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  • 10 things to avoid for your website | iClickMedia
    load time of your website is very slow They will leave Same reason goes for Full Flash website Yes the animation can be captivating However would your audience wait for it to load finish 3 Poor Graphics Your graphics need to appeal to your audience and if yours do not you might get people leaving your website fairly quickly Avoid too many bright colorful images Unless probably you re targeting young children Even then there are tactful ways to design your site to appeal to this group of audience 4 Confusing Layout Your website needs to lead your traffic down a path and a confusing layout might turn them off or really confuse them 5 Poor Navigation Your website navigation should be laid out thoroughly and in a fashion that is not confusing to your audience 6 Too Much SEO Nobody wants to view a website that has more links than content so make sure that it is first readable by your audience before you SEO it to death 7 No Blog Believe it or not there are certain people that will not engage with your website if it doesn t have a blog 8 Lack of Contact Info Visible contact info is something that allows website visitors to feel warm and fuzzy in order to make further contact with your company 9 Broken Links Always make sure that the links on your website are working and not broken People really don t like clicking on links that lead them to nowhere 10 Lack of Information Your website should have the proper information to answer any of your website visitor s questions A lack of information could cause them to go elsewhere Make sure that you go through your website with a fine toothed comb and clean up any of

    Original URL path: http://www.iclickmedia.com.sg/web-design/10-things-to-avoid-for-your-website (2012-12-22)
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  • How to improve your PPC Click-Through Rates (CTR)? | iClickMedia
    are searching for Mac s iPhone 4 or Microsoft Windows update you will really be decreasing your Click through rates CTRs and ultimately pay a higher price for your Google s PPC ad Step 2 Use Phrase Exact and not forgetting Negative keywords It is very tempting to want to appear to all keywords Let me give you an example If you re a car repair shop owner and users search for cars Are you sure you want to appear for that particular search Generic Broad search is too vague and the likelihood of them clicking onto your ad is far lesser as compared to an exact match keyword such as Car repair shop Step 3 Use 2 3 or 4 Word Keyphrases 3 4 years ago many companies were bidding for a single word keyword What we do realise is that users are clicking onto ads when they actually search for a long tail keyword Long tail meaning 2 3 or even 4 word keyphrases Jason Tabeling wrote an informative article with research showing that CTR was highest on keywords containing two three or four words Our experience has been similar one word is not specific enough but more than five shows diminishing returns Step 4 Create Small Tightly Themed Ad Groups Tightly themed ad groups make it easy to write relevant ad copy that will generate clicks A common rule of thumb is 10 15 keyword phrases per ad group This ensures that your ads will be relevant to the search phrase and increases the chance of a click This in turn will help drive a good quality score Step 5 Include the Keyphrase in Ad Copy Whenever Possible If you ve set up your ad groups as described in Step 4 this should be relatively easy to do Search engines bold the search phrase in both organic and paid results so including the keyphrase or keyphrases in the ad copy ensures they will be bolded which helps your ad stand out Ads that stand out get better CTR Step 6 Use Dynamic Keyword Insertion Dynamic keyword insertion DKI is a feature that automatically inserts your bidded keyphrase into your ad text It s a great way to make sure Step 5 above happens That said use DKI with caution make sure you re not inserting misspellings or other awkward phrases into your ad copy Step 7 Include a Price in Your Ad Copy An old adage in classified advertising says that if you don t include a price in your ad people will assume you re selling something expensive Calm those fears by including the price in your ad upfront Even better include the price in the ad headline it ll attract attention and clicks Step 8 Include Action Words in Your Ad Copy Including action words e g exclusive limited time online only 1 day sale etc adds a sense of urgency to your offering Adding urgency encourages click throughs Step 9 Include Symbols in Your

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/how-to-improve-your-ppc-click-through-rates-ctr (2012-12-22)
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  • What is PageRank? | iClickMedia
    links from other websites that are already on a high PageRank However saying is definitely easier than doing it How do you convince your friends or even strangers to link to you What about people from the same industry How do you convince or con your competitors to link to you Many spammers actually do alot of Link Farming What it means is that they build thousands of website with little or duplicated content and then linking these sites to their own website The truth is it doesn t work that way anymore Getting lots of links from a website with PageRank of 0 will do you no good Quantity does not equate to Quality in Google s eyes In fact in the recent Panda upgrade many link farmers website actually get penalised because of it You can have a look at JCPenny for a recent example PageRank Who invented PageRank PageRank is actually a mathematical concept named after Google founder Larry Page Hence the name PageRank PageRank takes into consideration a website s inbound links and the quality of those links to determine its value This is a simple concept that many more popular websites did not think of That s the reason why Google was able to overleapt competitors such as Alta Vista Yahoo and many other search engines How to get links from high PageRank sites To improve your website s PageRank you need to get these votes from other websites You need these websites to link to you There are actually 2 PageRank values 1 is invisible to you the other is visible The Actual PageRank value is known only to Google and it is fiercely guarded The Toolbar PageRank is an open value open to many plugins and browsers In fact a very popular Firefox plugin is the Google Toolbar which enables you to view the PageRank of every site you visit For Search Engine Optimisers like us this is a very important tool in our SEO efforts As with search results your PageRank differs every few months So don t be surprise if you see your ranking on the SERPs rising and falling fluctuating as time goes by Besides knowing the PageRank score you also need to know the technicality of PageRank flows Let s imagine a website with a PageRank of 6 10 If that particular website has 3 outgoing links in simple terms it means each external link actually received a PageRank juice of 2 Of course the mathematical concept behind the PageRank value is not so simple Search Engine Optimisation values and factors actually number in the 200s Every different page on your website also has a different PageRank The page on your website that has the highest PageRank should naturally be your homepage since that is the page most users will link to Next you have to know whether the link you have is actually flowing PageRank juice to you Nowadays many blogs and forums uses nofollow attribute link Which

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/what-is-pagerank (2012-12-22)
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  • Good news for Android users! Flash 10.2 is here! | iClickMedia
    performance enhancements that improve the experience on mobile the thrust of this update is to bring Flash to tablet devices like the Motorola Xoom Adobe says it has been working closely with Google to ensure tight integration and optimization between Flash Player 10 2 and new OS and browser capabilities The result Adobe says is an integrated and fully functional browsing experience Adobe wanted to make sure a web page with Flash appeared on Android tablets the way it does on the desktop in the way intended by the page designer While Flash 10 2 for Android 2 2 and 2 3 is a production general availability release Flash 10 2 for Android 3 0 is a beta release In the next few weeks Adobe intends to release GA version of Flash 10 2 for Android Honeycomb that enables hardware acceleration and Stave Video support Support for Stage Video and hardware acceleration was added to Flash Player 10 2 for the desktop which was released last month Combined these technologies should improve the playback of HD video video and embedded content on tablet devices Flash 10 2 for Android 2 2 2 3 and 3 0 1 is available for download in the Android Marketplace For your information The Android operating system was the world s best selling smartphone platform beating leaders such as Nokia s Symbian from the 10 year top position At the present moment Android represents 31 2 of the US smartphone market Mobile devices using Android includes the Samsung Galaxy Tab HTC and Motorola About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for

    Original URL path: http://www.iclickmedia.com.sg/it-gadgets-accessories/good-news-for-android-users-flash-10-2-is-here (2012-12-22)
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  • iPad 2 Video – What an awesome product! | iClickMedia
    Posted in IT Gadgets Accessories About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you

    Original URL path: http://www.iclickmedia.com.sg/it-gadgets-accessories/ipad-2-video-what-an-awesome-product (2012-12-22)
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  • Cool iPad 2 Case! | iClickMedia
    About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve

    Original URL path: http://www.iclickmedia.com.sg/it-gadgets-accessories/cool-ipad-2-case (2012-12-22)
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  • Who are the Top 4 Internet Display Ad selling companies? | iClickMedia
    the Internet according to eMarketer estimates released earlier The social network s share of the 10 1 billion market for online display ads in the U S will double from 13 6 percent in 2010 to 21 6 percent this year and go on to reach at least 23 8 percent in 2012 Yahoo will have 16 4 percent this year What s amazing is that Yahoo s U S display ad revenues will and can still deliver double digit gains each year from 2010 through 2012 Not only will display revenues at Facebook surpass Yahoo this year Google s revenues will exceed Yahoo next year What that leapfrogging trend confirms is the great and growing demand among brand marketers for online display ad placements said David Hallerman principal analyst at eMarketer and author of the study released today iClick Media Display Ad Revenue at the Top 4 Companies With the top spot in the U S online display ad market in sight reaching the number one ranking for global sales seems like the next summit presumably Facebook aspires to reach this height next After that comes the superset of all online sales which Google still dominates as you can see in the chart below iClick Media readers what do you think of the statistics from eMarketer And when do you expect Facebook to catch up with Google s dominance of the overall online advertising market iClick Media US Ad Revenue at Top 5 Companies iClick Media About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How

    Original URL path: http://www.iclickmedia.com.sg/search-engine-marketing-sem/who-are-the-top-4-internet-display-ad-selling-companies (2012-12-22)
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  • What do consumers want on Social Networking platforms? | iClickMedia
    to like a business 42 want better customer service 28 sought games entertainment and only 22 care about company s latest news The online survey conducted in mid February 2011 asked 1 000 U S consumers about their digital media habits Let s take a look iClick Media Social Media Platforms and Consumer Desires Nearly three quarters of Facebook users have liked at least one brand on the platform and more than a third of users have liked six or more Why like a brand Coupons Plenty of coupons Oh my God yes said Mr Tan If Kit Kat started offering coupons heck yeah I m going to keep them around He isn t alone nearly two thirds of consumers in our survey said they want brands to offer them discounts online In fact the first reason they gave for liking a brand was I hoped to receive discounts or other forms of monetary benefits Other reasons included consumers following recommendations from friends I looked up the brand on Facebook and liked it I saw an ad for the brand that suggested I go the fan page and Suggestion from a friend on Facebook Coupons were also the main driver listed for users of location based check in services such as Foursquare Gowalla Facebook Places and others Nearly half of those who used those services said that was their main reason for joining Some 40 said they use the services to keep track of friends or let friends know where they are and 15 are driven by the game like aspects of earning rewards like Foursquare s badges Even so these services have a long way to go before they hit the mainstream In total 30 of those who don t use them said it was because none of their

    Original URL path: http://www.iclickmedia.com.sg/social-media-marketing-smm/what-do-consumers-want-on-social-networking-platforms (2012-12-22)
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