archive-sg.com » SG » I » ICLICKMEDIA.COM.SG

Total: 197

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Is your current Web Design pulling down your Conversion Rate? | iClickMedia
    up for free Unless you do various testing of your website s design or for that matter if you engage a digital agency to do it for you you ll never really know which piece of your website is pulling down your conversion rates Like anything in life the first step is the hardest Take the step to let go of your current site design Plunge in calculated risk and see if it works If it doesn t what s stopping you from changing back 1 Let go of your emotional attachment Yes that web design may have been on your site since you started it 3 years ago You re so emotionally attached to it because that website made you x But you know what Its probably time for you to give that design a rest Let it go The color scheme website content font type font size and etc are just emotional burdens You like it but that doesn t mean this is currently performing at the best level for you Nothing is sacred without limits If you are unable to step back and be really objective about your goal then it s time to bring in the professionals Hire a professional SEO company that can provide you with an effective honest and affordable plan to get your website back to where it should clearly be The digital marketing experts should be able to clearly identify some common spots on your website and they ll probably also suggest some changes to you without any emotional attachment 2 Have you tried Google Website Optimizer You should get yourself extremely familiar or at least comfortable with the Google Website Optimizer tool It will be your best friend in no time Did you know that this tool allow you to experiment with 2 different site designs by sending random traffic to both sites and yet being able to report the thorough analytics If you re looking for a simple control over your current design versus a tweaked design variable then you should probably choose the A B experiment Looking for something more fun Try the multivariate experiment 3 Look for common optimizers The best part is you do not have to start from scratch from nothing You can follow the improvement other companies have made and take the cue from there In a nutshell iClick Media Pte Ltd suggests that you can do the following and also list down the possible improvements you can get Add an arrow to applicable buttons can lead to a 20 improvement in your conversion rate More than 50 of the top Internet retailers use Add to Cart over other popular purchasing messages including Add to Shopping Bag Add to Shopping Cart or Add to Basket Don t ask us why it just works Bigger buttons are better We suggest having button sizes of at least 225 pixels by 45 pixels Adding security trust badges such as those from Verisign can bring a major boost to

    Original URL path: http://www.iclickmedia.com.sg/web-design/is-your-current-web-design-pulling-down-your-conversion-rate (2012-12-22)
    Open archived version from archive

  • With time, our creativity knows no bounds | iClickMedia
    industry business as well About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do

    Original URL path: http://www.iclickmedia.com.sg/web-design/with-time-our-creativity-knows-no-bounds (2012-12-22)
    Open archived version from archive

  • Can pdf files on the net be SEOed? Yes! | iClickMedia
    optimise your PDF files for Search Engine Optimisation SEO 6 tips to optimize your PDF files for SEO 1 When you create your PDF use a text based creator like Microsoft Word document or the immensely popular Adobe Acrobat Do not embed your information or data into a picture image such as jpeg gif or png because the robots are unable to read that 2 When you type in content into your website make sure that there are sufficient links pointing back to your web site In fact do not just link it to the homepages Feel free to link it into the inner pages The reason why we recommend that is the the web browsers can actually find information straightaway without having to search again in your website The links also acts as a backlink for your website thus improving the site authority in Google s eyes 3 Make sure that in your PDF the main keywords or keyphrases are used repeatedly in the article Also make sure that the anchor text are relevant keywords and not generic keywords such as read more or Click here 4 Name your pdf appropriately For example give it a document title Ensure that author s info and copyright info are all available In general make it easy for humans and spiders robots to find you 5 Link your PDF from your homepage Spiders would have a hard time or even not finding your pdf finding your pdf if it is hidden layers deep into your site Ensure that the robots can access to it via a link on the homepage This is because the homepage is crawled more frequently by search spiders as compared to the inner pages 6 Does your pdf have images I m sure Make sure that the keyword

    Original URL path: http://www.iclickmedia.com.sg/web-design/can-pdf-files-on-the-net-be-pdfed-yes (2012-12-22)
    Open archived version from archive

  • 2012 November | iClickMedia
    of keywords and related keywords on your web pages The links on your web pages to other Read More Posted on 11 22 2012 Posted in Search Engine Optimisation SEO Web Design Internet Marketing using Google Autocomplete Comments Off I m sure most of you reading this blog here is a frequent user of Google search who isn t Have you noticed that Google likes to try and guess what it is that you are searching for with its autocomplete feature According to Google these search suggestions or predicted queries are algorithmically determined based on a Read More Posted on 11 20 2012 Posted in Search Engine Optimisation SEO Advertising on Internet Yellow Pages Comments Off Way back in the 80s and 90s many of our family and friends frequently used the Yellow Pages to source for various products services In fact in the heyday Yellow Pages was THE platform to be seen Many potential customers would flip the directories to look for you Fast forward to the 90s as Read More Posted on 11 20 2012 Posted in Search Engine Optimisation SEO Optimizing for Long Tail Keywords Comments Off Today we are going to take a look at optimizing

    Original URL path: http://www.iclickmedia.com.sg/2012/11 (2012-12-22)
    Open archived version from archive

  • Web Design | iClickMedia
    Posted in Search Engine Optimisation SEO Web Design Web Developing With time our creativity knows no bounds Comments Off Just wanted to share this interesting video with all of you Do share this page with your friends if you think this applies to your industry business as well Read More Posted on 11 5 2011 Posted in Web Design Can pdf files on the net be SEOed Yes Comments Off Quite some time back the major search engines like Google and Yahoo used to index only the basic html pages However when we build webpages now the information are no longer static Many webpages are linked to a database with ever changing content PDF files are also becoming very popular amongst web users and the Read More Posted on 07 6 2011 Posted in Search Engine Optimisation SEO Web Design Web Developing The 7 SEO mistakes you should avoid Comments Off After being in the Search Engine Optimisation business for so long we have come across many sites that are wonderfully designed and crafted On the other hand we have also come across sites that are unappealing to both humans and robots Below are 7 common SEO mistakes that iClick Media would like to share with Read More Posted on 06 23 2011 Posted in Search Engine Optimisation SEO Web Design How to use Meta Description effectively for your SEO efforts Comments Off Search Engine Optimisation SEO is about improving the ranking of your webpage on search engines results page SERPs to generate traffic to your websites One way of improving traffic to your site is through meta description tagging So what exactly is meta description Meta descriptions main purpose is to show and describe the content of the page Read More Posted on 06 8 2011 Posted in Search

    Original URL path: http://www.iclickmedia.com.sg/category/web-design (2012-12-22)
    Open archived version from archive

  • Optimizing for Long Tail Keywords | iClickMedia
    the long tail keywords For many businesses and individuals there is a budget for advertising and for every business there are other bigger fish out there with a larger budget Those budgets are invariably going after the top ten or core keywords in that particular niche Everyone in your niche wants to rank well for the same keywords making those core phrases ultra competitive The more competitive your niche the more work you will need to do and the more money you will need to spend to rank well for these core terms Now I m not saying you should abandon your high volume core keywords but think about this 75 of internet searchers do not leave the first page of the search results So if you are not on the first page of Google for your term 75 of searchers will never have a chance to see your site If you re not on the second page that 75 grows Instead of spending all of your efforts focusing on the large keyword phrases spend some time going after the long tail phrases These are phrases with less search volume but also less competition Ranking at the top of the search engines for bachelor degree in communication will be much less time consuming than ranking for degree Let s take a look at another example below Short Tail Keywords vs Long Tail Keywords Additionally the modifiers that make these phrases long tail phrases actually will increase your conversion rates If you are selling weather resistant red widgets you may only get 20 people to your site for that term as opposed to the higher volume you would get if you ranked well for widget but those 20 people will be highly qualified leads and will convert at higher levels The

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/optimizing-for-long-tail-keywords (2012-12-22)
    Open archived version from archive

  • 5 SEO Tips for Corporations | iClickMedia
    that all CMS systems would be SEO friendly Unfortunately this isn t the case Make sure your CMS system is evaluated by an SEO professional to potentially identify problems like URL structures that cause duplicate content difficult to index Session IDs JavaScript or Flash drop down menus that can t be indexed Lack of support for Custom Page Titles Lack of support for rel canonical tags There are nearly 100 other potential site wide technical issues that could cause issues with search engines Make sure your CMS system is professionally evaluated for these issues as some of them can cause major problems with indexing and ranking Tip 3 Have a Strong Content Strategy This is one of the hardest challenges that most companies face If you want to be listed in the top of Google for a particular keyword then you re going to have to accept the fact that you have to publish strong authoritative content that is relevant to that keyword on a consistent basis If you don t have resources dedicated to this activity you will mostly likely lose out in the long run to your competition that does It s important to recognize that marketing hyperbole doesn t usually qualify as strong authoritative content You have to put yourself in a search engine s shoes and really evaluate whether your content could be considered one of the top 10 resources in the entire world for users whose intent is to find information related to the keyword that you re optimizing for Tip 4 Integrate Social Media With SEO It s no secret that social media has become much more important to search rankings recently From social mentions to link building you must integrate social media with your SEO efforts to succeed Ensuring that your social team understands what keywords you re targeting and where those keywords are being targeted is a minimum Integration of SEO best practices into blogging tweeting video production and sharing social media platforms like Facebook and Pinterest as well as your own community platform are critical pieces of the SEO puzzle Make sure that your SEO team and your social team are in constant communication for best results of both programs Now ask yourself how many likes and followers have you got on Facebook and Twitter We haven t even got into the likes of LinkedIn Pinterest and etc yet Tip 5 Integrate Paid Organic Search Finding the right balance paid and organic search is a challenging endeavor for many companies Every market is a little different and creating an optimal spend budget based on your organic ranking takes some time and some testing to get right You can increase the effectiveness of both your paid and organic search programs by ensuring that performance data is shared between both teams Your organic keyword performance should influence which words you target in paid search and vice versa Ensuring that top performing keywords are identified and communicated to both teams is a critical first

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/5-seo-tips-for-corporations (2012-12-22)
    Open archived version from archive

  • 2012 October | iClickMedia
    have much visibility into analytics and don t see how much traffic Read More Posted on 10 28 2012 Posted in Search Engine Optimisation SEO Optimum Facebook Posting Times Comments Off Timing is everything they say and that premise may apply to social media platforms like Facebook as well Can timing your posts help increase your return on investment According to Buddy Media s study Strategies for Effective Wall Posts A Timeline Analysis the time that you post content on Facebook can make a big difference in Read More Posted on 10 15 2012 Posted in Social Media Marketing SMM What is the hardest part of SEO Dealing with people Comments Off The really hard part about search engine optimization isn t the SEO itself but dealing with people within your organization who have or should have an impact on SEO Optimizing H1s is easy Dealing with people is hard Really hard What follows are a series of the most important lessons I ve maybe learned while dealing with MBAs devs Read More Posted on 10 15 2012 Posted in Search Engine Optimisation SEO New Google s Sitelink Policy Comments Off Have you checked your Google AdWords sitelinks recently You

    Original URL path: http://www.iclickmedia.com.sg/2012/10 (2012-12-22)
    Open archived version from archive