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  • Low Budget, No Budget Advertising & Promotion Course Outline
    out are familiar with the 4Ps of Marketing Product Price Place and Promotion I would venture that many focus much of their time and effort on the first three and only ten percent on Promotion Promotion or marketing is viewed as costly something only the big boys or well established companies can afford What companies fail to realize is that 60 of their time and effort should be on the sales marketing of the company Promotion directly correlates to sales without it there is no business unless you are extremely lucky or you ve developed the latest it thing When times are tough the first thing that gets cut is the A P Big mistake The A P budget should be viewed the same as your rent It s fixed a non negotiable a given Many companies entrepreneurs or start ups don t bother to include it in their business plan because they believe they can t afford it when the truth of the matter is you can t afford NOT to One Day Workshop Overview Participants will learn how to create an effective advertising marketing campaign for a specific event or create an annual A P marketing strategy and develop their A P budget The strategies will include events printed promotional materials free and paid advertisement joint promotions word of mouth marketing networking and online marketing Participants will analyse examples of the techniques and will learn how they can apply the same techniques to their businesses From a list of over 70 ways to market a business participants will select the techniques that best suit their objectives budget and then create a cost effective advertising and promotions strategy The workshop learning outcomes include Clarify the difference in advertising vs marketing promotions Determine company or department marketing objectives Setting an

    Original URL path: http://www.experiential.sg/programmes/advertising-promotion-on-a-shoestring-budget/advertising-promotion-on-a-shoestring-budget-2/ (2012-12-22)
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  • Branding for Success
    is the belief the consumer holds in his or her mind about your product or service I know you re asking what does this have to do with me selling more of my products or services If you ll stay with me for just a few more paragraphs I ll show you how this can make a big difference to your business You see people buy one product or another based on the perceived benefits or solution they believe your product will offer them For most consumers the perceived benefits are unconscious The first secret to branding is to clearly and concisely identify your target market The second secret is to then create your brand personality so that you will attract your target audience to your brand The closer your brand personality is to theirs the more likely they are to buy from you Then there is your brand positioning How are you positioned in the market place How do you stack up against your competition What is your product or service known for in the marketplace What is your value positioning Identifying your target audience knowing your brand personality and positioning are just some of the components of the branding process otherwise known as your brand DNA or brand platform or brand blueprint as I like to refer to it The brand blueprint is what provides the building blocks of a successful brand Just as an architect needs to have a blueprint to give him or her direction on how to build a structure you too need a blueprint that outlines to you your staff and the consumer what your brand is about A brand blueprint ensures that everyone and I mean everyone is on the same page as to how the brand will be conveyed to the consumer

    Original URL path: http://www.experiential.sg/programmes/branding-for-success-develop-a-consumer-focused-brand-blueprint/ (2012-12-22)
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  • Branding for Success – Course Outline
    Course Outline Introduction Branding is all about perception and satisfying the needs of the consumer Branding helps customers in decision making creating a perceived knowledge of what they are going to buy before they buy it Perception is the belief the consumer holds in his or her mind about your product or service People buy one product or another based on the perceived benefits or solution they believe the product will offer them For most consumers the perceived benefits are unconscious Do you know how your brand is being perceived by consumers in the marketplace The Branding for Success Develop a Consumer Focused Brand Blueprint workshop guides companies and entrepreneurs in developing a brand perception that is consumer focused which can lead to increased sales Here is what you will achieve in this workshop The importance of brand perception in relation to selling to your customer Identify your true niche target audience your ideal customer Develop your brand USP that answers the consumer s wants and needs Design a marketing message that communicates your product or service solution to the consumer Create a brand personality that speaks to the consumer and aligns with their personality Identify your brand positioning so

    Original URL path: http://www.experiential.sg/programmes/branding-for-success-develop-a-consumer-focused-brand-blueprint/consumer-focused-branding/ (2012-12-22)
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  • The Art of Persuasion Presentation Skills
    s face it most jobs in today s corporate world involve presentations be it to clients colleagues or to the management As much we d like to believe otherwise the truth is just as a book is often judged by its cover we are more often than not judged by how we say things rather than what we say While making presentations to clients management or staff may seem daunting there is good news Every person has the ability to become a great presenter That means you too Presentation is not just about standing at the podium and running through the slides It is about engaging the audience and presenting your ideas in a clear concise and persuasive manner Having superior presentation skills will not only make you a more effective communicator but will also enhance your credibility at your workplace In The Art of Persuasion Present with Power Confidence Authority we cover all facets of the presentation process so that your audience will be open and eager to hear what you have to say We know that the fear of public speaking is big issue so we start there first by giving you the techniques to overcome your fear build your confidence and know how to take and address questions from the audience Then we look at the content of the presentation Put yourself in the audience s place If the presentation is boring to you it will be boring to them Your role as a Manager Senior Executive Salesperson Department Head or as an Entrepreneur is to motivate and incite the audience to act think and feel differently as a result of what you ve said so they will take some form of action A persuasive presentation should change the emotional state of the audience so that they

    Original URL path: http://www.experiential.sg/programmes/the-art-of-persuasion-high-performance-presentation-skills-for-senior-executives-and-middle-management/ (2012-12-22)
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  • The Art of Persuasion – Course Outline
    manner It involves being prepared in all aspects of presentation versus simply focusing on a power point presentation Subject Aims Having superior presentation skills will not only make you a more effective communicator but will also enhance your credibility at your workplace as you will be perceived as an expert In the 1 day The Art of Persuasion Present with Power Confidence Authority workshop participants address various areas of the overall presentation the content the PowerPoint slide presentation and verbal delivery posture and gestures and non verbal communication The participants style of delivery is enhanced when they learn voice techniques involving pitch tone breath and voice projection Here is what you will learn in this workshop Discover the 3 important elements of a persuasive presentation Apply Mehrabian components of a message Implement attention grabbing openers and close the presentation with a statement of purpose Develop a design and layout for PowerPoint presentations that engages the audience Discover how to utilize visuals to improve your presentation and support the message Make use of gestures for added visual dimension Prepare for questions and answers Enhance your message with positive body language posture and strong vocal quality Learn a vocal warm up speak up and articulate Face the fear manage nervousness and build your confidence As a result you will be positioned to Convey your message to the audience in a clear logical and focused fashion Stand out from the crowd and get notice in a positive way Deliver your message in a more natural comfortable and confident manner Enjoy presenting and sharing with your audience Significantly reduce your preparation time for presentations and meetings Be proficient in your use of PowerPoint and props Organise and execute meetings more effectively Build your credibility your career and your reputation Methodology This workshop is experiential

    Original URL path: http://www.experiential.sg/programmes/the-art-of-persuasion-high-performance-presentation-skills-for-senior-executives-and-middle-management/the-art-of-persuasion-high-perfomance-presentation-skills-for-senior-executives-middle-management/ (2012-12-22)
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  • High Performance Presentation Skills for Sales Professionals
    people to action Here is what you will achieve in this workshop Make use of an audience analysis to prepare for your presentation Discover the 3 important elements of a persuasive presentation Utilize a 5 Step process to create your message content Apply Mehrabian components of a message Effectively open your presentation and grab your audience s attention Convey the meaning of the data rather than giving a data dump Understand the key motivators that incite your listeners to take action Engage your audience move from Death by PowerPoint to Storytelling Move away from PowerPoint script slides filled with bullet points Utilizing visuals to improve the presentation and support the message Move with purpose and meaning use gestures for added visual dimension Enhance the message with positive body language and posture Learn a vocal warm up speak up and articulate Face the fear manage nervousness Eliminate powerless phrases and non words Handle difficult questions with ease Develop active listening skills Effectively use transitions Close the presentation with impact and inspire action Build confidence As a result you will be positioned to Win new clients new sales business tenders or projects Convey your message to the audience in a clear logical and focused fashion Stand out from the crowd and get notice in a positive way Deliver your message in a more natural comfortable and confident manner Enjoy presenting and sharing with your audience Significantly reduce your preparation time for presentations and meetings Be more persuasive using emotional keys Be proficient in your use of PowerPoint and props Organise and execute meetings more effectively Build your credibility your career and your reputation Methodology This workshop is experiential it is conducted through mini lectures and visuals followed by group activities group discussion role play and individual participation Who should attend Management professionals

    Original URL path: http://www.experiential.sg/programmes/high-performance-presentation-skills-for-sales-professionals-course-outline/ (2012-12-22)
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  • Assertive Interpersonal Communications- Improve your Communication & Productivity at Work
    they listen You write they read You ask they answer You explain they understand It all sounds simple But it isn t Effective communication is a two way process between two or more persons It is about sending a message that is also being correctly received and understood by the other person For communication to be effective it is important to understand how the people you are interacting with may interpret your message The process of communication occurs when we are speaking listening reading writing and through non verbal communication People communicate with others every day every moment of their life Knowing how we are seen by others non verbal communication and facial expressions heard by others listening or the manner in which we say things to other speaking and the effect we have on others can be a huge advantage or disadvantage if we don t know the impact we have on others In this session of Assertive Interpersonal Communication you will learn the following Understand the communication process Improve your Active Listening Skills Speak up and articulate so others understand what you are saying Utilize a process for problem solving Become an assertive communicator without seeming pushy and heavy handed Discover an effective way to communicate bad news Discover hot to give constructive feedback and receive criticism Identify how you communicate in a team setting As a result you will be able to Confidently speak up to share your points of view or convey information Increase productivity as a result of communicating better Give staff or associates feedback in a non threatening manner Handle difficult problems or issues faster Use your active listening skills Demonstrate empathy when conveying bad news Methodology This workshop is experiential it is conducted through mini lectures and visuals followed by group activities group

    Original URL path: http://www.experiential.sg/programmes/assertive-interpersonal-communications-improve-your-communication-productivity-at-work/ (2012-12-22)
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  • Personal Excellence in the Workplace
    are the keys that will unlock the door to personal excellence ConfuciusPersonal Excellence is the path to our success at work at home and in life in general The word excellence is defined as the quality of excelling possessing good qualities in high degree It s about developing a winning mind set that says I want to be great at what I do I want my personal life and my work to be spectacular Developing excellence is a deliberate process and takes time yet it can be developed by creating a personal strategy that will put you on the road to success in life and in the workplace Striving for personal excellence does not mean becoming a perfectionist Perfection is something that we can never achieve although many people try to live a perfect life On the other hand you can strive for personal excellence Aristotle said We are what we repeatedly do Excellence then is not an act but a habit The good news is that it only takes 21 days of doing the same things repeatedly to form a habit Yes I can hear you now easier said than done right Well I do believe it is easy IF you have a game plan In Personal Excellence in the Workplace Giving your Best on a Daily Basis your staff are given the tools and processes to put them on the path to a life of excellence We start by looking inward and identifying individual strengths and encouraging people to play to their strengths and seeking assistance or outsourcing their areas of weakness Next members will review the different ways to become self motivated and practicing discipline Self motivation will occur when participants understand the why behind their desire to achieve excellence Striving for excellence starts when a person

    Original URL path: http://www.experiential.sg/programmes/personal-excellence-in-the-workplace/ (2012-12-22)
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