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  • iClick Media’s guide on “How to increase your Twitter following?” | iClickMedia
    or phrase the less tendency users have of having a typo error 3 Account Information 1 of the most important things to fill up is the bio under your account name If you missed that out other users might think you re not the real thing Even if they think you might be without the bio information you are missing out on a huge chunk of potential eyeballs Brand value No good 4 Use Twitter share information and follow people Twitter is not 1 dimensional Do not expect 10 following but 10 000 followers It just doesn t happen that way You have to be engaged on Twitter follow people read about them re tweet those messages and etc Get involved and your followers will follow you if they think you are sincere Do Not Spam 5 What to do with complaints With social media such as Facebook and Twitter you can never avoid a customer complaint However having said that never ever ignore that complaint as though you ve never seen it Your customers will remember They in return will make sure you regret not seeing that complaint Instead take the complaint offline and address their issues They will be happy You will be happy They will spread the good words about how you manage their issue Everyone s happy 6 Don t bombard links to everyone You ve seen many accounts such as thenewpaper or cnn tweeting relentlessly on your twitter They have the authority and users actually like reading the latest news instantly However your account is not a news agency nor a publisher Don t keep on spamming links to your site Instead you can tweet about non business tweets such as your lunch about the weather and etc Your followers are human beings too They

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/iclick-medias-guide-on-how-to-increase-your-twitter-following (2012-12-22)
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  • Which celebrity has the most number of fans on social media? | iClickMedia
    s eight month reign as the most liked living person on Facebook Social media statistics service Famecount says that Eminem now has roughly 8 000 more fans than Lady Gaga who until this week had a lead of only 1 000 over the white rapper Now both stars are closing in on the 29 million fan mark shy by over 100 000 Eminem has been picking up more than half a million new fans a week but apparently Rhianna s Facebook fandom is growing faster making her what Famecount calls the one to watch And when Twitter and YouTube factor into the rankings Eminem comes in third after Lady Gaga and Justin Bieber respectively iClick Media readers how do think the differences in social media rankings affect sales of these stars music and films I m telling you it does makes a huge difference Imagine if you are Lady Gaga having a fan base of 28million What does that imply You can skip conventional mass marketing and use your fan base as the main source of marketing It is free fast and direct Isn t that better than throwing millions around on tv or radio and not knowing the ROI In fact it probably takes about 1 of respondents and it could be well worth your effort We haven t even talk about the viral aspects yet Let s take a look at this chart below that depicts 4 stars namely Michael Jackson Lady Gaga Eminem and Rihanna iClick Media Celebrities on Social Media Are you on Social Media yet Contact iClick Media for a non obligation discussion today Social Media Marketing About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design

    Original URL path: http://www.iclickmedia.com.sg/web-design/which-celebrity-has-the-most-number-of-fans-on-social-media (2012-12-22)
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  • Rolls Royce is utilising Facebook, Twitter & Youtube for its Phantom series. | iClickMedia
    company s largely conventional mode of marketing Rolls Royce has always pride itself on its selection of high premium advertising platforms targeting at the super affluent This change in its marketing initiative may well be a winner due to the way the advertising campaign is structured More on the Phantom Phantom debuts at the Geneva Motor Show on 1 March 2011 and will serve as a working test bed for a global tour that takes place in Europe the Middle East Asia and North America In preparation for the debut Rolls Royce will also launch the website www electricluxury com this week a portal to fuel a wider global debate seeking views on the question of electric luxury from media VIPs and stakeholders The site will also deliver regular updates of the car s progress while on tour Other platforms such as Facebook Twitter and Youtube are also being leveraged by the brand in a bid to garner feedback When asked if digital marketing component marks a permanent shift from its traditional approach to a more integrated one with digital being a key component CEO Torsten Müller Ötvös pictured said I think so If we are not leveraging on digital we are missing out on a segment of consumers who could be our potential customers Rolls Royce 102EX Phantom Picture Source http www extravaganzi com With 102EX the company hopes to carefully test the opinions and reactions to alternative drive train options of a range of stakeholders including owners enthusiasts members of the public and the media With this vehicle we begin an exploration into alternative drive trains seeking clarity on which alternative technologies may be suitable to drive Rolls Royce motor cars of the future said Müller Ötvös iClick Media About the Author iClick Media iClick Media is an

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/rolls-royce-is-utilising-facebook-twitter-facebook-for-its-phantom-series (2012-12-22)
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  • Google Social Search Update | iClickMedia
    Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve your SEO What are SEO on

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/google-social-search-update (2012-12-22)
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  • Should marketers judge the success of SEO on keyword ranking alone? | iClickMedia
    great ego booster a great brand booster Having said that iClick Media has always been sure and confident that focusing on position especially for that 1 phrase or few phrases are actually pretty detrimental to the campaign It is really a not so good idea Here s why High risk Search Engine Optimisation is a very competitive industry You never know when you will achieve that desired position and when you will be removed from that position You can never find out your organic click through rate CTR and how well that traffic can convert into paying customers at your shop Can you get a hole in one on your first month of playing golf Sure you can if you are lucky For Search Engine Optimization it is terribly hard Many advertisers say Yeah ok we ll pay you more for that effort The catch is we want you to accomplish it in 6 instead of 12 months It is akin to saying you want to beat a professional boxer in the ring with your 6 months worth of training Yes its that bad Maybe its a tad exaggerating but you get my drift You might invest heavily and yet never get to where you desire Competitiveness There will always be a competitor who has more advertising budget to work with He or she might also be tougher smarter or even sneakier If you can win the top 10 spot someone else can snatch that away from you Be prepared to fight for what you desire It is a process not the end result Marketing metrics should be made in terms of bottom line metrics and not using keyword ranking as a success metrics Keyword ranking is a technique or a range of techniques not a result Advertisers should be

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/should-marketers-judge-the-success-of-seo-on-keyword-ranking-alone (2012-12-22)
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  • Internet Marketing Budget for 2011 | iClickMedia
    is suitable for you iClick Media is glad to share with you the views by Brand Marketers Agencies Technologists Others iClick Media Digital Investment Do you know that Brand Marketers place higher priority on their own websites be it a portal or microsite for online promotions and that Social Media Network Facebook comes in a close second However for Media Agencies or Advertising Agencies they actually place higher emphasis on Facebook as compared to the website 1 reason could be they can design the Facebook plugin and use that as an online front as compared to a website which primarily serves the function of disseminating information and not so much as an interactive platform Facebook ad spend is on the rise and will definitely see an increase this year based on the fact that 80 of marketers wants to increase their online exposure this year More importantly 43 of marketing personnel wants to decrease their investment in traditional media such as TV Radio Directories and so on for 2011 None of the above will surprise you In fact most of us in the marketing industry have saw that coming years ago Internet is big and will continue to grow even bigger Facebook will ride with the tide If you want to know more about how you can utilise Social Media Marketing to reach out to your target audience just send an email request to us and we ll be glad to discuss with you iClick Media About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To

    Original URL path: http://www.iclickmedia.com.sg/web-design/internet-marketing-budget-for-2011 (2012-12-22)
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  • Are Asian companies willing to use Facebook to interact with their external and internal stakeholders? | iClickMedia
    Facebook engagement was driven by a 25 increase in Asian companies on the list However Asian companies continue to miss opportunities for engagement with online stakeholders the report found Through my experiences of working with 100s of companies in South East Asia on their Social Media Marketing campaign 1 of the key reason why they are reluctant is that they have a concern that they might not be able to handle the enquiries questions comments and be able to police it well Companies whether big Multi National Corporation MNCs or Small Medium Enterprises SMEs are also reluctant to increase their payroll by employing a manager to manage this aspect of their business However whenever we do our pitching the 1st question is Everyone is on Social Media We want to be on it as well Show us how you can do it with xxx budget Many companies don t realise that results will only come with commitment effort time and ultimately money On another note while corporate Facebook pages saw a 406 increase in stakeholder Likes and 60 of Asian companies in the study allow fans to post only 28 respond to fan posts regularly While the increase in social media adoption in Asia is in part due to greater investment in this area for local marketing much of the growth is driven by established Asian multinationals using social media to reach new audiences abroad Bob Pickard president and CEO of Burson Marsteller Asia Pacific said He noted that as Asian companies become more comfortable with the interactive nature of social networks they will take the opportunity to engage their stakeholders directly on the platforms On Facebook 74 of companies now allow users who like their page to post on their walls with 57 of companies responding to the posts

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/are-asian-companies-willing-to-use-facebook-to-interact-with-their-external-and-internal-stakeholders (2012-12-22)
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  • iClick Media wishes all a Happy Valentine’s Day! | iClickMedia
    Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve your SEO What are

    Original URL path: http://www.iclickmedia.com.sg/web-design/iclick-media-wishes-all-a-happy-valentines-day (2012-12-22)
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