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  • How often do you use Facebook in the loo? | iClickMedia
    s right It is humorous to survey people about Facebook bathroom usage But seriously this is the kind of study I absolutely love as it proves something you sort of suspected in the first place Quoted in the press materials announcing the study Edward E Rigdon a marketing professor at the J Mack Robinson College of Business at Georgia State University points out I imagine most people carry their phone with them in pocket or purse People receive emails on their phone alerting them to Facebook messages or postings and many people respond by reflex And others just go hide in there with their phone to get out of work And for marketers the lesson is simple Says Rigdon This study illustrates one of the ways in which marketing is changing it is becoming more ubiquitous Marketing is everywhere and anything can be marketing Wouldn t this be the perfect opportunity for makers of hand sanitizers to reach audiences and guilt them Tagline We know what you re doing you filthy thing you Perhaps those Charmin bears could set up a Facebook profile They don t exactly have a favorable presence on Facebook as it is What s more AIS found that potty poking was higher among women Some 54 of female respondents admitted to doing it compared to 46 of male respondents Of course it doesn t take a biologist or anthropologist or psychologist to point out that it s much harder and weirder to Like something while standing at a urinal Though that s not to say it isn t done The study raises a host of other interesting questions Would these numbers have been higher if so many people weren t playing Angry Birds in the bathroom stall Which phone platform iPhone BlackBerry Droid is preferred among

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/how-often-do-you-use-facebook-in-the-loo (2012-12-22)
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  • What is Facebook’s advertising revenue? | iClickMedia
    now come from small and medium size companies that make use of its self serve ad system a model that turned Google into a 200 billion behemoth during the past decade According to an estimate from eMarketer Facebook took in 1 86 billion in worldwide advertising revenue for 2010 a 151 increase over the company s estimated 2009 advertising revenue of 740 million worldwide Not surprisingly the majority of that 1 21 billion was earned inside the U S But what is surprising is the majority of revenue 60 or 1 12 billion was earned from smaller companies in 2010 those more likely to be using self serve tools rather than work through a media agency That s greater than the 740 million coming from major marketers like Coke P G or Match com Those advertisers are really juicing Facebook s growth said Debra Williamson principal analyst at eMarketer They buy advertising in bulk They ve done it for years on Google and now they re taking that expertise to Facebook The estimate adds weight to the leaked revenue figures that came out of the company s recent funding round with Goldman Sachs which could put as much as 2 billion into Facebook s coffers without an IPO Reuters reported that based on Goldman s offering plan the company had made 1 2 billion in the first nine months of the year suggesting that an annual run rate of 2 billion is a little high Facebook Advertising Spending iClick Media About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/what-is-facebooks-advertising-revenue (2012-12-22)
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  • Americans say no to regulation of search engines | iClickMedia
    survey found that over three quarters 77 of U S adults were against any government regulation of how Google and other search engines rank their results Just 11 of respondents said regulation was necessary and just as many 12 were unsure Overall Rasmussen found the vast majority of users were happy with the current performance of search engines the most likely reason many feel no regulation is necessary In fact 89 rated their search experiences as excellent or good and 78 are loyal to one brand Just 19 of Rasmussen respondents used more than one search engine Google is by far the most popular search engine handling around two thirds of all search queries However search engines still have some way to go to ensure users are returned appropriate search results Despite their overall satisfaction with search engines 70 of users felt that a substantial amount of data returned was irrelevant About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/americans-say-no-to-regulation-of-search-engines (2012-12-22)
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  • What is Bing’s market share? | iClickMedia
    iClick Media investigates Bing powered search received 25 77 percent of searches for the month with Yahoo Search and Bing receiving 15 17 percent and 10 60 percent respectively The remaining 70 search engines in the Hitwise Search Engine Analysis report accounted for 4 57 percent of U S searches iClick Media Percentage of Searche among Search Engine Bing success rate highest for December 2010 Bing and Yahoo Search achieved the highest success rates in December 2010 meaning that for both search engines 81 percent of searches executed resulted in a visit to a Website Google achieved a success rate of 65 percent up 1 percent over the previous month The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding the information they are seeking iClick Media Success rate of Search Engines About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/what-is-bings-market-share (2012-12-22)
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  • What is the E-Commerce trend on Alibaba’s Taobao Mall? | iClickMedia
    the announcement in November of Taobao Mall s independent web domain Taobao Mall set a record for the most daily sales 141 17 million during a special Singles Day promotion Following its launch Tmall com was almost immediately ranked 24th among all of mainland China s websites and number one among all mainland Chinese business to consumer websites according to Alexa Internet a web metrics company In 2010 men made up more of the online shop population 54 and spent more but women bought more items Men tended to purchase pricier goods such as consumer electronics household appliances and sports shoes while women opted for clothing food and accessories Even within the same product category such as clothing men spent more on average than women Chinese are also shopping on their mobile phones with sales on Taobao s mobile platform of up to 5 58 million per day and 17 million daily unique mobile visitors The top 10 best selling items were in descending order mobile phone credit women s clothing consumer electronics men s clothing online gaming cards skincare products snacks and other dry food items sports shoes and bags car accessories and books and magazines Zhejiang province showed the biggest year on year gain 52 in gross merchandise value GMV or the value of merchandise sold across the platform followed by Shandong province and Hubei province which grew by 46 and 37 respectively The top 10 areas with the highest GMV in 2010 were in descending order the provinces of Guangdong and Zhejiang Shanghai Jiangsu province Beijing and the provinces of Shandong Fujian Sichuan Liaoning and Hubei There is such a wide variety of products being sold on Taobao like fish vegetables and other groceries it s really becoming the Walmart of China an Alibaba executive in Hong

    Original URL path: http://www.iclickmedia.com.sg/web-design/what-is-the-e-commerce-trend-on-alibabas-taobao-mall (2012-12-22)
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  • What is the Regulations for Paid Tweets & Sponsored Posts in UK? | iClickMedia
    that Handpicked Media a company that represents the commercial interests of bloggers from the world of fashion beauty culture food and lifestyle has been operating in breach of the Consumer Protection Regulations Handpicked Media was investigated last year after the OFT said it was concerned that individuals engaged by Handpicked Media were publishing online content which promoted the activities of Handpicked Media s clients without sufficient disclosures in place to make it clearly identifiable to consumers that the promotions had been paid for Heather Clayton senior director of OFT s consumer group in a statement said The importance of online advertising continues to grow We expect online advertising and marketing campaigns to be transparent so consumers can clearly tell when blogs posts and microblogs have been published in return for payment or payment in kind The OFT does not give specific details of the case or cases investigated Up until now celebrities have so far been tweeting freely in the U K about products they are being paid to endorse Elizabeth Hurley who has worked with Estee Lauder for 17 years regularly mentions the company s products in her tweets but without declaring her relationship with the company This week Ms Hurley defended her position by tweeting It s hardly a secret that I work for Estee Lauder Love telling u about their products they re the best xx Celebrities can be paid a lot of money for tweeting about a product According to U S company Ad ly which matches celebrities with brands celebs such as Kim Kardashian and Snoop Dogg can make 5 000 or more for a single tweet Ad ly is rumored to be expanding to the U K this year If you would like to find out more about how you can use Social Media

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/what-is-the-regulations-for-paid-tweets-sponsored-posts-in-uk (2012-12-22)
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  • What is the time frame to experience positive returns on PPC campaign? | iClickMedia
    seasonality and promotions you can t be 100 percent certain of the decisions you re making about the performance of your ads To help make this point iClick Media look at some client data to see how latency impacts their sales based on the different types of businesses they run One company is driven primarily through sales and promotions The other business has consistent demand and slight seasonality The amount of latency in their orders is very different and therefore the cadence that you can make decisions about the marketing dollars spent is typically easier to forecast However there are periods where this data shifts by 2 percent or more which can impact results that otherwise wouldn t be explained if this data wasn t monitored iClick Media First Visit Graph About 30 of sales are driven on day 0 or the same day as the initial click and between 20 and 30 percent of the sales volume doesn t come until 21 days or more after the initial click This long latency period makes it difficult to make decisions on the first day of a campaign launch However if you understand this data is how your customers respond to your ads you can forecast from these results Help educate senior leadership on the expected latency curve Also when promotions and sales really started to kick in around the holidays the amount of sales that came within 24 to 48 hours of the initial click doubled This is a significant shift and gives great insight into consumer behavior and the impact sales can have on driving immediate revenue to the top and bottom line Summary When thinking about your search spend or launching your new Pay per click PPC campaign it s important to understand this data and bake it

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/what-is-the-time-frame-to-experience-positive-returns-on-ppc-campaign (2012-12-22)
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  • What is a Business Blog? | iClickMedia
    on can be distracting Try to use fresh paragraph for each sentence so the words aren t all clumped together Place any calls to action high up in the copy and not at the end where they re likely to be missed Contribute Some Guest Posts One of the best ways to build a following for your blog is to contribute to other industry blogs Guest posts will earn you inbound links to your own website which the search engines appreciate but it s also a great way to get attention for your own blog Get chatting to the editors of leading online portals for your industry and see if you can negotiate a placement Be Sociable Beyond Posting A blog is meant to be the beginning of a conversation Don t simply post and consider your job done take the time to read and respond to comments Your blog is not a dumping ground It s also important to socialize online in order to promote your blog Use Twitter Facebook forums and any other social platforms that are relevant to your sector In fact build your website using web2 0 friendly tools Get your fans and friends to spread your message By making friends and engaging with people elsewhere online you ll drive more people to your blog and encourage valuable inbound links Don t be Scared of Outbound Links People get frightened of linking out from their blogs and for good reason Search engine robots follow links and so outbound links can whisk them away from your site From an SEO point of view I can perfectly understand that However the web is a very viral and social place By linking to other websites when it s relevant and giving that valued link juice when it s appropriate you make it more likely that other blogs and commentators will link to you If we all behave selfishly then we all lose out Encourage Repeat Visits Make it easy for your reader to come back to your blog Let them subscribe to your blog offer to e mail them when a reply is made to their comments encourage them to sign up for newsletters Do everything you can to make the casual guest a repeat visitor This ensures that when they come to buy the product or service you offer your organization is at the very front of their minds Use tracking tools such as Google Analytics to track your New and Returning visitors Look at the top pages that your users are reading and see how you can get them to visit the other pages Think of tactics and strategies to get the user to stay longer at the pages Make Your Blog Easily Found Hopefully you now realize that your blog does much more than simply feeding the search engines Promote it throughout your site on your home page and at the end of the buying process If you send out any e marketing then include links

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/what-is-a-business-blog (2012-12-22)
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