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  • Anchor Text or Link Relevancy? | iClickMedia
    and your industry focused directory Blogs Guest posting is a great way to get links that will bring traffic back to your website Submit posts to blogs that are devoted to web design with your best web design content However many blogs actually uses the nofollow tag so no link juice will be pass over The thing about doing this is that we want the user and the general public who are interested in your products services to see and know about you It helps to build your brand to your target audience Long term strategy its a no brainer Social Mentions Google and Bing use social updates from Twitter and Facebook in their calculation of what s popular Be sure to use relevant keywords within your tweets and Facebook updates as these can be related to the link in the update In fact if you can build a viral piece of information that can tremendously boost your SERP both directly and indirectly Image Links For good keyword relevant image links you re looking at doing the same thing you would do to optimize the image for search The image that your website is linking to should use your keywords in the file name and the alt tag Link Requests If you re asking other webmasters make sure the site and page you are requesting your link upon is relevant to your site s main keywords Can This Actually Work I ve done some research on some of my clients and their competitors looking at information such as where they build their links to mostly to the home page or a mix to their home page and internal pages what anchor text they use keyword rich or a mix of keywords and brand business domain the types of links they

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/anchor-text-or-link-relevancy (2012-12-22)
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  • What is The Most Effective ways to use Negative Keywords? | iClickMedia
    list So you simply identify the modifiers or adjectives that would cause your ads to trigger for undesirable traffic Here are some other examples You sell high end leather furniture Negative keywords repair cleaning discount bargain clearance You are a regional bank financial services company Negative keywords advice employment school bailout You sell designer handbags Negative keywords cheap imitation wallet luggage any brand you don t sell You own a car dealership Negative keywords auction classifieds racing pixar any brand you don t sell Broad Phrase and Exact Match Before we move on let s take a closer look at how broad phrase and exact match work Let s start with the word tennis racquet If you use broad match with your campaign then any keyword that has any of those variations will trigger your ad like these below When you use phrase match any keyword phrase that uses words before and after tennis racquet will trigger your ads If you switch to exact match then your ads will only be served up if a searcher types in tennis racquet It s important to see this difference so you can better understand how negative keywords will help you If you use exact match then you really don t need to use negative keywords You only need them for broad match and phrase match Broad Match Phrase Match Exact Match tennis graphite tennis racquet tennis racquet racquet tennis racquet buy tennis racquet buy tennis racquet tennis racquet photos tennis balls Benefits of Using Negative Keywords There are many benefits to employing a negative keyword list You can probably guess many of them by now Let s look at the effect of negative keywords on Quality Score conversions and leads and the visitor experience Quality Score Quality Score increase Ad position increase Max cost per click CPC decrease Conversion Leads Conversion rate increase Qualified leads increase Cost per conversion decrease Profit increase Visitor Experience Relevancy increase Bounce rate decrease Brand association increase Conversion rate increase Negative Keyword Tools There are many tools available to help you identify negative keywords Some keyword tools have a negative keyword tool built in so check for that and try it out They also should have the ability to check for synonyms You can also just use a thesaurus If you are using the Google Keyword Tool paste your website URL into the website content box and check the results It will show you keywords that come up and if any are undesirable then add them to your negative keyword list You may also want to change your copy on your site to reflect only your targeted keywords This will help you with your SEO as well You can also use your website analytics tool Check to see what keywords were used to find your site Also look at your monthly keyword report for keywords to add to your negative keyword list Your PPC campaign reports will hold some valuable information Look specifically at the search query

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/what-is-the-most-effective-ways-to-use-negative-keywords (2012-12-22)
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  • Don’t be overly obsessed with anchor text | iClickMedia
    Already The magic of exact match anchor text in links has been a false idol in SEO for far too long Linking with an exact match one or two word keyword or phrase isn t always natural When people who aren t thinking about SEO link they do it with the brand name or with the URL or with click here They don t regularly link with health insurance or a perfect money term tidy and neat in their hrefs Link builders have obsessed over anchor text with good reason for a long time Unfortunately it s become another manipulated signal A natural link profile includes obscure or unanticipated text along with some examples of exact match text It includes the brand name and the URL A spammy link profile includes way too much proportionally short perfect matching anchor text That just isn t normal Anything that gets manipulated gets modified Anchor text joins a long list of practices SEOs have used and abused Although it seems to still be effective at Bing Google has adapted and made changes to the algorithm to account for it It just hasn t worked very well so far Surely Google s foray into social media for additional signals of relevance is an attempt to dilute the over abundance of link spam on the web at least in part Even a search engine as sophisticated as Google has trouble keeping the weeds at bay because the internet is a big place and we are far from perfect as a Google employee recently conceded If you were a search engine where would you look to combat your over reliance on links and anchor text Surely on page elements are important useful unique and high quality content matter more than ever Look to Link Age Link age is an important but often overlooked factor in search algorithms especially Google s Not all links are equal no doubt and not all links need to be aged Get a link from The Straits Times Congratulations and I m sure you ll see the juice from that make a difference in your ranks right away Score five links on some random blogs that get crawled maybe once every three weeks Those will likely need to be aged for a few months before they give you their full SEO reward Ranking takes time not only because the process for growing a link profile is slow but also because the actual scoring factors of a link internal PageRank anchor text context neighborhood relevance recency transience need to be aged and vetted over time Sound link building takes time Links you secure today may not give you the full punch those same exact links give after they ve been live online for 6 or 12 months That s why pages that have earned rankings through natural quality and aged links always earn a sort of inertia that makes them very hard to move SEO work you do today should still pay dividends

    Original URL path: http://www.iclickmedia.com.sg/web-design/dont-be-overly-obsessed-with-anchor-text (2012-12-22)
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  • 2011: Bing Instant, Social Search & Social SERPs, | iClickMedia
    Google and Bing will incorporate Likes into their search algorithms Google and Bing have both demonstrated that they consider social signals good predictors for gauging relevancy in a user s search Between Google introducing Shared by results from Twitter Facebook and Buzz and Bing rolling out Liked results via Facebook into SERPs a further step to incorporate this social data into their search algorithms is likely Its time to look into your own Social Media campaign integration Bing will expand their own version of Instant search from the properties e g Images to their main web results Now that Google s rolled out Instant Bing is likely to follow suit with its own version of Instant search While Bing s Instant features are currently limited to Bing Images we expect to see this eventually integrated into their main search results page The of searches generated from mobile devices will increase significantly as new smartphone and tablet devices enter the market As smartphones and tablets continue to grow in affordability and usage the market will see big increases in consumer demand for the devices Likewise as enterprises look to mobilize their workforce and integrate usage into their business mobile will account for an ever larger percentage of Internet access As the user numbers climb so will the number of searches issued from these devices Salesforce com will change its name to Cloudforce com In 2011 Salesforce will extend itself beyond a focus limited by its moniker and will work to position itself as the top platform for all work productivity applications not just sales centered applications extending accessibility to everyone in the cloud for a broad cross section of applications From there Salesforce will gather insights as to which of these applications perform best for customers then acquire them What These

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/2011-bing-instant-social-search-social-serps (2012-12-22)
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  • PPC in 2011 | iClickMedia
    kinks to enable PPC advertisers to make meaningful bid changes based on attribution data Thank you PPC almighty Death of the Keyword OK so maybe that is a bit dramatic Keywords aren t going away in 2011 but what will be making a quiet exit is extensive keyword management So many PPC managers are caught up in an endless cycle of micro managing their keywords and keyword bids Third party management tools are allowing for increasingly more intelligent bidding rules and Google is working on their own automated bid rules too In no way am I advocating ignoring your keyword performance What these tools do is free up your time for other tasks In the New Year more people will realize that their time is better spent on tweaking ad copy creative and landing pages for true conversion optimization Maturity of Facebook PPC The Facebook PPC platform made huge strides in 2010 both in functionality but also in saturation to the PPC advertising crowd at large More people are using Facebook 500 million and growing More advertisers are testing and getting good results from Facebook PPC These two elements combined are pushing the folks at Facebook to continue improving and innovating with their advertising platform In 2011 look for capabilities to add new types of creatives stronger reporting and analytics and new controls a la ad rotation Compounded Complexity And if your head wasn t spinning already the greater world of Search Engine Marketing is only going to get more complicated in the New Year With each new feature or tactic comes a new set of rules that will rewrite your PPC strategy No longer is SEM as simple as loading a keyword an ad and a prayer Ad copy creative and landing page optimization are now taking a front

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/ppc-in-2011 (2012-12-22)
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  • Use Social Media to boost your SERP ranking | iClickMedia
    going to conclude that your site is indeed relevant to actual human beings Which begs the question how do you go about getting hundreds of social media backlinks Social News Promotion Search Engine Optimisation SEO While some social networks are more for interacting with other users others are geared more toward sharing content such as StumbleUpon Digg and Reddit to name just a few These are the kind of social sites you want to target for you social link building When content is submitted to one of these sites users can vote it up or down When a user votes it up it gets a link on that user s profile page Score Goal If there are enough users who vote for a piece of content it appears on the home page In the case of Digg or Reddit both have a PageRank of 8 That means a link from a trusted site Super score Wonder goal Then there s all the traffic that actually gets pushed through to your site This usually leads to additional residual links such as from bloggers and tweets Social Links Aftermath So you ve made a piece of content viral and you have hundreds of social links what has that done for your products pages or rankings on competitive terms For starters you ve created an additional page on your site with a lot of trust and authority For example a virally successful piece of content will often a obtain a PageRank of 2 or 4 within a few months of going viral This does two things for your site It has given your overall domain more authority with the search engines This means that optimized pages across your domain will rank a bit better You ve created an opportunity to better interlink your site and redistribute some of that juice more efficiently Basically once your content page has amassed some authority you can then link to one of your products pages from it and send some of that juice over So now that you get how social content sites can be used to support your SEO the question is how do you actually leverage them If Content is King then Context is the Church There are two main things you ll need to pull off a successful social content push A refined content strategy The first step is reconciling your branded content with what appeals to social content users You see while some kinds of content works on with the social content users in general certain kinds of niche content are more appropriate for some sites than others For example top 10 lists tend to be popular across all social content sites But a list of top 10 italian restaurants in Singapore might work better on one site while a post about the 10 most important examination tips will work better on another So once you have an idea of what kind of content you ll be producing research what social content sites

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/use-social-media-to-boost-your-serp-ranking (2012-12-22)
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  • 6 trends to watch in 2011! | iClickMedia
    have started to use Foodspotting when I travel And have you seen Path ShowNearby is also 1 of the top downloading apps on the iPhone 2 Semantic technologies Hard for the layperson to grasp but the applications will continue to improve and impress Imperfect but interesting Qwiki iGlue Wolfram Alpha and Evri 3 Crowdsourcing crowdfunding crowdproducing You ain t seen nothing yet in terms of what crowds can do Real time traffic from Waze crowdfunding through Kickstarter and Profounder and many more examples not yet built will be transforming business creativity production process 4 QR Codes I m still wrapping my head around them but they are worth watching learning more about and using 5 iPad and other tablets I ll be honest I don t love my iPad But really it isn t a lack of love for the device which is sleek and überportable The applications don t do it justice You can t just port what was on the computer to the iPhone and then to the iPad You have to think differently In 2011 some companies will do just that And to be very honest iPad needs to enable Flash to be fully accepted by the techies 6 Apps commerce and communities When was the last time you bought software in a box That activity will continue to decrease I m pretty sure the Apple App Store will have plenty of competition cropping up in the next year including the Chrome Web Store Google Apps Marketplace and all the mobile device specific stores as well as apps communities such as OneForty com Developers will have more and more outlets for different versions of the apps they re producing Marketers will get into the game as well Way into the future I know 2011 isn t the

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/6-trends-to-watch-in-2011 (2012-12-22)
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  • 2010 Social Media Trends | iClickMedia
    1 billion in 2011 Even if you don t understand why people adopt and purchase virtual goods those numbers are nothing to sneeze at 3 Gaming not just for kids This trend is still heading up up up You re missing the boat if you think casual and social game playing is a passing fad According to a study by market researcher NPD Group 56 8 million U S consumers have reported playing a game on a social network That s 20 percent of the U S population In their report The Future of Social Gaming 2011 Inside Network predicts the social gaming market will reach 1 25 billion Would you want a slice of that 4 Twitter transforming communications Yes still doing it At the same time Facebook is transforming the way we view privacy and what how and how much personal information we share Watch out for Twitter this year 5 Niche networks Good for marketing I m still convinced that niche networks are valuable for smaller more concentrated and highly targeted numbers Get beyond the giddiness of having hundreds or thousands of likers on your Facebook Page and you can create real value for your company customers vendors or targeted consumers by using niche networks Industry specific social networks are good for professional networking and information exchange while open relevantly themed social networks are helpful for marketing branding and customer interactions Despite Ning no longer offering free networks I find that many niche topic specific custom networks are still being built on the Ning platform But your own niche network is a beast to build and manage without resources That s why Facebook Pages are the low hanging fruit of niche branded communities 6 Augmented reality Really here Yes it is here but still on the fringe

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/2010-social-media-trends (2012-12-22)
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