archive-sg.com » SG » I » ICLICKMEDIA.COM.SG

Total: 197

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • 5 tips for your PPC Campaign | iClickMedia
    campaigns You have to know exactly which keywords will land you good clients Notice that I bold the word good Besides getting customers which you definitely will from Google s PPC you want good customers and good paymasters You have to know what your clients use as keywords to search for what they want to find What this means is getting into the head of your would be customers and knowing which words and phrases they are most likely to use to search Search Engine Marketing PPC Tip 3 Test out Different Ads When running your Pay per click campaign one ad is not enough It would be very much better to write three or four different ads so that you can test one against the other to see which works to bring you the best possible results This way you will be able to do away with the ads that didn t convert as well and replace them with better ones It would also be to your advantage to sign up with Google Analytics to track where your users are from which keywords they searched for what pages they re viewing and how long they stayed on your site All these are important data to mine and will definitely help to measure your results Search Engine Marketing PPC Tip 4 Track your ROI and Conversion Tracking will help to see who is currently on your website and track visitor s behaviour A complete report based on the history of sessions page usage browser usage OS usage can be generated via Google Analytics Besides using technology to track your staff picking up the phone and the sales manager handling enquiries also have to give you input on your advertising campaign It is not the job of the marketing person alone

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/5-tips-for-your-ppc-campaign (2012-12-22)
    Open archived version from archive

  • Do you think results on SERPs are equal? | iClickMedia
    Hey we ve not even covered Naver and Baidu yet Anyway as Google has mentioned their competition is just 1 click away Forrester research in 2008 also reported that end users like you and me are always in a permanent state of readiness to switch our search portals This could be the reason why Google is doing so much to maintain their web traffic and to increase it through social platforms such as Google Buzz Just a few months back in July Biz Stone mentioned at the Chirp conference that Twitter was handling 800 milion search queries every day Twitter have also launched their paid advertising products based on real time search trends and this market changing potential of this development is undermined by Google s recent development of their Google Realtime algorithm Furthermore Google and Bing s dominance of web search is now being heavily contested by Baidu Naver and Yandex These competitors have made moves towards internationalisation Yandex offers an English index whereas Baidu has even opened office in Silicon Valley They can certainly provide a powerful and geniune threatto the status quo if they can play their cards well Search Marketing tactics in general will work because of implicit behavioural tendencies among users of search engines Users like us focus on the top results With this in mind we want to know whether all results are created equal Are there political or economical push factors behind the SERPs ranking Do these new players have a strong chance to monetise and offer true business value to their customers and advertisers What we did 3 Operating System Linus Apple Microsoft 4 Web Browsers Firefox Safari Internet Explorer Chrome Keyword phrase iphone 4 All cookies was deleted Browsers have no plug ins installed No history After each search all information

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/do-you-think-results-on-serps-are-equal (2012-12-22)
    Open archived version from archive

  • Internet Marketing has surpassed newspaper ad revenue | iClickMedia
    official beginning of the internet s reign over print as a report shows that 2010 online ad spending will exceed print ad revenues for the first time According to market research firm eMarketer 2010 online advertising revenues will reach 25 8 billion 13 9 over 2009 s ad spending Advertisers will spend a total of 22 8 billion on print newspaper ads for the year falling 8 2 Forbes noted The ability to track conversions with online advertising has made it much more attractive in a cost conscious economy Print has always been difficult to track How do you really know how many people read your ad It is different with Internet Marketing especially Google AdWords The advent of tablet computers along with behavioral and targeted advertising will provide a good opportunity for content producers and advertisers to synergize from the creative destruction caused by the internet Forbes reported iClick Media About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/internet-marketing-has-surpassed-newspaper-ad-revenue (2012-12-22)
    Open archived version from archive

  • 1 in 2 people living in Singapore are on Facebook. | iClickMedia
    family and friends upload photos of your recent year end trip poke your friends play games with your friends all on Facebook You are not alone 50 of users in Singapore are Facebook users Statistics from Facebook show that Singapore is 1 of the most Facebook savvy countries in Asia As of December 15 2010 there were 2 46 million Facebook users and an estimated 5 1 million people living in Singapore This is a 21 8 increase in sign ups from Singapore from April 2010 December 2010 This number is expected to continue to rise steadily next year Teenagers aged 14 17 in Singapore make up 1 10 of the pie while the majority came from the 25 34 age group which has 824 000 users They probably have a better disposable income and can probably log in via their smart phones About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/1-in-2-people-living-in-singapore-are-on-facebook (2012-12-22)
    Open archived version from archive

  • What you should do for your Internet Marketing efforts during this festive period. | iClickMedia
    details do get it updated across all online platforms including those you didn t know that have included your company as part of their portal 4 Look At Long Tail Search You shouldn t forget about the hundreds of long tail directories and emerging social and mobile applications that provide added exposure to customers and serve as a reference source for major local search platforms to verify and link business information using your consistent NAP 5 Enhanced Your Content Online After taking control of your listing enhance your business listings with details like operating hours methods of payment VISA MASTER Cash etc products services offered and special promotions or incentives Some platforms require some forms of monetary payment before you re allowed to change or enhance your appearance Choose wisely 6 List Your Business in Mobile Location Based Apps Customers are using geolocation apps more frequently to find nearby businesses If you haven t yet sign up for and check if your listing is on Foursquare Facebook Places ShowNearby and other LBS apps If you re not there get in there Now 7 Manage Your Listings It is very important to take control and proactively manage your listings and make updates when a location moves closes or opens Re verify listings periodically even if nothing has changed so that local search platforms have a higher level of confidence that listings are accurate and secure 8 Organic Local Search is Different from Paid Search Advertising Paid search campaigns don t take the place of local search listings Even if a business has a banner ad or paid search campaign they need to incorporate business listings identity into their management strategy Be smart about it 9 Increase Your Presence on Social Media Sites Like Facebook and Twitter Pages on Facebook Twitter LinkedIn

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/what-you-should-do-for-your-internet-marketing-efforts-during-this-festive-period (2012-12-22)
    Open archived version from archive

  • The No.2 Advertising Medium -> The Internet ! | iClickMedia
    decline in 2009 About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/the-no-2-advertising-medium-the-internet (2012-12-22)
    Open archived version from archive

  • SEO Site Audit | iClickMedia
    audit process also allows us to benchmark the site s weaknesses strengths and opportunities to improve as well as to prioritise the work that is necessary in order for a site to get a desirable position in organic search rankings In short SEO audits are very important No matter how experienced or how well verse you are in doing SEO there are always new challenges ahead new platforms to explore and new opportunities to be found Due to its subjective nature SEO thrives in a collaborative environment Both client and agency has got to work hand in hand to produce desirable results On Page SEO Features 1 Domains Top level domains and multiple sub domain levels 2 Sections Organizational hubs where categories are found 3 Categories Organizational reference points for pages and media 4 Pages Web documents in the form of computer languages xHTML PHP ASP etc and either static or dynamic It could also be a combination of the above 5 Media Documents including PDFs videos images sound and etc SEO Company in Singapore About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/seo-site-audit (2012-12-22)
    Open archived version from archive

  • Overhaul your PPC campaign for 2011 | iClickMedia
    Christmas Before you go on your deserved holidays its good to spend a few minutes and think about how you can better manage your PPC campaign for 2011 Below are some suggestions for you to overhaul your campaign in 10 days Yes its possible 10 days No kidding Day 1 Implement Sitelinks Day 2 Add Product Extensions Day 3 Set up Remarketing a k a retargeting Day 4 Target Display Ads Above the Fold Day 5 Migrate to Modified Broad Match Day 6 Test Click to Call Day 7 Target Image Ads on Google Image Search Day 8 Add Seller Ratings Closed Beta Day 9 Launch Product Listing Ads Closed Beta Day 10 Include Video Extensions SEO Consultants About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve your SEO What are SEO on site and offsite factors Internet Marketing

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/overhaul-your-ppc-campaign-for-2011 (2012-12-22)
    Open archived version from archive