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  • The 7 SEO mistakes you should avoid | iClickMedia
    is pretty However it is not suitable for Search Engine Optimisation SEO We will suggest that your navigation bar or navigation system be build using HTML or CSS 3 ALT Text for Image Robots are bots not humans They can t see the nice image you post Consider using alt text to tell and inform the search engine crawlers what your picture is all about The more they know about your picture and your website the better you can be ranked 4 Keyword Density overkill The key thing is this Write for humans not robots Many client s existing website consist of the same key phrase appearing in the Title Meta Description Meta Keywords H1 text paragraph copy 3 times and bolded or underlined and alt text Search engine upon seeing the abundance of the keywords appearing will generally see you as a spammy website owner and your ranking will not improve Consider writing for humans with proper sentence structure and you may see your ranking improve 5 Auto Submit site service There are so many different search engines in the world In fact there are even unscrupulous merchants who ask you to pay for advertising on their search engine In reality there are only that few search engines in the world that can drive traffic to you We re talking about Google Yahoo Bing Baidu and probably Ask com 6 Search Engine friendly URLs If you re using a Content Management System CMS this should be fairly easy Structure your URL so that it is easily read by both humans and robots Take a look at the 2 examples below www abc com nike shoes red shoes html and www abc com te1292 red1288401 html Which sounds more logical You got it do it 7 Expecting miracles SEO is

    Original URL path: http://www.iclickmedia.com.sg/web-design/the-7-seo-mistakes-you-should-avoid (2012-12-22)
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  • How to use Meta Description effectively for your SEO efforts? | iClickMedia
    both robots and human beings It is very essential in helping the search engine such as Google Yahoo and Bing to understand the content of the page in order to match the relevancy of the search as well as give users an idea of what your page is about As a result meta descriptions is one of the key elements that not only help search engines read your website better but can help you gain a higher click through rate from the Search Engine Result Pages SERPs To get you started here are some tips to help you increase the number of visitors to your page through effective meta description tagging Using a maximum of 155 characters Any character beyond this limit would be truncated which may cause important information to be omitted Include primary keywords in the description where possible Avoid repetitive keywords in description It results in a description that does not make grammatical sense making it un natural and difficult to read Tease to please Having teasers in your description would entice people to click on your link Include action verbs like read learn discover find to encourage people to click on your link to read more Use the name of your page in description This allows higher relevancy in your page description in searches Use quality and relevant descriptions Having descriptions that give a concise representation of your page content gives searchers a clear idea of what the page contains This allows them to judge whether the page would be relevant to what they are searching for Use unique descriptions for different pages Do away with symbols They are not helpful and simply a waste of space About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search

    Original URL path: http://www.iclickmedia.com.sg/web-design/how-to-use-meta-description-effectively-for-your-seo-efforts (2012-12-22)
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  • Top 10 Ranking Factors for Google Maps SEO | iClickMedia
    Posted in Search Engine Optimisation SEO Another frequently asked question from our clients How to appear on the Google Maps of the Search Engine Results Page SERP page 1 Google Map Below are our findings 1 Physical Address in City of Search 2 Manually Owner verified Place Page 3 Proper Category Associations 4 Volume of Traditional Structured Citations IYPs Data Aggregators 5 Crawlable Address Matching Place Page Address 6 PageRank Authority of Website Homepage Highest Ranked Page 7 Quality of Inbound Links to Website 8 Crawlable Phone Number Matching Place Page Phone Number 9 Local Area Code on Place Page 10 City State in Places Landing Page Title About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve your SEO What are SEO on site and offsite factors Internet Marketing using Google Autocomplete How To Do SEO Its as easy

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/top-10-ranking-factors-for-google-maps-seo (2012-12-22)
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  • Top 10 SEO Ranking Factors | iClickMedia
    what is the most important thing to do to get the websites listed up on the Search Engines Truth be told there isn t a single factor that can boost your rankings However we ll be glad to share with you the top 10 important ranking factors for a website 1 Unique and Relevant content 2 LSI LSA 3 Title Meta Tags 4 Use H1 H2 tags 5 Keyword density 6 Keyword Proximity 7 Quality inbound links Link Wheel incorporating Social 8 Crawlable Address Matching Place Page Address 9 Updates regularly 10 Use Google strategy which changes day by day If you need help on SEO drop us a dm at enquiry iclickmedia com sg Cheers About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve your SEO What are SEO on site and offsite factors Internet Marketing using Google

    Original URL path: http://www.iclickmedia.com.sg/web-design/top-seo-ranking-factors (2012-12-22)
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  • The Power Of The Canonical Tag | iClickMedia
    by the site owner Is This An Issue The next question we need to ask ourselves is Is this an issue now or just a warning The answer is that it is an issue right now WebmasterWorld user goodroi claims to have seen evidence of this and I have no reason to doubt him he knows his stuff but even if we want to take that claim with a grain of salt Matt Cutts sent out the following Tweet on May 13th A recent spam trend is hacking websites to insert rel canonical pointing to hacker s site If U suspect hacking check 4 it With that let s assume it s an issue a known issue and now discuss who s at risk and how to contend with it The Hack Sadly there is no one hack when we re dealing with things like this Every environment has it s own weaknesses some more than others A WordPress blog for example has different weaknesses than a custom CMS which is different than a static site To be sure all are vulnerable and where there s monetary incentives there are people who will look to exploit the situation The hardest part to contend with is that the offending element isn t visible nor will it generate warnings about your site in the SERPs as malware will It ll just sit there quiet in the header passing your strength to another domain I haven t heard any tales yet of a cloaked hack but the question was asked in the forum thread if it s possible I m familiar enough with cloaking techniques to confirm that it wouldn t be that difficult to cloak the tag so when you view your source it s not there but appears when Googlebot drops

    Original URL path: http://www.iclickmedia.com.sg/web-design/the-power-of-the-canonical-tag (2012-12-22)
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  • Longer search queries down 3 percent | iClickMedia
    3 percent Longer search queries down 3 percent Posted on 05 9 2011 Posted in Search Engine Optimisation SEO Statistics from Experian Hitwise have shown that long tail keywords or long search queries are on a decline We believe that 1 of the key factors is because of Google Instant The ability to show users search results as they re typing in their search queries gave the user instant results They do not have to key in more words to find what they re looking for Hitwise Long Tail Keywords down About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve your SEO What are SEO on site and offsite factors Internet Marketing using Google Autocomplete How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve your SEO What are SEO on

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/longer-search-queries-down-3-percent (2012-12-22)
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  • How your Google ranking affects your Click-Through Rate (CTRs)? | iClickMedia
    clicks from users according to a new study from Optify Websites ranked 1 received an average click through rate CTR of 36 4 percent number two had a CTR of 12 5 percent and number three had a CTR of 9 5 percent Being number one in Google according to Optify is the equivalent of all the traffic going to the sites appearing in the second through fifth positions Here s Optify s look at CTRs on the top 20 sites iClick Media Ranking and Click Through Rate The numbers speak for themselves As you can see the 1 position on the Search Engines actually received an average Click Through Rate CTR of 36 4 If you compare this to the 5th position the CTR actually drop to 6 1 However it is interesting to take note of the page s 2 CTR Have you noticed that being 1 on page 2 actually have a CTR of 2 6 whereas comparing to 10 of page 1 which has a 2 2 CTR Of course if you re optimising your site for the top 10 position you can t really dictate the position because the position and the ranking is affected by over 200 algorithm for Google iClick Media Organic CTR by Search Position 1 20 The table on the left shows the organic Click through rate by the Search Positions If you are looking for advice on Search Engine Optimisation SEO feel free to contact iClick Media here About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/how-your-google-ranking-affects-your-click-through-rate-ctrs (2012-12-22)
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  • Do you know that Bing is catching up on Google? | iClickMedia
    30 percent in March represents 15 from their main site Bing com and the other 15 from Yahoo Back in August Microsoft took over Yahoo s search functionality Google saw its lead decline going from 67 percent to 65 percent Google was at 71 59 percent at its apex but has lost ten percent If Google continues losing 2 3 per month its current rate and Bing continues to gaining 5 6 Bing could overtake Google by 2012 Though this set of numbers are primarily from the United States many internet marketers and internet gurus actually believe that the usage of Bing Yahoo will definitely surpass Google unless Google s new Plus 1 actually succeeded in giving them the userability data that they so crave for If Google s 1 can actually work then I think it would really boost up their usage numbers and give them even more better results when users do a search About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet

    Original URL path: http://www.iclickmedia.com.sg/it-news/do-you-know-that-bing-is-catching-up-on-google (2012-12-22)
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