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  • Website Design Company Singapore - Contact | iClickMedia
    at enquiry iclickmedia com sg for a non obligatory discussion on how you can leverage on our expertise to achieve your business goals iClick Media iClick Media Pte Ltd 1200 Depot Road 03 01 02 Singapore 109675 Tel 6362 0123 Fax 6362 0041 Top Your Name Your Email Subject Contact Number Your Message How did you find us Please select Click Sales Representative Referral from friend Google Advertisement Google Results

    Original URL path: http://www.iclickmedia.com.sg/contact-us (2012-12-22)
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  • 5 tips for On-Page Optimisation for Beginners | iClickMedia
    as your website s apperance in the search engine results page SERPs organic results Today the meta keywords tag by itself is no longer powerful However when used in conjunction with the meta title and meta description it can certainly help to improve the search engine s impression of your website 3 Heading A page heading is a text headline that is separated from the rest of your page copy main body text It gets the attention of both your customers human users as well as search engine crawlers otherwise known as spiders In general we label these headings as H1 to H6 tags The smaller the number the bigger the text Simple as that With a bigger font size you are telling the search engine what the page and article is talking about A bigger text size also symbolises greater importance place 4 Alternate Text Spiders or crawlers unlike humans are unable to see images Hence if you have a page full of images like a shopping cart page search engine spiders tend to give lower importance to that page because they are unable to figure out what that page is talking about This is where Alternate Text can place an important part Alternate text is a text written for an image that is place inside the HTML codes Instead of images these alternative text allows the spiders to read the graphics For certain internet browsers users are able also able to see the alt text by placing their mouse over the image Alternate text can also be shown to users with disabilities 5 Page Copy Besides alternate text and good heading you also need to have keywords in your page to rank well Generally speaking the more unique content you have the better it is for you In

    Original URL path: http://www.iclickmedia.com.sg/web-design/5-tips-for-on-page-optimisation-for-beginners (2012-12-22)
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  • The 6 biggest Search Engine Optimisation mistakes | iClickMedia
    the robots txt shouldn t move with it I ve seen large sites experience a sudden dip in traffic after release all due to the spiders doing exactly what they re being told to do not to index the production site you know the place where you used to make money The reverse of this is also an issue Not blocking the spiders from the staging server Once a link to a staging server appears in the wild all bets are off The staging server will then be indexed you ll have duplicate content issues and the world can see what you re up to Make sure to block spiders from indexing the staging server and let them in where you want them to be on the production site The easiest way to do this is to make sure that it s added in as a step in your QA checklist 3 Do you use the same Meta Tags for all your pages Your pages aren t all the same the content is different at least it had better be different topics are broached different products services sold So why have a generic description tag on each page Yes you may be Singapore s best tailor selling tailored suits clothes and other materials but that s not what every page is about Tailor your meta tags to the content of each page target the right keywords for each page Your list of suits for sale should have meta tags reflecting that while the page for each tool should talk about that tool 4 Click Here Click Here may seem like a good call to action to tell users to click through on a link but it s not great for the search engines It doesn t tell them what the page is about If you absolutely positively utterly must have text that says Click here to view pricing for our restaurant menu make the restaurant menu text be the anchor text in the hyperlink This tells the search engines that the page you re linking to is about the restaurant menu and will help your page to be found by your potential customers 5 Set it and Forget it SEO is not a once and done process even though some people believe it is Search algorithms change on an almost daily basis Your competition isn t necessarily sitting back sipping iced tea waiting for the traffic to roll in Besides we re talking about 200 over different algorithms altogether Even keywords change as new phrases enter the lexicon and may begin to outpace the ones you were initially targeting And if your corporate strategy changes don t you think the optimization efforts on your site may need to change Someone needs to be in charge of monitoring your site That includes an analytics solution and other monitoring tools such as Google Webmaster Tools Google Analytics It s amazing how many sites haven t implemented an analytics solution or at least

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/the-6-biggest-search-engine-optimisation-mistakes (2012-12-22)
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  • Have you utilise both Search and Social Marketing for your advertising campaign? | iClickMedia
    Recent research from Nielsen also shows that internet users are spending their time on social media networks and blogs more than any other internet channel In fact close to 25 of their time spent online is spent on social networking activities Besides it wouldn t hurt if the process actually helps to drive more traffic from organic results of search engines Results have shown that optimising your reach in these social networking platforms also helps in their Search Engine Optimisation SEO strategies Let s look at the table below The table below shows a typical user US user spending time on the internet in an hour Not surprisingly 22 6 of time spent is utilize on Social Networking portals Search even though it is used by everyone only contributes about 3 5 This is only natural because users search on Google Yahoo to reach other websites They don t actually spend a lot of time on the search engines portal In fact companies like Google Yahoo wants to bring you to where you want to go fast They wouldn t like if you hover around in their website for long amount of time iClick Media Time Spent in an Hour on the Internet Search engines such as Google Bing are also realising the threat from social media Google came up with Google Buzz but unfortunately could not generate the buzz they wanted Bing on the other hand instead of coming up with a new product actually team up with Facebook to incorporate their data into the search engine results There are increasing developmental plans in terms of social networking features for both Bing and Google Actually very recently both Google and Bing confirmed that they actually use social signals from Facebook and Twitter as relevancy indicators This bodes well for

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/have-you-utilise-both-search-and-social-marketing-for-your-advertising-campaign (2012-12-22)
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  • How To Do SEO? Its as easy as 1-2-3! | iClickMedia
    order and your website will get the rankings it deserves Unfortunately many people try to run before they can even walk 1 SEO On page optimisation Optimising the content of your web pages is the most important step of each search engine optimization SEO campaign You need to show search engines Google Yahoo and Bing that your website is relevant to a particular topic and try to optimize as many different pages of your website as possible for as many different keywords as possible Search engines must be able to read and index your web pages without problems and your keywords should appear in the right places hopefuly if you do it right Use keywords that are related to your business in your website navigation and link your web pages with meaningful words to make sure that search engines can category your web pages properly 2 Usability and conversion optimization High rankings on search engines won t help your website if your website visitors don t convert Make sure that your web pages are easy to use Your website visitors should be able to find what they re looking for Create user friendly web pages that have a professional and trustworthy design Add a call to action on all important web pages iClick Media specialises in landing page conversion and conversion tracking analysis This is a different ball game together and warrants a different article on another day The higher the percentage of website visitors who purchase something on your website the fewer visitors you need for a successful website 3 Backlinks You can start to get backlinks to your website when you re sure that your website has optimized pages and a good conversion rate If Google finds several different websites with content that is relevant to a keyword

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/how-to-do-seo-its-as-easy-as-1-2-3 (2012-12-22)
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  • 2012 December | iClickMedia
    what it may seem The only trick is that the Google s algorithm changes very frequently so you must know how to vary your tactics and strategies Read More Posted on 12 22 2012 Posted in Search Engine Optimisation SEO Should you do outbound link to improve your SEO Comments Off When people our SEO industry talk about linking it s typically about inbound linking 1 Way Link 2 Ways

    Original URL path: http://www.iclickmedia.com.sg/2012/12 (2012-12-22)
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  • Search Engine Optimisation (SEO) | iClickMedia
    Marketing using Google Autocomplete Comments Off I m sure most of you reading this blog here is a frequent user of Google search who isn t Have you noticed that Google likes to try and guess what it is that you are searching for with its autocomplete feature According to Google these search suggestions or predicted queries are algorithmically determined based on a Read More Posted on 11 20 2012 Posted in Search Engine Optimisation SEO Advertising on Internet Yellow Pages Comments Off Way back in the 80s and 90s many of our family and friends frequently used the Yellow Pages to source for various products services In fact in the heyday Yellow Pages was THE platform to be seen Many potential customers would flip the directories to look for you Fast forward to the 90s as Read More Posted on 11 20 2012 Posted in Search Engine Optimisation SEO Optimizing for Long Tail Keywords Comments Off Today we are going to take a look at optimizing for long tail keywords and why this should be an important part of your SEO campaign When we talk about the long tail keyword many people dismiss optimizing your site for these phrases The most commonly cited reason is that they simply don t have enough Read More Posted on 11 5 2012 Posted in Search Engine Optimisation SEO 5 SEO Tips for Corporations Comments Off Tip 1 Don t Ignore SEO Recommendations Put another way SEO recommendations need to be given their proper prioritization within the list of everything else your IT team is trying to accomplish for your website It s important to recognize that most IT teams don t have much visibility into analytics and don t see how much traffic Read More Posted on 10 28 2012 Posted in

    Original URL path: http://www.iclickmedia.com.sg/category/search-engine-optimisation-seo (2012-12-22)
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  • Internet Resources | iClickMedia
    Yeong obtained his bachelor of dental surgery degree from the University of Singapore post graduate masters degree in periodontics from the University of London and has been admitted to the roll of specialists of the Academy of Medicine Singapore Top Periodontics The Singapore Dental Surgery strives to deliver high quality dental care and provides a full range of dental services from a regular check up to a more detailed consultation about a dental condition Top Dentist at Clementi Dr Tan Boon Eng graduated in 1990 from the National University of Singapore NUS Her first appointment was under the Singapore General Hospital as a Dental Officer After a short stint she joined the Institute of Dental Health IDH for 2 years from 1990 1991 under the School Dental Services department Top Lawyer in Singapore Andrew Ee Company is a legal firm started by our Principal Advocate Solicitor Mr Andrew Ee Chong Nam in 1976 Top Scaffolding Contractors Poh Wah Group serves as a one stop service for customers looking for construction related products and services We strive to give our customers the ease of mind in their construction projects Top Orthodontics Alfred Cheng Orthodontic Clinic is a specialist clinic that provides up to date orthodontic care to patients of all ages enhancing their smile personality and self esteem Top Termite Control Singapore Antiants S Pte Ltd is one of the leading pest control service providers which has a long chronicle in Singapore Established in 1976 the company has grown substantially with 40 of annual growth in 2007 and is expected to expand aggressively each year Top Nail Care Suppliers Star Like Nails Distributor is your complete one stop shop for all your manicure pedicure needs We are the exclusive distributor for most of the top selling US brands like Star Nail

    Original URL path: http://www.iclickmedia.com.sg/internet-resources (2012-12-22)
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