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  • 9 Most Common Link Building Strategies | iClickMedia
    variance ratio Dropping a URL in a comment isn t a big deal but mixing in some anchor text in the Name section is a spammy signal Remember Google and the other search engines do not like spam Do no evil 4 Paid Links Sponsored posts Paid or sponsored links are the most common form of traditional link building This is the process of finding potential link partners or search portals and offering them cash in exchange for a dofollow link with the anchor text of the webmaster s choices Cost Benefit Not endorsing paid links which are against Google s Webmaster Guidelines but they can be one of the most effective methods of building links The traffic from these advertisement is good as well as it can boost your coffers Penalty Risk Level Depends Using a text link broker is like stamping a kick me sign to Google Whether or not they penalize your site the link networks of these firms often get uncovered and their links are seriously de weighted or removed from the index entirely 5 Gov Edu Extensions Quite simply these are the holy grail of links and have a massive impact in helping a page or website rank for targeted keywords If you do a search for a very competitive keyword in your industry you will notice that some of the best ranked websites are often affiliated to a major player in the industry Cost Benefit I wouldn t recommend a concerted effort in achieving these links Political connections can go a long way but a campaign dedicated to obtaining these links isn t the best use of time and resources However if you have the connections to get a link it surely will boost up your juice to your website Penalty Risk Level None 6 Social Media These links are fairly easy to disseminate through channels such as Twitter Facebook and YouTube however these links are all nofollowed Many big MNCs have started to incorporate social media into their internet marketing mix It is easy to introduce but very tough to make it work Cost Benefit While these links might not pass PageRank the ancillary benefits can be tremendous One powerful tweet can generate dozens of high quality backlinks across the blogosphere which will pass PageRank In all likelihood Google will become more active in monitoring and using these social signals as supporting evidence for sites that have suddenly increased their link portfolios Penalty Risk Level None Just don t turn your Twitter account into a spam zombie Remember no one likes spam If you re caught spamming you re gone 7 Link Baiting The process of generating incoming links through the creation of engaging content and tools Cost Benefit Link baiting is the most reliable long term strategy for developing a high performance domain in search engines Famous examples of link baiting include the subservient chicken Radiohead remixes and Office Max s Elf Yourself When creating link bait follow one simple rule make

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/9-most-common-link-building-strategies (2012-12-22)
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  • Google to look at deceptive black hat SEO technique | iClickMedia
    can guarantee you anything on the SERPs The thing is SERPs are supposed to be natural organic Google will not want anyone to manipulate the ranking Remember Google wants to give the user the closest matched data ever Google will examine what it can do to prevent the technique of cloaking in 2011 a practice that offers differing results to users and search engines According to Search Engine Land s Barry Schwartz Mr Cutts announced on his Twitter page that the company would seek to address the issue in the first quarter of 2011 Using the practice as part of an online marketing services strategy is against Google s webmaster guidelines and could lead to a site being removed from the firm s index Mr Schwartz pointed out He added that it is difficult to tell exactly what Mr Cutts meant from his brief message but cautioned any companies that currently use the technique they may have to be on the look out Earlier on Google also announced it had made changes to its algorithm to combat negative search engine optimisation techniques following a New York Times report on a company that deliberately used bad publicity to boost its rankings on the site Nowadays many unethical SEO companies have thought of many bewildering and sometimes insane ideas to manipulate the ranking Their days are numbered If you re looking for a reputable SEO company do search around and find one that can offer what you want at an affordable rate and with reputable examples of SEO iClick Media seeks to provide you with an effective and affordable SEO services About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/google-to-look-at-deceptive-black-hat-seo-technique (2012-12-22)
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  • Social Media Demographics Breakdown | iClickMedia
    an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve your SEO What are SEO on site and

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/397 (2012-12-22)
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  • On Page Optimisation | iClickMedia
    higher Global Monthly Searches or Local Monthly Searches depending on who your target customers are and check it with Google to see how competitive it is If you can t find keyword to use and find them all too competitive try to use Synonyms and Related Keywords and Long Tail Keywords Examples of Synonyms Dental Dentist Dental Surgeons Doctor Orthodontist Examples of Related Keywords Clinic Teeth Whitening Straighten Teeth Examples of Long Tail Keywords Florists Retail in Singapore Plastic Manufacturer Singapore Reliable Truck Dealers Keyword Density Density of keyword is important to educate the search engine that your page is indeed related and relevant to the keyword the user is searching Note that you can t overuse the keyword A small of the total content is good and don t be too repetitive because that may cause the search engine to think that you re spamming them Some examples of keywords dentist that are too spammy red roses buy red roses cheap red roses valentine roses red roses for sale Link Optimization It is important to optimize your internal external outbound links for search engines as well as to give your users a better navigation to your site Use Anchor Text when using your keyword but again too much link is no good Be reasonable Make sure not all of the links are pointing to a single site your home page Point the links to your sub pages Diversity is the key Image Optimization A good picture can catch your readers eyes That s why it is very important that image is attractive and related to your article blog post If readers sees the image it is easy for us to describe what the image is all about However Search Engine spiders are robots and are unable to read images

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/on-page-optimisation (2012-12-22)
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  • More marketing dollars for Social Media in 2011! | iClickMedia
    distant third place with 41 of respondents indicating they would spend more iClick Media Internet Marketing Tactics 2011 Budgets will also be increasing however the biggest challenge for the majority of email marketers will still be a lack of resources and staff the same problem affecting social media marketers If marketers can staff their office with talented and committed staff doing what they should be doing for their email and social marketing needs their campaign s results will definitely improve Email and social marketing will continue to get closer as more marketers integrate the two channels with each other More than a quarter of respondents said they had already formulated and implemented a strategy for making email and social work together and another 43 plan to make efforts toward integration in 2011 though some are more prepared than others Find out more about how you can use Facebook Marketing to reach out to your customers About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/more-marketing-dollars-for-social-media-in-2011 (2012-12-22)
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  • Article Submission and SEO | iClickMedia
    you should be patient as it sometimes takes several months for search engine spiders to crawl and index your website There are 2 ways to make things move quicker come up with quality articles that are comparable to your website content and conduct proper keyword research in order to know about the most widely utilized keywords and phrases You should insert these keywords into your write ups and site content so that you ll have a better online presence and pull in more page views Furthermore you must make new content pieces on a regular basis to preserve your increased rating Another thing to bear in mind is that there are end users who aren t prepared to buy your products yet they are still searching for more information as well as the best prices Again your content pieces should be insightful and enjoyable provide them with the solutions they want and persuade them that your range of products and services will be of great use to them This is a great way to line up sales as well as strengthen your standing in your chosen niche market If article promotion and SEO are done right repeat visitors to your site are assured The best thing about both of these tactics is that you ll find free or affordable resources to give you a helping hand You may utilize article submission applications and or keyword research solutions to quicken your work process and offer you more time to address other crucial concerns Do visit SEO company in Singapore to find out more About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/article-submission-and-seo (2012-12-22)
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  • How to be popular on Facebook? | iClickMedia
    your friends and their friends to like your status and become your friends then you got to talk about music sports or type the word you They analysed 1 million status updates posted in English to collate the data Apparently the more popular people are also less concerned about including their family in their updates are less emotional and have a different word usage than those with lower friend counts According to Facecook They write longer updates and use more words referring to music and sports More popular people also talk less about their families are less emotional overall use fewer past tense and present tense verbs and words related to time Quoted by Facebook com In addition if you want people to notice your status updates then use negative emotional updates because it receive more comments than positive ones Facebook s blog post also said Younger people express more negative emotions including anger and swear more They use more pronouns referring to oneself I my etc and talk more about school Older people write longer updates use more prepositions and articles and talk more about other people including their family The time of the day also affected status updates Negative word use increases as the day goes on as positivity decreases I presume this is a typical human behaviour because as the day passes you tend to get more tired physically and emotionally and hence positivity actually decreases So do you think Facebook got it right How popular are you How do you get more fans and convert your fans to become your customers Head over to iClick Media s twitter page or join our Facebook page to get regular Internet Marketing news About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/how-to-be-popular-on-facebook (2012-12-22)
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  • Which SEO company to choose? | iClickMedia
    should ask the below questions 1 What methods does the SEO company use to promote a business There are no secrets when it comes to promoting a business online using white hat techniques You are not paying a SEO company for its proprietary methods all the methods for advertising a website are quite well known You are paying the company to do all of the tedious work So when you ask what techniques the SEO company uses they should tell you in a straightforward manner If they do not then that probably means they are using illegal or at the very least short term black hat techniques that might get you a quick result but it will not last You may even be banned from the major search engines if they find out that you re spamming them and taking them for a ride Your long term reputation and search engine ranking SERPs will also suffer 2 Reputation The right SEO company should have other clients not the least of which should be itself If you cannot find a SEO company on the internet then how good do you think they really are If they can t even promote themselves properly do not expect them to do any better for you Let your SEO consultant show you some succesful SEO projects that they ve undertook Ask them questions on how they did it and what are the challenges they face If possible get your IT manager to sit in the meeting because they might ask some questions that you do not know exist 3 References Any good SEO company should be able to take you directly to clients that have a niche and be at the top of the list for their niche keyphrases The great thing about such testimonial

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/which-seo-company-to-choose (2012-12-22)
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