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  • 2011 | iClickMedia - Part 6
    time frame to experience positive returns on PPC campaign Comments Off We are so used to the word Instant Instant Coffee Instant Noodles Instant Soccer results via mobile and etc We are also accustomed to instant gratification in search We can set ads live in the morning and within a few hours know how consumers are responding This type of quick availability of data and Read More Posted on 01 12 2011 Posted in Search Engine Marketing SEM What is a Business Blog Comments Off A Business Blog is simply a blog except that its content and the users are skewed towards a particular business in mind Below are some tips on how you can manage your business blogs effectively thereby increasing your authority in that industry and ultimately be rewarded with a higher page rank on Google s Search Engine Read More Posted on 01 12 2011 Posted in Search Engine Optimisation SEO Anchor Text or Link Relevancy Comments Off Have you thought about what is the difference between opting for a more pro anchor text strategy or one that is focused on link relevancy Using the same keywords repeatedly may lead you into the Google penalty box so try to steer away from that Instead use a larger variety of keywords and brand building Read More Posted on 01 12 2011 Posted in Search Engine Optimisation SEO What is The Most Effective ways to use Negative Keywords Comments Off Are you running a pay per click PPC campaign If you are you may have heard about negative keywords The use of a negative keyword list is very useful in filtering out unwanted traffic In this column I will help define negative keywords how they work and the benefits to using them You might want to use Read More

    Original URL path: http://www.iclickmedia.com.sg/2011/page/6 (2012-12-22)
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  • Singapore Search Engine Marketing Blog | iClickMedia - Part 6
    File Names It is never a good idea to change your company or organisation s domain name at this point of time You would probably have spend alot Read More Posted on 01 22 2011 Posted in Search Engine Optimisation SEO Web Design Google s CEO Eric Schmidt to step down Comments Off US Eric Schmidt is stepping down as CEO of Google and will relinquish responsibilities to co founder Larry Page from 4 April after nearly a decade in the role In a surprising turn of events Schmidt will relinquish his responsibilities to co founder Larry Page starting on April 4 after nearly a decade in the role Read More Posted on 01 21 2011 Posted in Search Engine Marketing SEM What is Twitter Marketing for your business Comments Off Tip 1 Just be your normal self and you ll be fine The beauty of Twitter is that it s a huge global community of human mostly there are spammer accounts but they re easy to recognise block and report to the authorities So do show your human side especially when using your business account Talk about things Read More Posted on 01 20 2011 Posted in Social Media Marketing SMM What is Google s search performance in 2010 Comments Off Market tracker comScore reports that Google finished 2010 strong handling 66 percent of US online queries Factoring in outside websites with search powered by by the California Internet titan its share of the market climbed even higher with 69 4 percent of US searches getting organic results from Google Microsoft s Bing search engine increased its share of Read More Posted on 01 20 2011 Posted in Search Engine Marketing SEM What is the Google related ads Comments Off More search marketers are reporting seeing PPC ad grouping

    Original URL path: http://www.iclickmedia.com.sg/blog/page/6?_login=bc805b172f (2012-12-22)
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  • Singapore Search Engine Marketing Blog | iClickMedia - Part 7
    people make Read More Posted on 01 15 2011 Posted in Search Engine Optimisation SEO Americans say no to regulation of search engines Comments Off The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage according to new findings released by Rasmussen Released on Sunday the survey found that over three quarters 77 of U S adults were against any government regulation of how Google and other search engines rank their results Just Read More Posted on 01 15 2011 Posted in Search Engine Marketing SEM Search Engine Optimisation SEO What is Bing s market share Comments Off New York N Y Jan 12 2011 Experian Hitwise announced today that Google accounted for 69 67 percent of all U S searches conducted in the four weeks ending Jan 1 2011 iClick Media investigates Bing powered search received 25 77 percent of searches for the month with Yahoo Search and Bing receiving 15 17 percent and 10 60 percent respectively Read More Posted on 01 14 2011 Posted in Search Engine Marketing SEM Search Engine Optimisation SEO What is the E Commerce trend on Alibaba s Taobao Mall Comments Off Chinese shoppers are going beyond popular online e commerce categories like apparel cosmetics and books Sales on Alibaba Group s Taobao for home furnishings and food surged last year by 120 and 95 respectively and diapers mobile phones and light fixtures are fast growing categories At 420 million China is the world s biggest internet market by number of Read More Posted on 01 14 2011 Posted in Web Design Web Developing What is the Regulations for Paid Tweets Sponsored Posts in UK Comments Off The U K s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers internet marketers who will now be required to state any relationship s they have with a product or company The move brings U K Twitter regulations in line with those in the U S where the Federal Trade Commission requires that Twitter Read More Posted on 01 14 2011 Posted in Social Media Marketing SMM What is the time frame to experience positive returns on PPC campaign Comments Off We are so used to the word Instant Instant Coffee Instant Noodles Instant Soccer results via mobile and etc We are also accustomed to instant gratification in search We can set ads live in the morning and within a few hours know how consumers are responding This type of quick availability of data and Read More Posted on 01 12 2011 Posted in Search Engine Marketing SEM What is a Business Blog Comments Off A Business Blog is simply a blog except that its content and the users are skewed towards a particular business in mind Below are some tips on how you can manage your business blogs effectively thereby increasing your authority in that industry and ultimately be rewarded with a higher page rank on Google s Search Engine Read

    Original URL path: http://www.iclickmedia.com.sg/blog/page/7?_login=bc805b172f (2012-12-22)
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  • Singapore Search Engine Marketing Blog | iClickMedia - Part 9
    On a dollar for dollar basis Facebook and Google are performing the same on this particular campaign However when the budget was ramped up Read More Posted on 12 31 2010 Posted in Social Media Marketing SMM Social Media Measurement 6 key metrics Comments Off 1 Gross Views Gross views is the aggregate of views across your various social media channels It represents the number of times users were exposed to your brand through your social media channels The calculation will vary depending on the channels that you use but some of the metrics that go into this calculation include Read More Posted on 12 31 2010 Posted in Social Media Marketing SMM 9 Most Common Link Building Strategies Comments Off As a webmaster you have already been told that backlinks from external sources are paramount to high rankings in search engines Unfortunately many online marketers fail to separate the good from the bad when it comes to pursuing links The following is a detailed breakdown of all link major link buildingstrategies accompanied by an Read More Posted on 12 30 2010 Posted in Search Engine Optimisation SEO Google to look at deceptive black hat SEO technique Comments Off Be wary when a lurking SEO company comes out of the blue to offer you guaranteed placement on Google s Search Engine Results Page SERPs They may be using black hat SEO techniques to boost your organic ranking If you re caught by Google your site may be blacklisted In fact no SEO company can guarantee you Read More Posted on 12 29 2010 Posted in Search Engine Optimisation SEO Social Media Demographics Breakdown Comments Off iClick Media presents the Social Media Demographics Breakdown Read More Posted on 12 28 2010 Posted in Social Media Marketing SMM On Page Optimisation Comments

    Original URL path: http://www.iclickmedia.com.sg/blog/page/9?_login=bc805b172f (2012-12-22)
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  • Singapore Search Engine Marketing Blog | iClickMedia - Part 8
    their Search Alliance Facebook handed over exclusive Like data access to Microsoft and Google 1 has everyone guessing what s Read More Posted on 01 10 2011 Posted in Search Engine Optimisation SEO Social Media Marketing SMM PPC in 2011 Comments Off Most would agree that 2010 was a good year for the Pay per click PPC industry Google AdWords continued to innovate and lead the marketplace The floundering Yahoo Search Marketing merged with Microsoft adCenter to form the stronger Search Alliance Facebook continued to make strides in creating a substantial PPC based social media advertising platform Twitter Read More Posted on 01 7 2011 Posted in Search Engine Marketing SEM Social Media Marketing SMM Use Social Media to boost your SERP ranking Comments Off Have you always thought that Social Media is more of a leisure activity and can t be use seriously for any business benefits Think again Social media can be used for more than branding customer service PR and retention It can also be used to support your rankings in the SERPs Of course social media links Read More Posted on 01 7 2011 Posted in Search Engine Optimisation SEO Social Media Marketing SMM 6 trends to watch in 2011 Comments Off Six More Trends to Watch in 2011 Before throwing out some ideas for this year I want first to say that the trends in my earlier posts other than Google Buzz aren t over yet Each continues to evolve over time with greater adoption better applications and solid case studies So in 2011 the above trends Read More Posted on 01 6 2011 Posted in Social Media Marketing SMM 2010 Social Media Trends Comments Off The end of 2010 and the beginning of 2011 How nice A new year always bring a slew of prediction and trend posts so we had to jump in We particularly enjoy looking at previous predictions to see what actually happened Here s what we predicted for 2010 and the outcome as of the end of Read More Posted on 01 6 2011 Posted in Social Media Marketing SMM 10 reasons to commit to Social Media in 2011 Comments Off For Small Medium Enterprises SMEs have you thought about giving Social Media Marketing a try in 2011 Or have you already dabbled in platforms such as Facebook and Twitter already Are you doing it on your own or have you engaged and paid for a professional to do the job Here are 10 reasons from Read More Posted on 01 6 2011 Posted in Social Media Marketing SMM How to SEO in 2011 Comments Off Happy New Year Last year in 2010 it can be summed up as a year of many new things in the world of Internet Search Marketing We saw the introduction of Google Caffeine Google Instant Google SERP revisions so many times so frequent to marry organic and local listings and the Yahoo Bing index merger to Read More Posted on 01 5 2011 Posted

    Original URL path: http://www.iclickmedia.com.sg/blog/page/8?_login=bc805b172f (2012-12-22)
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