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  • Search Engine Optimisation (SEO) | iClickMedia - Part 2
    back the major search engines like Google and Yahoo used to index only the basic html pages However when we build webpages now the information are no longer static Many webpages are linked to a database with ever changing content PDF files are also becoming very popular amongst web users and the Read More Posted on 07 6 2011 Posted in Search Engine Optimisation SEO Web Design Web Developing The 7 SEO mistakes you should avoid Comments Off After being in the Search Engine Optimisation business for so long we have come across many sites that are wonderfully designed and crafted On the other hand we have also come across sites that are unappealing to both humans and robots Below are 7 common SEO mistakes that iClick Media would like to share with Read More Posted on 06 23 2011 Posted in Search Engine Optimisation SEO Web Design How to use Meta Description effectively for your SEO efforts Comments Off Search Engine Optimisation SEO is about improving the ranking of your webpage on search engines results page SERPs to generate traffic to your websites One way of improving traffic to your site is through meta description tagging So what exactly is meta description Meta descriptions main purpose is to show and describe the content of the page Read More Posted on 06 8 2011 Posted in Search Engine Optimisation SEO Web Design Web Developing Top 10 Ranking Factors for Google Maps SEO Comments Off Another frequently asked question from our clients How to appear on the Google Maps of the Search Engine Results Page SERP page 1 Below are our findings 1 Physical Address in City of Search 2 Manually Owner verified Place Page 3 Proper Category Associations 4 Volume of Traditional Structured Citations IYPs Data Aggregators 5 Crawlable Address

    Original URL path: http://www.iclickmedia.com.sg/category/search-engine-optimisation-seo/page/2 (2012-12-22)
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  • Search Engine Optimisation (SEO) | iClickMedia - Part 3
    on 03 22 2011 Posted in Search Engine Optimisation SEO Have you utilise both Search and Social Marketing for your advertising campaign Comments Off Facebook Twitter and even LinkedIn has seen exponential growth These social networking sites have millions of active users on their portal everyday users foraging for information browsing pictures viewing through friend s social status updates and etc What has massive amount of users using these platforms have in line with marketing Well marketers too have gained Read More Posted on 02 28 2011 Posted in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Google Social Search Update Comments Off Watch this video Brought to you by iClick Media Read More Posted on 02 20 2011 Posted in Search Engine Optimisation SEO Should marketers judge the success of SEO on keyword ranking alone Comments Off Search engine optimization SEO is a process that is very simple in principle and theory On Page SEO Off Page SEO Link building Meta Tagging Robots txt etc The list goes on If you get that right Bingo You should probably be laughing your way to the bank However actual execution is always surprisingly complex There are so many Read More Posted on 02 20 2011 Posted in Search Engine Optimisation SEO Google Only 2 Opt Out of Instant Comments Off Only about 2 percent of users have opted out of using Google Instant according to Ben Gomes Instant lead engineer Launched in September Google Instant tries to predict what you re looking for and shows you results as you type Granted a low opt out rate doesn t mean everyone loves Instant It could just mean people haven t Read More Posted on 02 6 2011 Posted in Search Engine Optimisation SEO 5 tips for On Page

    Original URL path: http://www.iclickmedia.com.sg/category/search-engine-optimisation-seo/page/3 (2012-12-22)
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  • Search Engine Optimisation (SEO) | iClickMedia - Part 4
    Relevancy Comments Off Have you thought about what is the difference between opting for a more pro anchor text strategy or one that is focused on link relevancy Using the same keywords repeatedly may lead you into the Google penalty box so try to steer away from that Instead use a larger variety of keywords and brand building Read More Posted on 01 12 2011 Posted in Search Engine Optimisation SEO Don t be overly obsessed with anchor text Comments Off This year started out with a bash or what should probably be characterized as a lot of bashing specifically on Google s search quality There s been a ton of buzz about the deteriorating quality of Google s search results over the last week Google s decreasingly useful spam filled web search Trouble in the house of Google Three s a Read More Posted on 01 11 2011 Posted in Search Engine Optimisation SEO Web Design 2011 Bing Instant Social Search Social SERPs Comments Off Last year in 2010 internet business marketers saw a tremendous amount of innovation and growth in the social media and search space Google introduced Instant Bing and Yahoo completed the organic and paid search transition of their Search Alliance Facebook handed over exclusive Like data access to Microsoft and Google 1 has everyone guessing what s Read More Posted on 01 10 2011 Posted in Search Engine Optimisation SEO Social Media Marketing SMM Use Social Media to boost your SERP ranking Comments Off Have you always thought that Social Media is more of a leisure activity and can t be use seriously for any business benefits Think again Social media can be used for more than branding customer service PR and retention It can also be used to support your rankings in the SERPs

    Original URL path: http://www.iclickmedia.com.sg/category/search-engine-optimisation-seo/page/4 (2012-12-22)
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  • Search Engine Optimisation (SEO) | iClickMedia - Part 5
    SEO company to choose Comments Off There are many professional as well as freelance SEO companies entitles consultants that can convince you that they re the right one for you But how do you really know How do you actually find the right SEO company to handle your Internet Marketing strategy The importance of search engine optimisation can hardly be underestimated in the over saturated Read More Posted on 12 27 2010 Posted in Search Engine Optimisation SEO Do you think results on SERPs are equal Comments Off Do you think search results that you get on portal such as Google Yahoo or Bing is equal The Search Engines Results Page or SERPs that is commonly known in the industry may not be that equal and un evil after all With the merger of Yahoo and Bing Search Engine Optimization SEO Pay per click PPC and Read More Posted on 12 24 2010 Posted in Search Engine Marketing SEM Search Engine Optimisation SEO Internet Marketing has surpassed newspaper ad revenue Comments Off Yes your eyes are fine Its true Internet Marketing revenue has surpassed that of traditional media newspaper 2010 will see more money spent on Internet advertising then on print newspapers Forbes reported This week marked the official beginning of the internet s reign over print as a report shows that 2010 online ad spending will Read More Posted on 12 24 2010 Posted in Search Engine Marketing SEM Search Engine Optimisation SEO What you should do for your Internet Marketing efforts during this festive period Comments Off The Christmas New Year holidays are an important time to look at how your business identity is performing on the internet In the spirit of the Christmas season let s take a look at the 12 days of managing your internet

    Original URL path: http://www.iclickmedia.com.sg/category/search-engine-optimisation-seo/page/5 (2012-12-22)
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  • Search Engine Optimisation (SEO) | iClickMedia - Part 6
    and Robots txt file Comments Off When it comes to Search Engine Optimisation or SEO most people understand that a Web site must have quality content search engine friendly site architecture meta data title tags meta description and meta keywords tags and etc However many so called optimised websites that I ve checked recently have omitted the robots txt file When optimising your Read More Posted on 12 20 2010

    Original URL path: http://www.iclickmedia.com.sg/category/search-engine-optimisation-seo/page/6 (2012-12-22)
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  • iPhone 5 – Video (Unverified) | iClickMedia
    Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions Popular Posts Related Posts How To Do SEO Its as easy as 1 2 3 Should you do outbound link to improve your SEO What are

    Original URL path: http://www.iclickmedia.com.sg/it-gadgets-accessories/iphone-5-video-unverified (2012-12-22)
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  • Google Search Algorithm update video | iClickMedia
    industry Google is putting in their maximum efforts to maintain the lead over the other search engines such as Yahoo and Bing by rolling out frequent algorithm changes In 2010 alone there were more than 500 updates done Which means to say we re looking at between 1 3 updates on every singel day More importantly in 2010 the Panda update was incorporated When you are looking for an SEO provider do ensure that they are not practising any forms of black hat SEO If they do the sites often got impacted with frequent Google updates and thus in the long run their ranking would not be ideal It is advisable to look for a reliable firm that practises white hat SEO Proper SEO companies keep pace with evolving search technology and they use and employ the right methods and strategies to improve your site traffic and conversion Here is a video on how vigorously Google updates their algorithm About the Author iClick Media iClick Media is an Internet Marketing company specialising in Search Engine Marketing SEM Search Engine Optimisation SEO Social Media Marketing SMM Web Design Web Analytics We are the preferred choice of many organisations in varying industries

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/google-search-algorithm-update-video (2012-12-22)
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  • How to spot a bad SEO service provider? | iClickMedia
    a search and see the SEO ranking Is it really as good as he promised Below are some sure fire ways of identifying lemon SEO providers 1 Over the top promises When your SEO provider promises you 1 guaranteed ranking for x number of keywords Be careful Be real careful Reason being no one owns the Search Engines such as Google Yahoo and Bing Search Engines own their own Search portals No one can guarantee results or the 1 ranking because they do not own those portals When the algorithm of these portals changes and they do change their algorithm pretty regularly your ranking changes as well So if you meet someone who guarantees you the 1 spot Be aware 2 Lack of Transparency The SEO Provider may be utilising Black Hat SEO techniques to booster your ranking on search engines Hence he or she may jeopardise your entire website being penalised by the search engines Black Hat SEO is a big no no in our industry However a few black sheeps have spoiled the market before Just do a google search for BMW Germany SEO or JC Penny Google Lots of information about Black Hat SEO 3 Obsession with Ranking Many companies are so so obsessed with ranking In fact many of my customers too However it is our job to educate them Ranking is important However it is not the most important factor The most important factor when you do SEO is to get more business Period If you can get the 1 spot for a certain keyword but your conversion is not improving What s the use Test your SEO provider on whether they can advise you on how to improve your conversion and to improve your CTR Click through rate So what s the key takeaway

    Original URL path: http://www.iclickmedia.com.sg/search-engine-optimisation-seo/how-to-spot-a-bad-seo-service-provider (2012-12-22)
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