical qualms in targeting poor college students with Chase Bank credit card ads UU s are probably not the right yardstick for your business A retailer for example should much rather increase converting traffic by 10 than doubling non converting traffic This has huge implications for your search strategy Don t Hire People With A Blackhat Background This is an unfair broad brush stroke generalization but people who have worked in a we re smarter than those massively capitalized search engines mode have trouble leaving this perspective behind This is true for both in house and even worse consultant SEOs Yes there are some in fact many of the search celebrities who once made tons of money pushing Viagra from Canada who have now been reborn as virginal white hats but I fear an arrogance that just can t be left behind Don t Let People Who Did A Project Evaluate It We have access to more data than we know what to do with This means that with some good data mining it s rare that you can t shape an analysis in whatever light you want to in order to impress your genius upon a boss Avoid this problem by clearly calling out success metrics various data sources and the evaluation time period at the onset of the project Better yet have all analysis performed by a dedicated disinterested number cruncher Speaking of which Don t Hire Optimistic Analysts Optimists make good cheerleaders and visionary CEOs they make really poor analysts and financial prognosticators We recently hired a full time analyst who is downright cranky suspicious of all assumptions critical of growth multiples and highly skeptical of any hockey stick graph that would put a

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/what-is-the-hardest-part-of-seo-dealing-with-people (2012-12-22)
    Open archived version from archive

  • Search Engine Marketing (SEM) | iClickMedia
    seller of online display ads in the U S according to IDC Google s share of the U S display ad market grew to 14 7 in the first quarter of 2011 compared to Yahoo s 12 3 Google s share is growing extremely fast from Read More Posted on 06 1 2011 Posted in IT News Search Engine Marketing SEM Do you know Internet Marketing is fast catching up on TV Advertisement revenue Comments Off TV is the biggest ad medium but digital ad spending is moving up fast TV networks and stations are vying for a share of digital dollars by extending their media brands to the internet and mobile If you are a marketer strategising a plan for your client I believe the below chart would be a Read More Posted on 04 22 2011 Posted in IT News Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM How to improve your PPC Click Through Rates CTR Comments Off Many of our customers believe that converting customers when they land on their website is the most important Many clients want to place in their ISO certification their pictures with the government officials their grand opening of a new shop etc However we need to take a breather and ask ourselves is conversion the most Read More Posted on 03 24 2011 Posted in Search Engine Marketing SEM Who are the Top 4 Internet Display Ad selling companies Comments Off Facebook the Social Marketing Company will overtake Yahoo as the U S s top seller of display advertisement on the Internet according to eMarketer estimates released earlier The social network s share of the 10 1 billion market for online display ads in the U S will double from 13 6 percent in 2010 to

    Original URL path: http://www.iclickmedia.com.sg/category/search-engine-marketing-sem (2012-12-22)
    Open archived version from archive

  • Singapore Search Engine Marketing Blog | iClickMedia - Part 2
    to search online weekend web users potentially have higher purchase intents Naturally since more time to research at a leisurely pace will generally lead to a higher purchase intent When we analysed year end Professional Read More Posted on 02 13 2012 Posted in Search Engine Marketing SEM What happens in 60 seconds on the World Wide Web WWW Comments Off Do you know what happens in 60 seconds on the World Wide Web WWW 70 domains registered 600 new videos uploaded to YouTube 694 445 search queries on Google 695 000 status updates on Facebook 168 000 000 emails sent Here s more Click on the image to enlarge PS Hope you enjoyed the graphics Read More Posted on 12 30 2011 Posted in IT News With time our creativity knows no bounds Comments Off Just wanted to share this interesting video with all of you Do share this page with your friends if you think this applies to your industry business as well Read More Posted on 11 5 2011 Posted in Web Design Search Volume throughout the day Tablet Mobile Desktop Comments Off Are you interested to know the search volume throughout the day via a vis 3 platforms Tablet Mobile and Desktop Google recently release new data that shows a huge increase in search via tablet during the evening time from 6pm to 10pm This is not surprising data to us but since this data comes from a Read More Posted on 10 4 2011 Posted in IT News Search Engine Marketing SEM iPhone 5 Video Unverified Comments Off Saw this interesting video and want to share it with all of you iPhone 5 Read More Posted on 09 8 2011 Posted in IT Gadgets Accessories IT News Google Search Algorithm update video Comments Off Do

    Original URL path: http://www.iclickmedia.com.sg/blog/page/2 (2012-12-22)
    Open archived version from archive

  • Singapore Search Engine Marketing Blog | iClickMedia - Part 3
    23 2011 Posted in Search Engine Optimisation SEO Web Design How to use Meta Description effectively for your SEO efforts Comments Off Search Engine Optimisation SEO is about improving the ranking of your webpage on search engines results page SERPs to generate traffic to your websites One way of improving traffic to your site is through meta description tagging So what exactly is meta description Meta descriptions main purpose is to show and describe the content of the page Read More Posted on 06 8 2011 Posted in Search Engine Optimisation SEO Web Design Web Developing Top 10 Ranking Factors for Google Maps SEO Comments Off Another frequently asked question from our clients How to appear on the Google Maps of the Search Engine Results Page SERP page 1 Below are our findings 1 Physical Address in City of Search 2 Manually Owner verified Place Page 3 Proper Category Associations 4 Volume of Traditional Structured Citations IYPs Data Aggregators 5 Crawlable Address Matching Read More Posted on 06 7 2011 Posted in Search Engine Optimisation SEO Top 10 SEO Ranking Factors Comments Off Many clients have asked us what is the most important thing to do to get the websites listed up on the Search Engines Truth be told there isn t a single factor that can boost your rankings However we ll be glad to share with you the top 10 important ranking factors for a website 1 Unique Read More Posted on 06 7 2011 Posted in Search Engine Optimisation SEO Web Design Web Developing Google beats Yahoo in Online Display Advertising Comments Off Google the market leader in search just crossed an important milestone unseating Yahoo as the biggest seller of online display ads in the U S according to IDC Google s share of the U S display ad market grew to 14 7 in the first quarter of 2011 compared to Yahoo s 12 3 Google s share is growing extremely fast from Read More Posted on 06 1 2011 Posted in IT News Search Engine Marketing SEM The Power Of The Canonical Tag Comments Off If you re reading this you re probably a Search Engine Optimiser SEO or probably a web designer who wants the site you re designing to get a favourable listing on the Search Engines Results Page SERP For today s topic we re going to touch on the difference between rel canonical and the 301 redirect Below is a video by Read More Posted on 05 21 2011 Posted in Search Engine Optimisation SEO Web Design Longer search queries down 3 percent Comments Off Statistics from Experian Hitwise have shown that long tail keywords or long search queries are on a decline We believe that 1 of the key factors is because of Google Instant The ability to show users search results as they re typing in their search queries gave the user instant results They do not have to key Read More Posted on 05 9 2011 Posted

    Original URL path: http://www.iclickmedia.com.sg/blog/page/3 (2012-12-22)
    Open archived version from archive

  • Singapore Search Engine Marketing Blog | iClickMedia - Part 4
    on the corporate Twitter account of The Straits Times yesterday The message sent out at 12 15pm to more than 46 000 followers of STcom on the social networking site read omg f you all seriously It was deleted within seconds Upon being alerted Straits Times social media editor Ng Read More Posted on 04 2 2011 Posted in IT News Social Media Marketing SMM How to improve your PPC Click Through Rates CTR Comments Off Many of our customers believe that converting customers when they land on their website is the most important Many clients want to place in their ISO certification their pictures with the government officials their grand opening of a new shop etc However we need to take a breather and ask ourselves is conversion the most Read More Posted on 03 24 2011 Posted in Search Engine Marketing SEM What is PageRank Comments Off In my years of explaining Internet Marketing concepts to customers and friends 1 very common asked is What exactly is PageRank Many laymen can actually understand what are link buildings concepts the theory of refreshing and updating your website s content and etc When it comes to PageRank and how it works many actually go Erm Read More Posted on 03 22 2011 Posted in Search Engine Optimisation SEO The rise of Social Media Marketing Comments Off The rise of Facebook advertisement is having a profound impact on the performance marketing ecosystem Facebook is now the most visited website in the US with more visits than Google according to Experian Hitwise The social network is also projected to take in more than 2 billion in advertising revenue in 2011 according to eMarketer Read More Posted on 03 19 2011 Posted in Social Media Marketing SMM Good news for Android users Flash

    Original URL path: http://www.iclickmedia.com.sg/blog/page/4 (2012-12-22)
    Open archived version from archive

  • Singapore Search Engine Marketing Blog | iClickMedia - Part 5
    to read However to achieve critical mass is not easy Getting from zero to 10 and to 100 is fairly simply To get to 1 000 or even 10 000 Read More Posted on 02 28 2011 Posted in Social Media Marketing SMM Have you utilise both Search and Social Marketing for your advertising campaign Comments Off Facebook Twitter and even LinkedIn has seen exponential growth These social networking sites have millions of active users on their portal everyday users foraging for information browsing pictures viewing through friend s social status updates and etc What has massive amount of users using these platforms have in line with marketing Well marketers too have gained Read More Posted on 02 28 2011 Posted in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Which celebrity has the most number of fans on social media Comments Off When we talk about celebrities and social media the same name has always revolved around it Yes Lady Gaga Earlier on this week an unexpected star has actually went ahead in terms of number of fans on Facebook We re talking about Eminem the white rapper Eminem has put an end to Lady Gaga s eight month reign Read More Posted on 02 25 2011 Posted in Web Design Rolls Royce is utilising Facebook Twitter Youtube for its Phantom series Comments Off Rolls Royce is utilising Social Media Marketing platforms such as Facebook Twitter Youtube for its Phantom series If we are not leveraging on digital we are missing out on a segment of consumers who could be our potential customers Rolls Royce a luxurious car manufacturer has taken to digital marketing for its 102EX a one off Read More Posted on 02 22 2011 Posted in Social Media Marketing SMM Google Social Search Update Comments Off Watch this video Brought to you by iClick Media Read More Posted on 02 20 2011 Posted in Search Engine Optimisation SEO Should marketers judge the success of SEO on keyword ranking alone Comments Off Search engine optimization SEO is a process that is very simple in principle and theory On Page SEO Off Page SEO Link building Meta Tagging Robots txt etc The list goes on If you get that right Bingo You should probably be laughing your way to the bank However actual execution is always surprisingly complex There are so many Read More Posted on 02 20 2011 Posted in Search Engine Optimisation SEO Internet Marketing Budget for 2011 Comments Off There are many platforms where you can invest to reach out to your target customers The Internet alone is thriving with lots and lots of niche platforms So how can you know which platform is suitable for you iClick Media is glad to share with you the views by Brand Marketers Agencies Technologists Others Read More Posted on 02 19 2011 Posted in Social Media Marketing SMM Web Design Are Asian companies willing to use Facebook to interact with their external and

    Original URL path: http://www.iclickmedia.com.sg/blog/page/5 (2012-12-22)
    Open archived version from archive

  • Singapore Search Engine Marketing Blog | iClickMedia - Part 10
    12 27 2010 Posted in Search Engine Marketing SEM Do you think results on SERPs are equal Comments Off Do you think search results that you get on portal such as Google Yahoo or Bing is equal The Search Engines Results Page or SERPs that is commonly known in the industry may not be that equal and un evil after all With the merger of Yahoo and Bing Search Engine Optimization SEO Pay per click PPC and Read More Posted on 12 24 2010 Posted in Search Engine Marketing SEM Search Engine Optimisation SEO Internet Marketing has surpassed newspaper ad revenue Comments Off Yes your eyes are fine Its true Internet Marketing revenue has surpassed that of traditional media newspaper 2010 will see more money spent on Internet advertising then on print newspapers Forbes reported This week marked the official beginning of the internet s reign over print as a report shows that 2010 online ad spending will Read More Posted on 12 24 2010 Posted in Search Engine Marketing SEM Search Engine Optimisation SEO 1 in 2 people living in Singapore are on Facebook Comments Off This is a phenomenal number 50 of people in Singapore are on the Social Networking platform Facebook Do you share your daily fuss with your family and friends upload photos of your recent year end trip poke your friends play games with your friends all on Facebook You are not alone 50 of users in Read More Posted on 12 24 2010 Posted in Social Media Marketing SMM What you should do for your Internet Marketing efforts during this festive period Comments Off The Christmas New Year holidays are an important time to look at how your business identity is performing on the internet In the spirit of the Christmas season let s

    Original URL path: http://www.iclickmedia.com.sg/blog/page/10 (2012-12-22)
    Open archived version from archive