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  • 10 reasons to commit to Social Media in 2011 | iClickMedia
    thanks to common interests ideas Thus they are more likely to find what they are looking for and more likely to link back to you from their related site sharing your content with their visitors More branding Before social media identifying your small business with a brand that would stick with you in your market and beyond could be incredibly expensive Now you can build a brand easily and cheaply on a global scale simply by sharing relevant information for your niche via Facebook and Twitter More referrals The real power of social media lies in its ability to help you build community and from this a source for referrals People who follow you regularly and count you among their connections create a pool from which to draw More leads More referrals result in more sales leads one of the best reasons to maintain a social media presence Share helpful tips related to your niche including articles video and of course more about you and your businesses Over time this activity generates interest from those interested in the products or services you market Like being at a huge chamber of commerce mixer social media is a way to generate those all important leads that could turn into more business over time More networking The connections you develop in social media lead to yet others including partners suppliers or potentrial customers and clients you might not otherwise have met This network in turn becomes an invaluable resource one that you can draw from day to day as you speak to them through social media More opportunities Without social media your network remains limited and so do your opportunities With social media you can listen in on the news your social network is sharing in your industry 24 7 and learn of

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/10-reasons-to-commit-to-social-media-in-2011 (2012-12-22)
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  • How to SEO in 2011? | iClickMedia
    announcing the click through rate CTR of listings by keyword by ranking This is Google s way of saying we are watching who clicks in SERPs You might want to mind your first impression and create relevant non spammy titles and worthwhile meta descriptions Solely link building your way to good rankings may not work anymore as the site descriptions and content must be relevant and enticing to the search engines SERP algorithm Image Mapping Google Webmaster Tools Google now supports the uploading of XML based image sitemaps These allow you to tell Google in greater detail about your site s images It isn t just about alt tags anymore folks It s where your images are located It s the integration of your images to your local listings for example Google s new Hotpot relies on a location image for your review rating listing as a key point of the listing This is another cue from Google to get you thinking about image presence and placement In Page Analytics Google Analytics This is a very important point Google has put forth additional effort to better the Site Overlay feature and create the beta version of In Page Analytics This is Google letting us know that they can tell what message we re portraying on a site Is most of the traffic funneled into very few links Do most visits delve into the site from navigation links or content based links This means you might want to look at the CTR of internal links on your site besides the CTR of your SERP listings Organic Listings Meet Local Listings Outside of specific Google products we must adhere to the additional offerings put forth by the search giants Recent Google SERPs now feature the absence of the local packs in favor of organic listings coupled with local listings How can we take advantage of this Ensure that your local listing is a sibling of your site Everyone is going location based Be in the know on how you can utilise this to gain more traffic Your local listings need to feature your URL first and foremost as well as a description relevant to the content on your home page On site ensure that you have your location s address in text in the site footer or if you have many locations feature a text based location sitemap Go a step further and provide links to local review sites such as Yelp Citysearch and Hotpot to help build your sites review and ratings Be Social Be the voice in your community Much was made late last year about a report that Google and Bing take Twitter and Facebook linking activities into consideration to some extent as a ranking factor as well as the authority of those providing the links However the true impact of these social signals from Twitter and Facebook on organic search results is arguable No one knows exactly how much weightage they receive but we do know that they

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/how-to-seo-in-2011 (2012-12-22)
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  • Google AdWords – Enhanced CPC | iClickMedia
    conversion tracking data in your account Google said using this bidding option will result in more conversions while maintaining or reducing your overall CPA Why use this Google gives three ways it helps Adjust your bid depending on how well a particular search or display network partner site in the Google network has converted for you in the past Recognize when specific words within a keyword e g printer convert well and adjust your bid when users search on variations of these terms e g best canon printer in singapore Detect attributes such as the user s language settings location operating system and browser and analyze how these attributes may impact the likelihood of your ad converting To turn this feature on you need conversion tracking enabled and then go to the the Bidding and Budgeting section of the settings tab for your campaign and select the checkbox under Enhanced CPC Here is a video demo About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/google-adwords-enhanced-cpc (2012-12-22)
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  • Yahoo and Bing Search Alliance | iClickMedia
    relevant results faster and provide more value for advertisers and better results for web publishers How Yahoo and Microsoft will work together Search ad inventory from Yahoo Microsoft and their respective partners will be combined into a new unified search marketplace Microsoft will acquire an exclusive 10 year license to certain Yahoo search technologies Microsoft will manage the technology platforms that deliver the algorithmic powered by Bing and paid powered by adCenter search results Full implementation of the terms of the search alliance is expected to occur within 24 months following regulatory clearance Yahoo s Sales team will exclusively support high volume advertisers SEO and SEM agencies and resellers and their clients and Microsoft will support self service advertisers In addition Microsoft adCenter will be the platform for all search campaigns How Yahoo and Microsoft will compete The Yahoo and Microsoft Search Alliance does not include each company s display advertising web properties and products email instant messaging or any other aspect of the companies businesses Each company will maintain its own separate display advertising business and sales force Yahoo and Microsoft will innovate their own consumer search experiences to compete for search users and search queries Yahoo and Microsoft will service their respective publishers also known as affiliate search partners Yahoo will continue to syndicate its existing search affiliate partnerships Talk to iClick Media about using Yahoo and Bing to drive traffic to your site and ultimately bringing up the profit iClick Media Your Preferred Internet Marketing Specialists About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/yahoo-and-bing-search-alliance (2012-12-22)
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  • How to integrate SEO and Web Design? | iClickMedia
    story and bring design to life If Flash or Silverlight will make the overall site experience more enticing and interactive then designers should implement them accordingly The SEO Team If a designer tells a story then the search engineer provides directions to the lecture hall where it s told The SEO side focuses heavily on traffic and visibility believing a website must be seen to be heard Now here s a surprise Remember those cool technologies the creative team wants to use Well SEO wants to use them too They re just more cautious While an SEO friendly website doesn t need to be straight HTML SEO teams must take into consideration search engine spiders Even if a site uses AJAX key content must be accessible to spiders for indexing This is where the 2 teams lock horns When creative says Flash SEO counters with CSS When creative wants rollover navigation SEO wants text based So what s more important the experience or the traffic Which side is right The Compromise It can t all be about Search Engine Optimization If you drive traffic to a site and user experience is sub par you disappoint not only the user but the client as well Conversely what good is an eye catching website if no one can see it The Internet is big enough for both experimental webdesign and search optimization It is big enough While not always easy the web designer and search engine engineer can find ways to achieve both creative and search interest without sacrificing the integrity of either The key to such compromises is education Creative must understand how SEO works SEO must also comprehend the importance of certain design elements to branding and messaging Both must also consider how visitors will reach the site Will they

    Original URL path: http://www.iclickmedia.com.sg/web-design/how-to-integrate-seo-and-web-design (2012-12-22)
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  • Do SMEs need a website? | iClickMedia
    careful consideration Many probably most businesses do need a site especially if you sell through it directly It s just about making that decision for the right reason not just investing because everyone else is doing so Think genuinely and carefully about whether your business needs a website or if you need to keep your existing website hint if you re embarrassed to hand out business cards because they have your site on them or you haven t updated it in years you probably don t And if You do Really Need a Site So you ve thought long and hard and decided that yes your business absolutely couldn t continue to function without a website You ve decided that Your business benefits from having a website in a tangible measurable way that than pays for the effort expense and time that goes into it or that there is the potential there for it to do so You operate in a niche where there is evidence that a quality website can drive sales or new business Now comes the really interesting challenging part Go full out for your web site Treat it like a key member of your team It is like an invisible salesman selling for you 24hours a day Treat it like you would a 10 000 machine you just bought working day and night to give you a return on your investment Treat it as if that life or death of your business depends on it if you really need your site it does I m sure you ve seen plenty of small SMEs websites that are obviously half thought out poorly maintained and obviously don t work for their owners You may even be guilty of owning one yourself This is about not having that site

    Original URL path: http://www.iclickmedia.com.sg/web-design/do-smes-need-a-website (2012-12-22)
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  • Facebook is a Growing, Global Force | iClickMedia
    statistics didn t degrade for Facebook in any way For 10 times the spend we delivered ten times the results with no end in sight With Google performance often gated by the ability of a brand to build brand awareness and drive visitors to the search engine Facebook seems to have accelerated growth in its inventory Facebook marketing is both the top of the funnel and the bottom And it isn t just the U S As stated above we saw results in seven countries Facebook was consistently strong and in fact even stronger within Asia Pacific countries We are seeing Facebook moving from a fan page to an effective advertising vehicle for promoting our campaigns and programs according to Corey Carrillo senior manager of paid search at Intel Corp which has done several promotions and campaigns on Facebook and performance has been ramping up throughout the year We expect to be using Facebook as a consistent part of our overall media mix in the coming year iClick Media Singapore About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/facebook-is-a-growing-global-force (2012-12-22)
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  • Social Media Measurement – 6 key metrics | iClickMedia
    a measure of how actively your audience is engaging with or talking about your brand or company A few of the key metrics that go into the calculation include Blog comments Twitter retweets and tweets Facebook interactions YouTube interactions Social media brand mentions 4 Social Media Referrals Likely one of your ultimate goals of a social media campaign is to drive visitors to a site where a conversion can take place Measuring social media referrals to your site is thus a critical component of a social media measurement dashboard In order to properly measure social media referrals there will need to be some set up and configuration with your web analytics tool Once this has been completed you ll be able to measure social media referrals that can be tied directly to your efforts as well as social media referrals that aren t directly attributed to your efforts Over at iClick Media Singapore we recommend the use of Google Analytics tool to measure your website s effectiveness 5 Social Media Conversions You ll likely be judged based on the business value that you deliver through your social media efforts so just showing metrics e g connections and audience engagement won t impress your clients You need to show how these types of metrics translate into conversions that provide value to your company Even better co relate those statistics and translate that into actual dollars and cents A CEO of a company will look at the bottom line more than any other numbers If you ve properly set up and configured your web analytics tool to measure social media referrals and you ve defined your site goals then you re ready to measure conversions You should measure conversions from each social media channel and then roll it up into total conversions

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/social-media-measurement-6-key-metrics (2012-12-22)
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