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  • Terms & Conditions | iClickMedia
    firm collects identifiable information such as your name email address address or telephone number Information about your computer hardware and software is also automatically collected by iClick Media through the use of Google Analytics This information can include your IP address browser type time spent on site and referring Web site addresses This information is used by iClick Media Singapore s leading search engine optimisation firm for the operation quality maintenance of the service as well as to provide general statistics regarding use of iClick Media website leading web design company in Singapore 2 Personal Details iClick Media one of the leading SEO company in Singapore collects and uses your personal information to operate the iClick Media website We will not sell lease or rent the data to third parties iClick Media Singapore s leading SEM firm may however contact you on behalf of our business partners with offerings that may or may not be of interest to you In such scenarios your unique identifiable information such as your name address telephone and email will not be transferred over to the business partners iClick Media Singapore s leading firm specializing in Web Analytics does not disclose sensitive personal information such as your religion race political inclination without your consent iClick Media may disclose your personal information without notice if required by the Law of Singapore or in good faith that such actions is necessary 3 Indemnity You agree to indemnify and hold iClick Media our business partners employees and other stakeholders harmless from any claim or demand including legal fees made by any third party arising out of web content you post to submit or make available through our various channels 3 Links iClick Media a Search Engine Marketing firm based in Singapore may provide links to other online or

    Original URL path: http://www.iclickmedia.com.sg/terms-conditions (2012-12-22)
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  • Website Design Company Singapore | Sitemap | iClickMedia
    Social Media campaign handled by your colleagues 0 Can pdf files on the net be SEOed Yes 0 The 7 SEO mistakes you should avoid 0 How to use Meta Description effectively for your SEO efforts 0 Top 10 Ranking Factors for Google Maps SEO 0 Top 10 SEO Ranking Factors 0 Google beats Yahoo in Online Display Advertising 0 The Power Of The Canonical Tag 0 Longer search queries down 3 percent 0 Do you know Internet Marketing is fast catching up on TV Advertisement revenue 0 How your Google ranking affects your Click Through Rate CTRs 0 Do you know that Bing is catching up on Google 0 10 things to avoid for your website 0 Be careful about what you tweet 0 How to improve your PPC Click Through Rates CTR 0 What is PageRank 0 The rise of Social Media Marketing 0 Good news for Android users Flash 10 2 is here 0 iPad 2 Video What an awesome product 0 Cool iPad 2 Case 0 Who are the Top 4 Internet Display Ad selling companies 0 What do consumers want on Social Networking platforms 0 iClick Media s guide on How to increase your Twitter following 0 Have you utilise both Search and Social Marketing for your advertising campaign 0 Which celebrity has the most number of fans on social media 0 Rolls Royce is utilising Facebook Twitter Youtube for its Phantom series 0 Google Social Search Update 0 Should marketers judge the success of SEO on keyword ranking alone 0 Internet Marketing Budget for 2011 0 Are Asian companies willing to use Facebook to interact with their external and internal stakeholders 0 iClick Media wishes all a Happy Valentine s Day 0 Valentine s Day is fast approaching 0 Google Only 2 Opt Out of Instant 0 Google hires while Yahoo fires 0 5 tips for On Page Optimisation for Beginners 0 Google s CEO Eric Schmidt to step down 0 What is Twitter Marketing for your business 0 What is Google s search performance in 2010 0 What is the Google related ads 0 What is Google s Search Advertising share in China 0 How often do you use Facebook in the loo 0 What is Facebook s advertising revenue 0 The 6 biggest Search Engine Optimisation mistakes 0 Americans say no to regulation of search engines 0 What is Bing s market share 0 What is the E Commerce trend on Alibaba s Taobao Mall 0 What is the Regulations for Paid Tweets Sponsored Posts in UK 0 What is the time frame to experience positive returns on PPC campaign 0 What is a Business Blog 0 Anchor Text or Link Relevancy 0 What is The Most Effective ways to use Negative Keywords 0 Don t be overly obsessed with anchor text 0 2011 Bing Instant Social Search Social SERPs 0 PPC in 2011 0 Use Social Media to boost your SERP ranking 0 6 trends to watch in 2011 0 2010

    Original URL path: http://www.iclickmedia.com.sg/site-map (2012-12-22)
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  • New: Google’s Sitelink Policy | iClickMedia
    you want to utilize sitelinks then you re going to have to get creative Sitelinks should support the main ad copy and provide additional content in order to increase click through and conversion rates Often advertisers will link to company profile pages product category pages or client testimonial content Ecommerce campaigns usually have an easier time with this since these sites have a wide range of products for sitelinks Lead generation can be more challenging since sending users to content on your core website can often have a lower conversion rate One idea for lead generation campaigns is to create conversion focused landing pages with varying content For example if you have a testimonial page rather than send your sitelink to this content housed on your core website create a new landing page with this information This way you get the best of both worlds your URL is unique and eligible for sitelinks but you re delivering support content within a conversion focused design Upload 4 Great Sitelinks Google suggests that you write 6 8 sitelinks per campaign When you have this many sitelinks Google will decide which sitelinks to display on the SERP As with any element of PPC campaigns maintaining as much control as possible is optimal To better control your messaging you may want to consider writing only four sitelinks This way you aren t relying on Google to choose the best one Instead of writing eight sitelinks of varying quality you should write four awesome sitelinks that you d be happy displaying all the time Write Awesome Sitelink Copy I see a ton of sitelinks that are uninspired and they were clearly an afterthought Examples include About Us or Learn More or Great Deals How is this limp copy going to inspire anyone to do anything

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/new-google%e2%80%99s-sitelink-policy (2012-12-22)
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  • Examining Year End Search Trends | iClickMedia
    active during weekends to attract new clients As you can see from the table below the searches generally increase towards the end of the week with the tip usually falling on a Sunday So which are the industries that should capitalise on this weekend trends Let s take a look at some verticals below Key Takeaways 1 Keep your campaigns active during the weekends Saturdays Sundays attracting your existing customers and potentially new customers as weekend traffic is strong and consistent as weekday traffic 2 Do not pause your campaigns on the weekends as searches are high remember that you are on the CPC Cost per click model and thus you only pay for clicks and not whether your ad appears during a search or not If you are on the CPM Cost per impression model then that is a different story altogether 3 Plan early and allocate enough budget for the search volume surge on Saturday Sunday which have the highest searches of the week for some verticals Quite simply if you Fail to Plan you Plan to Fail Closer Look Now let s take a closer look at 2 verticals Pest Control Plumbing services 1 Pest Control Keywords pest control Singapore pest controls bedbugs Demand for good and affordable pest control solutions is generally high on weekends as users might require immediate solutions after discovering pest problems in their residential households These are what we generally classify as the ready buyers looking for you to help them in their pest control services If you can help them they ll generally go back to you for repeat business and even introduce you to their friends families and colleagues 2 Plumbing Services Keywords plumbing services in Singapore Singapore plumbers Plumbers are in high demand in Singapore during weekends Users might

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/examining-year-end-search-trends (2012-12-22)
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  • Search Volume throughout the day: Tablet | Mobile | Desktop | iClickMedia
    data comes from a verified source Google it further reinforces the fact that people do use their iPads and iPhones Blackberries Smart phones during the evening time Users could be sitting on the sofa after dinner surfing the net while watching TV The below chart looks at the search volume by device throughout the entire day Mobile devices phones receives fairly steady usage that gradually pick up towards the evening Desktops are the main choice during working hours This is probably due to the fact that the majority of adults are at work For tablets the most interesting data is that the search volume spoke up in the evening However their usage is fairly limited during the day because users have other devices available So what does this means for advertisers Consumers especially the affluent ones are using all these devices concurrently and throughout the day They do not ignore any platforms entirely They use the platform device according to their lifestyle Search volume in the day About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/search-volume-throughout-the-day-tablet-mobile-desktop (2012-12-22)
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  • Google beats Yahoo in Online Display Advertising | iClickMedia
    take note that while there are more and more people spending on internet marketing it is important to keep your eggs in different baskets as you never know which is THE media to advertise in Your clients will use different platforms to search and to engage therefore it is of paramount importance that you are properly exposed in multi platforms All these numbers come as the overall display market is once again growing fast Earlier today the Interactive Advertising Bureau said online display advertising grew 23 to 7 3 billion in the first quarter meaning display ads are now growing faster than search The latest figures show that the display infrastructure that Google built on top of search including properties such as its ad network video site YouTube ad server DoubleClick its ad exchange and Invite Media is certainly working Google is on track to grow significantly from its 1 billion in display in 2010 For Yahoo its a psychic blow but Google isn t hurting Yahoo directly at least not yet Google s display revenue is coming largely from small and medium sized search advertisers that are branching out in display as well as the revenue it earns from powering the back end plumbing of display through DoubleClick So far we see minimal impact on Yahoo said Karsten Weide analyst at IDC Most of the display advertisers on Google are small and medium business that used to run search ads and are now trying out display That s not the clientele that Yahoo is after Yahoo s advertisers are the big consumer brands those that spend most of their dollars on TV Those advertisers spend their biggest dollars on Yahoo s owned properties including its homepage and log in page rather than on a network Google has a big

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/google-beats-yahoo-in-online-display-advertising (2012-12-22)
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  • Do you know: Internet Marketing is fast catching up on TV Advertisement revenue? | iClickMedia
    by extending their media brands to the internet and mobile If you are a marketer strategising a plan for your client I believe the below chart would be a very interesting 1 to you iClick Media TV Ad Revenue vs Internet Advertising Revenue We all know that advertising on TV is a very costly affair Production costs media costs etc etc The interesting thing now is that we have actually many options to reach your targeted audience at a fraction of the cost needed on TV What I want to reiterate is that Search or Social Media is not replacing TV ad What I do want to bring across is that there are alternative other platforms that you can utilise to reach your audience TV includes network national cable spot and syndication Internet includes display internet video rich media paid search internet radio podcast social media and mobile More info zenithoptimedia com Source ZenithOptimedia Advertising Expenditure Forecasts April 2011 About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/do-you-know-internet-marketing-is-fast-catching-up-on-tv-advertisement-revenue (2012-12-22)
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  • Should you do outbound link to improve your SEO? | iClickMedia
    in some way If there are no direct benefits to the visitor and you are only linking out for the purpose of the search engine spiders consider removing the link Remember when it comes to your website it s all about usability once a visitor lands on your site You want them to convert in some way Whether you want them to purchase your products fill out a contact form call your office or visit your physical shop All content on your website should in some way lead the visitor down this path to conversion If your website is filled with outbound links it could cause some confusion and even make the website seem cluttered Outbound links can also do a disservice to the success of your website because including them means that you are essentially promoting another web property If a visitor clicks on an external link from your site they are leaving your site There is no guarantee that they will return Maybe they ll find something that they are more interested in on the other site or maybe they ll just run out of time or forget where they started Including outbound links is risky since you want to keep visitors on your site for as long as possible Another issue with external links is that you don t own the sites that you are linking to and therefore aren t tuned in to any changes that may be made For example you may initially link to what you think is a good resource on a particular topic but then the website owner of that site changes the content and it s no longer related Unless you are checking all of your external links daily and who has time to do that you could be sending a

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/should-you-do-outbound-link-to-improve-your-seo (2012-12-22)
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