archive-sg.com » SG » I » ICLICKMEDIA.COM.SG

Total: 197

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • What are SEO on-site and offsite factors? | iClickMedia
    out of your control The most important off site factor are the links to your web site Below are some examples for your info The number of backlinks that point to your website The quality of the backlinks that point to your website How often your website is mentioned on social media sites Search engines determine the position of your website in the search results based on the on site and the off site factors of your website So in your mind right now you must be wondering which is more important for my site to rank well on Google Yahoo or Bing Some webmasters invest most of their time on SEO on site optimisation Some others are very dogged in the sense that they only swear by links from other websites as the only way to get high ranking on the search engines results page SERP Yin and Yang of SEO Depending on the keywords for which you optimize for your website you can get excellent results with either methods However in our opinion the best way is still to combine both factors If you optimize the SEO on site factors of your website you make it very easy and possible for search engine spiders robots to crawl and index your website The content of your web site should also contain the right elements and the right keywords in the right places so that search engines like Google know what your website is all about Links from other websites that contain your targeted keywords also show search engines that other people know your website is referring to a certain topic If other people mention your website on social media sites then search engines will know that real people like your website and that it is not just link spam

    Original URL path: http://www.iclickmedia.com.sg/web-design/what-are-seo-on-site-and-offsite-factors (2012-12-22)
    Open archived version from archive

  • Internet Marketing using Google Autocomplete | iClickMedia
    feature can be used for so much more The first way that Internet marketers can use autocomplete to their advantage is as a keyword research tool The Google autocomplete algorithm predicts and displays search queries based on other users search activities Isn t that what keyword research is all about Finding out how people search For SEO purposes it s important to create content that matches the needs of target audience members Start typing something related to your industry or field into Google as a how to or tips and see what pops up After getting a few good suggestions consult the Google keyword research tool to get actual search volume numbers The autocomplete feature can help you brainstorm blog article topics and post titles Another important part of an online marketing campaign or any marketing campaign for that matter is competitive research Use the autocomplete feature to find out how people are searching for your competition and to learn what your competition is up to If one of the first things that is suggested for a competitor is Company X event find out what kind of event they are attending or holding Should you be doing the same In addition to scoping out the competition you can use the autocomplete feature to scope out your own business As hard as you may try there is no way to control everything that is being said about your business or brand online Autocomplete can be useful for online reputation management purposes Be sure to Google yourself every once in awhile and see what is suggested If you notice something like Company X scam or Company X complaints showing as a suggested search result that s a recipe for disaster If you are seeing that it means that your target audience members

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/internet-marketing-using-google-autocomplete (2012-12-22)
    Open archived version from archive

  • Advertising on Internet Yellow Pages | iClickMedia
    information as possible An IYP listing is one additional piece of online real estate that you can get noticed by The listing includes the most important information about your business An internet yellow page IYP listing also helps for SEO link building purposes because it is an established and trusted site Local links may not be as important for a large national corporation but for a small local business they are necessary to get Listings in local directories like the Internet Yellow Pages tell the search engines and searchers where you are located and establish the relevance of your business in relation to geographical areas For a small business that has a new website or just launched a website it s important to obtain links from these directories during the first phase of link building Additionally internet yellow pages are a great place for companies targeting a local audience to get great coverage For instance if a business has multiple offices or locations why not simply list them in the major internet yellow pages and even local search engine places such as YellowPages com Superpages Local com Yelp Merchant Circle Yellow Book Whitepages Mapquest 411 com etc If you are questioning if these internet yellow pages should be part of your SEO program then start with the big ones first Google Places Yahoo Local Bing Local and then branch out to these niche and smaller internet yellow pages Another key point to remember about the internet yellow pages is that in many cases they are so aged that your profile s will rank in the search engines on their own for various long tail keywords That said it is very important to naturally incorporate your major relevant local keyword within the description and fill our each listing completely and include

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/advertising-on-internet-yellow-pages (2012-12-22)
    Open archived version from archive

  • Optimum Facebook Posting Times | iClickMedia
    at the wrong time Wednesday is the most common day for brands to post on Facebook while they only post about 14 percent of their content on weekends To some extent this makes sense as companies generally take the weekend off Weekend Advertising Advertising and consulting content during the weekends receives 69 percent more interaction although brands typically only post about 11 percent of these types of posts on Saturday and Sunday Industry Variation Some industries however do not follow the general pattern according to the study For example Monday appears as the best day for general retail brands while the clothing and fashion industry have the best results on Thursdays Post During Daytime Currently brand marketers are also making the mistake of posting too much during the night The research shows that Facebook users interact more to content posted during daylight hours The best hours for posting are between 8 a m and 7 p m while 8 p m to 7 a m are non busy hours Buddy Media suggests that people are more likely to use social media when they are at work Limit Posting Brands should not post too much content as this appears to hinder interaction The report states that between one and two posts a day gets a 19 percent better response than posting three or more posts a day According to the study this may result from Facebook s newsfeed optimization algorithm penalizing excessive posting Not Too Verbose According to Buddy Media it is best to limit text postings to no more than 80 characters This limit is much lower than even Twitter s 140 character cutoff The report says that posts under 80 characters receive 23 percent more interaction than longer posts Currently about 75 percent of Facebook posts exceed this length The report also found that posting a picture improves results A photo post gets a 39 percent higher interaction rate than the average post Text only posts receive a 12 percent higher interaction rate while video and link posts perform below the average interaction rate Ask Questions One of the best ways to get responses on Facebook is to ask questions A post with a question generated a 92 percent higher comment rate than non question posts URLs Buddy Media suggests that links should give the user an idea of what to expect if they click through to the page For example use something like sales com shoes Call To Action In the same say that asking a question prompts responses it is also effective to ask users to perform an action For example a post in which you ask others for comments is 3 3 times more likely to get comments than posts with no call to action Posts asking others for likes are three times more likely to receive a like A post that requests that others share the post is seven times more likely to receive a share than one without the same call to action Use

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/optimum-facebook-posting-times (2012-12-22)
    Open archived version from archive

  • Is your Social Media campaign handled by your colleagues? | iClickMedia
    could actually cost them way more in terms of reputational damage and the viral effect of it spreading amongst the marketplace In a poll done in the US by Symantec it was discovered that any mismanagement of Social Media platforms could actually cost the company up to 4 8million dollars Some 28 of firms also indicated damage to their image or loss of customer trust due to social media mis management totalled up to US 638 496 S 767 925 More than a quarter coughed up 184 714 S 222 157 due to loss of organisation consumer or employee data One in four firms lost US 619 360 S 744 985 in revenue and 21 incurred US 641 993 S 772 209 in direct financial cost due to social media misuse The largest payout was spent on litigation costs which was a hefty US 650 361 S 782 196 for 15 of respondents while 16 reported reduced stock price at US 1 038 401 S 1 248 896 Some 94 of companies surveyed were facing some sort of negative consequences linked to social media with most have had experienced on average nine incidents over the past year They include damage to their reputations loss of customer trust data loss and lost revenue How much of it would you have saved if you have outsource it to agencies such as iClick Media Over at iClick Media we have successfully implemented and maintained various Social Media platforms across very diverse industries We have the necessary expertise and experience to give the oomph to your campaign If you re interested to find out more from our sales team just drop us an email here We ll be happy to share with you more About the Author iClick Media iClick Media is an Internet

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/is-your-social-media-campaign-handled-by-your-colleagues (2012-12-22)
    Open archived version from archive

  • Be careful about what you tweet! | iClickMedia
    The reactions were mostly of amusement with some expressing sympathy I thought it was an April Fools joke at first but then they deleted it and I realised it was an honest mistake said Twitter user Louise Bolo Mr Ng said the staff member one of several journalists who assist him in managing the Straits Times Facebook and Twitter accounts had mixed up his personal and corporate accounts The post was deleted by our staff member literally seconds after he posted it said Mr Ng But on social media as we can see there s absolutely no margin for error This is the volatile space which we are venturing into and as I told the team later we ve got to learn fast and learn to recover fast from the knocks along the way He added that the staff member who has not been named has since apologised to the team There was a similar gaffe in February when a staff member of the Health Promotion Board posted a profanity laced message by mistake using its corporate Twitter account Mr Ng said the editors have investigated the matter and reprimanded the staff member It was a human error but a serious oversight nonetheless he said I apologise unreservedly on behalf of my staff member and hope that readers accept our apology Based on the above 2 examples we would like to remind all internet marketers to be careful when they tweet especially so if they do so from their smart phones It is very easy to get mixed up about the various accounts A mistake like the above can be fatal for your job and may be extremely costly to remedy Not to mention the time and effort to mend the brand image If you would like to know more

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/be-careful-about-what-you-tweet (2012-12-22)
    Open archived version from archive

  • The rise of Social Media Marketing. | iClickMedia
    looks and feels a lot like search and performance based display It s biddable on a CPC or CPM basis and can be targeted to specific audiences Marketers can choose how much to bid for specific audience segments and based on their ROI goals Click through rates CTRs on Facebook have been widely discussed with some reporting better results than seen with some types of display but not nearly as strong at CTRs witnessed on search This leads to a few basic questions for search marketers Is Facebook more like search or display advertising Who should advertise on Facebook How do I judge Facebook performance relative to other media channels 1 Who Should Advertise on Facebook This is an easy question Everyone can and should advertise on Facebook Just like paid search you show your ads to your target audience and only pay when they click on your ad to go to your website or Facebook page If they don t click you don t pay A very fair advertising system indeed To make the most of your campaigns both your audience and your ad creative and messaging need to be hyper targeted Creating highly targeted messages across many segments takes a lot of upfront work and ongoing maintenance Thankfully for our clients iClick Media is there to assist our clients to make changes to their ad copy and targeting audience whenever they want it Like our clients always say We re just a Click away 2 Facebook Management Search or Display We often talk about optimization of search display and social media from a technological perspective Very little is talked about how this is managed by agencies Historically search marketers have managed media based on their intimate knowledge of the search engines and biddable advertising Now search marketers are increasingly being asked to apply this knowledge and experience to display and even Facebook Therefore 2011 and 2012 promises to be a year where advertisers and agencies adapt to this evolving landscape and respond by building on departments that focus on biddable media and centralized performance media Some will choose to bolster their internal capabilities while others will look outside to performance based media companies who bring that expertise to the table Is your company only dabbling with Search and not Social Are you even on Search yet A good time to ponder 3 How Do You Judge Facebook Performance in comparison to Other Media Channels Media attribution is key to understanding how Facebook performs and compares to other channels This is where the old axiom you can t manage what you can t measure comes into play Facebook campaigns can play an important part in the conversion process but clicks on Facebook ads don t always occur at the end of the purchase funnel It is critical therefore to have a proper multi exposure attribution system that rewards all media that assists in the eventual purchase Most marketers are still attributing their performance to the last click thereby over

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/the-rise-of-social-media-marketing (2012-12-22)
    Open archived version from archive

  • 6 Most Common Mistakes In Website Design for e-Commerce Sites | iClickMedia
    users are already plugged into their own MP3 songs running in the background do you want to annoy them by running your own sound files What s important is that you have a website that delivery the necessary adequate information it promises at an instantaneous rate if possible For this reason choose functionality over design 2 A poor user experience UI UX in navigation system If your main navigation bar is too complicated or overly complexed you ll really end up driving away alot of your visitors because they can t find what they want in like 3 seconds In fact many internet users are impatient people If you can t get them what they want in mere seconds they leave Simple as that You don t want your visitors to get stuck in 1 page You want them to explore your site know more about your business and finally to checkout and pay you Therefore your pages should be interlinked in a logical and sensible way This connection should be easily navigable through an intuitive interface that even a child can understand So do place your navigation links at either the top of the page or right below the header Alternatively place it at either side of the page in a vertical column This is where your customer s eyes will be when they are exploring the pages of your website 3 Low quality content Haven t you heard this before Content is king on the internet Repeat after me Content is King Internet users log online to find information they need for their everyday life Information is conveyed and transmitted via your website If your content is poorly written would people have the patience to browse through your website in detail If the content is not unique why should they choose your site over others In my opinion there are 2 requirements for good quality content Excellent presentation and originality Without either of this your website will be in jeopardy 4 Poor choice of keywords to focus on Keywords drive traffic to your website That is the reason why so many SEO companies have some form of search engine optimization writers in their company Keywords are the key terms that users will search for when they re looking for information If you select the wrong keyword visitors will be scarce So do make sure you check and discover the right keywords even before you start building your website 5 Cookie cutter websites Why should your customers choose your website over your competitors if there is a lack of originality You should probably offer different content different layout and make your website special If you cannot answer these questions positively then your e business is bound to be doomed from the start Know what s worst Search Engines like Google and Yahoo penalize duplicate content If you copy content from others your website will have a lower position in the search engine results page SERPs 6 Is your website

    Original URL path: http://www.iclickmedia.com.sg/web-design/6-most-common-mistakes-in-website-design-for-e-commerce-sites (2012-12-22)
    Open archived version from archive