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  • SMS Enquiry
    Excellence in the Workplace Personal Excellence Course Outline Lunch Learn Programmes Coaching and Consultancy Executive Training Development Partners Calendar Testimonials Articles Gallery Contact General Enquiry SMS Enquiry Credit Card Payment Blog SMS Enquiry Home Contact SMS Enquiry Please specify your name contact number and message Join Our Mailing List Email Subscribe Dec 2012 View all Mo Tu We Th Fr Sa Su 1 2 3 4 5 6 7 8

    Original URL path: http://www.experiential.sg/contact-us/sms-enquiry/ (2012-12-22)
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  • Credit Card Payment
    Excellence Course Outline Lunch Learn Programmes Coaching and Consultancy Executive Training Development Partners Calendar Testimonials Articles Gallery Contact General Enquiry SMS Enquiry Credit Card Payment Blog Credit Card Payment Home Contact Credit Card Payment Credit Card Payment Fill out the form to submit payment via Paypal Input Amount in SGD Join Our Mailing List Email Subscribe Dec 2012 View all Mo Tu We Th Fr Sa Su 1 2 3

    Original URL path: http://www.experiential.sg/contact-us/credit-card-payment/ (2012-12-22)
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  • Blog |  Singapore Corporate Training | Presentation | Experiential Hands-on Learning
    cutting edge or do they prefer traditional content Are they liberal or conservative Category Blog Get the word out Santa Claus is coming to town Posted on November 12 2012 0 Comments The other day I was out doing my weekly grocery shopping at my neighbourhood store Everywhere I turned there were items with Christmas holiday packaging Wooden twig wreaths hung from the ceiling From the meat counter at the front to the dairy section at the back teddy bears with tartan bows at their neck in Category Blog I see it happening all the time Posted on September 7 2012 0 Comments When it comes to making sales presentations I see individuals doing this all the time I know you re asking yourself what is the this that I m referring to I m referring to how people open their presentations They start off by telling the prospect how large their company is how many employees they have and the Category Blog What are you doing to stay in front of your prospects Posted on January 5 2011 0 Comments Studies have shown that most people have to be exposed to a brand or brand name at least eight times before they are cognitively aware of it and two times before it actually enters their consideration when they are making a purchase decision Mobile Marketing Use Mobile Marketing to Supercharge Brands Sales and Profits Category Blog What are your 2011 New Year Business Commitments Posted on December 30 2010 0 Comments It s the 30th of December 2010 two days away from the New Year It s that time of year when people are asking themselves what their New Year s Resolutions will be I suppose most people do this on a personal level but how many people consider

    Original URL path: http://www.experiential.sg/?cat=3 (2012-12-22)
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  • Terms and Conditions
    at Work Personal Excellence in the Workplace Personal Excellence Course Outline Lunch Learn Programmes Coaching and Consultancy Executive Training Development Partners Calendar Testimonials Articles Gallery Contact General Enquiry SMS Enquiry Credit Card Payment Blog Terms and Conditions Home Terms and Conditions terms Join Our Mailing List Email Subscribe Dec 2012 View all Mo Tu We Th Fr Sa Su 1 2 3 4 5 6 7 8 9 10 11

    Original URL path: http://www.experiential.sg/about/ (2012-12-22)
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  • Outline High Performance Presentation Skills for Sales Professionals Assertive Interpersonal Communications Improve your Communication Productivity at Work Personal Excellence in the Workplace Personal Excellence Course Outline Lunch Learn Programmes Coaching and Consultancy Executive Training Development Partners Calendar Testimonials Articles Gallery Contact General Enquiry SMS Enquiry Credit Card Payment Blog Calendar Home Calendar of Events November 2012 January February March April May June July August September October November December 2007 2008

    Original URL path: http://www.experiential.sg/events/ (2012-12-22)
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  • Grab the Media’s Attention – Use Effective Headlines!
    this post I will only cover the headline and sub headline The Headline This is the very first thing that any editor will read The headline should be one sentence that captures the core announcement and includes a keyword A weak headline will often result in a release being rejected from the very start Write a headline that will create an impact using eye catching words such as announces and new on if this is true for you You don t want to risk losing your credibility if it is not Your headline must be compelling as this is the hook that grabs the editor s attention and gets them reading more Writing headlines Determine what is the most significant benefit the reader will derive from this news Strive to state the benefit in seven words or less Ask yourself if your statement is meaningful to anyone else not involved with the business An ideal font type is Times New Roman in a font size of 14 pt The headline should be bold and centered and is below FOR IMMEDIATE RELEASE Try to fit it on one single line 8 10 words Use the active voice and the present tense When crafting the headline strive to achieve the greatest impact using the fewest of words Editors look for information in the headline so do your best to at least include who what and why Sub Headlines The purpose of the sub headline is to expand on the core announcement and should be one sentence Not all press releases have a sub headline Writing sub headlines An ideal font type is Times New Roman in a font size of 12 pt The sub headline should be bold italicized optional centered and below the headline Amplify the headline and introduce one additional

    Original URL path: http://www.experiential.sg/grab-the-medias-attention-use-effective-headlines/ (2012-12-22)
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  • Use a Press Release as part of your Marketing Strategy
    can have in your public relations program It can quickly communicate to a journalist who you are about your business and why their readers would be interested The news release contains important facts quotes from key people dates that the news happened or will happen and contacts for additional information Your news release must be clear and concise and normally runs no longer than two pages Editors know best what their readers are interested in They follow the five Ws tradition of reporting who what where when and why and sometimes how When drafting your news release pitch make a point to answer the five Ws Use the five Ws as a means of getting the attention of the editors you are pitching to When you tell your story make the news interesting and relevant to the publication and their audience I cannot stress that enough Your release must be timely and newsworthy Understanding the five Ws will help you to craft your story The who what where when why and how are the six vital ingredients of all press releases The what is the subject of your release a product launch new management appointment or an interesting event It is the subject or the hook that grabs attention The who usually consists of your company spokespersons or other authorities quoted in your news release It deals with all the persons involved The who could also be the person s in the press release that are providing the quote or statement The where is the location that the newsworthy event has or will take place The when is the date and or time that the specific event will or has taken place This is a key element Your press release must be timely Submit it just before the event or

    Original URL path: http://www.experiential.sg/use-a-press-release-as-part-of-your-marketing-strategy/ (2012-12-22)
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  • Want to make a great first impression with journalists? Do your homework.
    homework Home Blog Want to make a great first impression with journalists Do your homework Before you write your first press release or contact your first journalist do an in depth analysis of the publications you want to get listed in Who is their target market Who reads consumes their content What is the angle of their magazine Are they cutting edge or do they prefer traditional content Are they liberal or conservative Do they give preferences to Green companies Once you have a story in mind do your homework Analyzing publications to determine their readership base and angle should be your first step In doing this you can weed out the publications whose target audience and or angle least matches up with the story you want to run Further analyzing publications in this manner ensures that the contacts you establish will be of use to you in the future They may not publish you the first time you make a request but at least you will know your relationship building efforts have not been wasted And if your reporter friend doesn t accept your story at first don t throw the relationship away because it did not work out If they don t flat out reject you it may be because the approach you took on the story wasn t a proper fit This does not mean you have to abandon the story it simply means you need to tweak it a little bit so that it fits their audience and their angle better Ensure that you re working with the correct publication first and determine if what you have to offer the publication target audience is newsworthy Once that has been taken care of then you can begin to craft the press release I ll be covering how

    Original URL path: http://www.experiential.sg/want-to-make-a-great-first-impression-with-journalists-do-your-homework/ (2012-12-22)
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